Baozun Stock Forecast

Stock Price Forecast

According to 7 analysts polled by S&P Global, Baozun stock has a consensus rating of "Buy" and an average price target of $4.21. The average 1-year stock price forecast is 46.18% higher than the current stock price, while the lowest is $2.73 (-5.21%) and the highest is $6.05 (+110.07%).

Price Target: $4.21 (+46.18%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$2.73	$4.21	$3.98	$6.05
Change	-5.21%	+46.18%	+38.19%	+110.07%

* Price targets were last updated on May 21, 2026.

Analyst Ratings

The average analyst rating for Baozun stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Dec '25	Feb '26	Mar '26	Apr '26	May '26	Jun '26
Strong Buy	6	5	5	5	5	5
Buy	0	0	0	0	0	0
Hold	2	2	2	2	2	2
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	8	7	7	7	7	7

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Saiyi He CMB International Securities	CMB International Securities	Buy Maintains $3.98	Buy	Maintains	$3.98	+38.19%	May 21, 2026

Financial Forecast

Revenue This Year

10.61B

from 9.95B

6.66%

from 9.95B

Revenue Next Year

11.32B

from 10.61B

6.72%

from 10.61B

EPS This Year

1.20

from -

EPS Next Year

n/a

from 1.20

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	9.40B	8.40B	8.81B	9.42B	9.95B	10.61B
Revenue Growth	6.15%	-10.60%	4.90%	6.93%	5.55%	6.66%
Gross Profit	3.46B	3.42B	3.90B	4.49B	5.06B	7.80B
Gross Margin	36.81%	40.77%	44.21%	47.62%	50.87%	73.54%
Operating Income	-34.24M	-26.44M	-231.83M	-171.35M	-17.95M	172.50M
Net Income	-219.83M	-653.29M	-278.42M	-185.20M	-242.10M	145.50M
EPS	-	-	-	-	-	1.20
Forward PE	30.69	7.02	5.49	15.52	8.67	16.39
Free Cash Flow	-270.86M	495.35M	-229.79M	-271.57M	467.43M	357.00M
No. Analysts	-	-	-	-	-	7

EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is CNY.

Revenue Forecast

Revenue	2026	2027	2028
High	10.9B
Avg	10.6B
Low	10.4B

Revenue Growth

Revenue Growth	2026	2027	2028
High	9.7%
Avg	6.7%
Low	4.4%

EPS Forecast

EPS	2026	2027	2028
High	-
Avg	1.20
Low	-

EPS Growth

EPS Growth	2026	2027	2028
High	-
Avg	-
Low	-