Harley-Davidson, Inc. (FRA:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
17.87
-0.08 (-0.45%)
At close: Jan 9, 2026
-36.42%
Market Cap2.18B
Revenue (ttm)3.98B
Net Income (ttm)427.13M
Shares Outn/a
EPS (ttm)3.44
PE Ratio5.10
Forward PE16.80
Dividend0.64 (3.58%)
Ex-Dividend DateDec 9, 2025
Volumen/a
Average Volume217
Open18.10
Previous Close17.95
Day's Range17.87 - 18.10
52-Week Range17.29 - 28.75
Betan/a
RSI36.55
Earnings DateFeb 5, 2026

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Industry Motorcycles, Bicycles, and Parts
Founded 1903
Employees 5,900
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol HAR
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial numbers in USD Financial Statements

News

Relative Strength Alert For Harley-Davidson

The DividendRank formula at Dividend Channel ranks a coverage universe of thousands of dividend stocks, according to a proprietary formula designed to identify those stocks that combine two important ...

11 days ago - Nasdaq

Here's Why You Should Retain Harley Davidson in Your Portfolio Now

Harley-Davidson's operating revamp, HDFS partnerships and LiveWire momentum support retention, even as tariffs and inventory risks weigh.

11 days ago - Nasdaq

Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

12 days ago - Benzinga

A Congress Member Sold Up To $350K In Hyster Yale Stock: Here's What You Need To Know

An official report on December 19, 2025 reveals Representative Tim Moore's recent sale of Hyster Yale (NYSE: HY) stock, valued between $150,002 and $350,000. The transaction took place on December 3,...

20 days ago - Benzinga

Interesting HOG Put And Call Options For August 2026

Investors in Harley-Davidson Inc (Symbol: HOG) saw new options become available today, for the August 2026 expiration. One of the key inputs that goes into the price an option buyer is willing to pay,...

24 days ago - Nasdaq

Harley-Davidson: Poor Fundamentals, Business Model, Or Undervalued?

Harley-Davidson remains a legacy brand facing secular headwinds, with declining sales, an aging customer base, and unsuccessful EV initiatives. Learn more about HOG stock here.

25 days ago - Seeking Alpha

Harley-Davidson: Dealership Support Takes Focus (Upgrade)

Harley-Davidson stock hits 52-week lows amid margin pressure and more worries. Click to learn key factors impacting HOG and if now is the right time to invest.

25 days ago - Seeking Alpha

Harley-Davidson Appoints Jonathan Root As Chief Financial And Commercial Officer

(RTTNews) - Harley-Davidson Inc. (HOG) announced a series of leadership and organizational changes designed to strengthen its leadership team, reinforce its dedication to riders and dealers, and deepe...

4 weeks ago - Nasdaq

Harley-Davidson Makes Executive Changes Under New CEO

The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.

4 weeks ago - WSJ

Harley-Davidson Announces Key Leadership Changes

Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) tod...

4 weeks ago - PRNewsWire

Harley-Davidson Enters Oversold Territory

The DividendRank formula at Dividend Channel ranks a coverage universe of thousands of dividend stocks, according to a proprietary formula designed to identify those stocks that combine two important ...

4 weeks ago - Nasdaq

Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren

Looking at the universe of stocks we cover at Dividend Channel, on 12/9/25, Harley-Davidson Inc (Symbol: HOG), Ross Stores Inc (Symbol: ROST), and Ameren Corp (Symbol: AEE) will all trade ex-dividend ...

5 weeks ago - Nasdaq

Recent Report Shows That Rep. Tim Moore Bought Up to $565K Worth of Hyster Yale Stock

A December filing shows that Representative Tim Moore reported a purchase in Hyster Yale (NYSE: HY), valued between $206,010 and $565,000. The transaction date is listed as November 12, 2025, with th...

5 weeks ago - Benzinga

Harley-Davidson Financial Services To Redeem Medium Term Notes Due 2028

(RTTNews) - Harley-Davidson, Inc. (HOG), the motorcycles giant, Tuesday said that its subsidiary Harley-Davidson Financial Services, Inc. or HDFS will redeem all of its 6.5 percent medium-term notes d...

5 weeks ago - Nasdaq

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...

5 weeks ago - PRNewsWire

Elon Musk Reacts To Viral Tesla Motorcycle Video: 'We Can't Make...'

Tesla Inc. (NASDAQ: TSLA) CEO Elon Musk has shot down any potential buzz around the EV giant ever making a motorcycle. ‘Never Happening,' Says Elon Musk Responding to an AI-generated video posted on ...

5 weeks ago - Benzinga

Harley-Davidson (HOG) Surpasses Q3 Earnings and Revenue Expectations

Harley-Davidson (HOG) Surpasses Q3 Earnings and Revenue Expectations

6 weeks ago - GuruFocus

Harley-Davidson declares $0.18 dividend

6 weeks ago - Seeking Alpha

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Nov. 25, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the fourth quarter of 2025. The dividend is payab...

6 weeks ago - PRNewsWire

Here Are Tuesday’s Top Wall Street Analyst Research Calls: Applied Materials, CDW, Exact Sciences, Harley-Davidson, Oshkosh, ServiceNow and More

Pre-Market Stock Futures: The futures are lower on Tuesday after traders kicked off the holiday-shortened trading week with a massive Monday rally, with all major indices finishing the day higher. A c...

6 weeks ago - 24/7 Wall street

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...

6 weeks ago - PRNewsWire

Are AMF-Era Harley-Davidsons Worth Anything Today?

Harley Davidson motorcycles from the AMF years are known for their technical advances and innovation, and their value can vary based on a range of factors.

6 weeks ago - Yahoo

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to...

7 weeks ago - PRNewsWire

Eli Lilly To Rally More Than 12%? Here Are 10 Top Analyst Forecasts For Wednesday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page . Morgan St...

7 weeks ago - Benzinga

HOG Breaks Above 3% Yield Territory

Looking at the universe of stocks we cover at Dividend Channel, in trading on Monday, shares of Harley-Davidson Inc (Symbol: HOG) were yielding above the 3% mark based on its quarterly dividend (annua...

7 weeks ago - Nasdaq