Harley-Davidson, Inc. (FRA:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
24.67
+0.68 (2.83%)
Last updated: Sep 26, 2025, 5:35 PM CET
2.83%
Market Cap2.89B
Revenue (ttm)3.81B
Net Income (ttm)206.76M
Shares Outn/a
EPS (ttm)1.64
PE Ratio13.98
Forward PE7.49
Dividend0.65 (2.63%)
Ex-Dividend DateSep 10, 2025
Volume291
Average Volume575
Open24.67
Previous Close23.99
Day's Range24.67 - 24.67
52-Week Range18.50 - 34.98
Betan/a
RSI50.75
Earnings DateOct 23, 2025

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Industry Motorcycles, Bicycles, and Parts
Founded 1903
Employees 5,900
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol HAR
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial numbers in USD Financial Statements

News

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

MILWAUKEE , Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Dani...

15 days ago - PRNewsWire

Harley-Davidson Poised for Growth Amid Potential Fed Rate Cuts

Harley-Davidson Poised for Growth Amid Potential Fed Rate Cuts

15 days ago - GuruFocus

Bay of Plenty motorbike crackdown: Bikes seized, teen to appear in court

Harley Davidson and Yamahas were involved in incidents.

22 days ago - NZ Herald

'Without US, the world would die': Donald Trump boasts of economic might, calls America ‘hottest and best’

Donald Trump asserted the US economy's strength under his leadership, attributing it to tariffs while criticizing India's trade practices, citing Harley-Davidson as an example. He claimed India impose...

27 days ago - The Times of India

‘One-sided relationship’: Trump repeats tariff charge on India; cites Harley Davidson

President Trump defended tariffs as crucial for protecting American industry, warning of potential economic decline without them. He highlighted trade imbalances with India, alleging high tariffs on U...

4 weeks ago - The Times of India

Harley-Davidson declares $0.18 dividend

4 weeks ago - Seeking Alpha

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Aug. 27, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the third quarter of 2025. The dividend is payabl...

4 weeks ago - PRNewsWire

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that w...

5 weeks ago - PRNewsWire

This House of Representative Just Bought Up To $895K In Centene Stock

A report on August 5, 2025 shows that Representative Tim Moore from North Carolina purchase stock in Centene (NYSE: CNC), valued between $258,020 and $895,000. According to the August filing, the tra...

7 weeks ago - Benzinga

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Inc. (NYSE: HOG) has appointed a new CEO amid declining sales in Q2 2025. Artie Starrs Takes The Reign "Harley-Davidson Inc. today announced that its Board of Directors has appointed ...

2 months ago - Benzinga

Harley-Davidson Names Topgolf Leader as New CEO

2 months ago - The Wall Street Journal

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Harley-Davidson named Topgolf Callaway executive Artie Starrs as its new CEO, replacing Jochen Zeitz.

2 months ago - Investopedia

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1.

2 months ago - CNBC

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.

2 months ago - Reuters

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...

2 months ago - PRNewsWire

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders

Harley-Davidson Inc. (NYSE: HOG) announced it will release an entry-level motorcycle priced at $6000 during the company's second-quarter earnings call. What Happened: "Scheduled for release in 2026… ...

2 months ago - Benzinga

Harley-Davidson (HOG) Q2 Revenue Up 19%

2 months ago - The Motley Fool

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Harley-Davidson expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division.

2 months ago - Investopedia

Motorcycle sales keep falling, but Harley’s stock is soaring. Here’s why.

Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its financial-services business and KKR and Pimco.

2 months ago - MarketWatch

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Shares of Harley-Davidson Inc. surged as much as 24% on Wednesday—their biggest gain since October 2020—after the iconic motorcycle manufacturer announced a major monetization effort involving its fin...

2 months ago - Invezz

Stocks making the biggest moves midday: Harley-Davidson, Wingstop, Sarepta Therapeutics & more

These are the stocks posting the largest moves midday.

2 months ago - CNBC