Harley-Davidson, Inc. (FRA:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
16.93
+0.29 (1.74%)
At close: Mar 27, 2026
Market Cap1.89B -31.9%
Revenue (ttm)3.81B -13.8%
Net Income288.50M -25.6%
EPS2.37 -19.0%
Shares Outn/a
PE Ratio6.55
Forward PE73.18
Dividend0.63 (3.70%)
Ex-Dividend DateMar 2, 2026
Volumen/a
Average Volume88
Open16.93
Previous Close16.64
Day's Range16.74 - 16.93
52-Week Range14.88 - 26.23
Betan/a
RSI60.60
Earnings DateMay 7, 2026

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]

Industry Auto - Recreational Vehicles
Founded 1903
Employees 5,500
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol HAR

Financial Performance

In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.

Financial numbers in USD Financial Statements

News

Ignore the Noise, Buy These 5 Value Stocks

Let us talk about something that is going to sound almost radical in today's market environment. Warren Buffett built one of the greatest investment track records in history while almost completely ig...

5 days ago - Benzinga

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026

MILWAUKEE, March 5, 2026 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...

24 days ago - PRNewsWire

Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference

MILWAUKEE, March 3, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) announced today that it will present at Citi's 2026 Global Consumer & Retail Con...

25 days ago - PRNewsWire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payab...

6 weeks ago - PRNewsWire

This iconic American brand's debt may be on the verge of junk status

A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.

6 weeks ago - Market Watch

Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.

Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.

6 weeks ago - Barrons

Harley-Davidson Loss Widens on Falling Motorcycle Sales

Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.

6 weeks ago - WSJ

Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook

MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 o...

6 weeks ago - PRNewsWire

Harley-Davidson's fourth-quarter loss widens

Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.

6 weeks ago - Reuters

India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla

India will slash tariffs on high-end American cars to 30% from as high as 110% and eliminate duties on Harley-Davidson bikes under an interim trade pact, an official said, but will not make concession...

7 weeks ago - Reuters

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026

Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before m...

2 months ago - PRNewsWire

Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

3 months ago - Benzinga

Harley-Davidson Makes Executive Changes Under New CEO

The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.

3 months ago - WSJ

Harley-Davidson Announces Key Leadership Changes

Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) tod...

3 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...

4 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...

4 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to...

4 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers t...

4 months ago - PRNewsWire

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

Harley-Davidson Inc. reported third-quarter results that surpassed Wall Street expectations, though the figures revealed underlying challenges in its core motorcycle business. The Milwaukee-based moto...

5 months ago - Invezz

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

Tuesday, Harley-Davidson announced third-quarter earnings per share of $3.10 from sales of $1.3 billion. Wall Street was looking for EPS of $1.53 from sales of $1 billion.

5 months ago - Barrons

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Harley-Davidson reported higher third-quarter profit, but said demand for motorcycles remains soft due to economic uncertainty and global tariffs

5 months ago - WSJ

Harley-Davidson Delivers Third Quarter Financial Results

MILWAUKEE , Nov. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2025 results.  "Our Q3 results demonstrate the posi...

5 months ago - PRNewsWire

Harley-Davidson's third-quarter profit rises

Harley-Davidson reported a higher third-quarter profit on Tuesday, helped by cost-saving measures and strong margins from its custom touring models.

5 months ago - Reuters

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

Additional New Harley-Davidson ® Motorcycles to Debut Jan. 14, 2026 MILWAUKEE , Nov. 3, 2025 /PRNewswire/ -- Harley-Davidson today revealed select new models from its 2026 motorcycle line up on H-D.co...

5 months ago - PRNewsWire

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

Morgan Stanley's Stephen Grambling points to low pricing power and weak secular trends for his downgrade to Sell from Hold.

5 months ago - Barrons