Baozun Inc. (BZUN)
| Market Cap | 201.17M +8.2% |
| Revenue (ttm) | 1.54B +8.1% |
| Net Income | -19.95M |
| EPS | -0.35 |
| Shares Out | 58.14M |
| PE Ratio | n/a |
| Forward PE | 5.33 |
| Dividend | n/a |
| Ex-Dividend Date | n/a |
| Volume | 154,254 |
| Open | 3.400 |
| Previous Close | 3.440 |
| Day's Range | 3.385 - 3.580 |
| 52-Week Range | 2.070 - 3.920 |
| Beta | 0.36 |
| Analysts | Strong Buy |
| Price Target | 4.50 (+30.12%) |
| Est. Earnings | Nov 24, 2026 |
About BZUN
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]
Financial Performance
In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.
Financial numbers in CNY Financial StatementsAnalyst Summary
According to 7 analysts, the average rating for BZUN stock is "Strong Buy." The 12-month stock price target is $4.5, which is an increase of 30.12% from the latest price.
News
Baozun Inc. Discloses Share Repurchases From 19 October 2026 To 23 October 2026
Baozun Inc. filed a series of Next Day Disclosure Returns reporting share repurchases conducted on the Nasdaq Global Select Market. On 19 October 2026, the company repurchased 45,000 WVR ordinary shar...
Baozun board authorizes $10M share repurchase program
Baozun’s (BZUN) board of directors of the Company has authorized the management to set up and implement a new share repurchase program under which the Company may repurchase up to…
Baozun Announces US$10 million Share Repurchase Program
SHANGHAI, Sept. 24, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...
Baozun (BZUN) Q2 2026 Earnings Call Transcript
Gap brand drives 22% revenue growth as Baozun raises AI-powered profitability targets.
Baozun upgraded to Outperform from Hold at CLSA
CLSA upgraded Baozun (BZUN) to Outperform from Hold with a price target of $3.80, up from $3.20. The firm cites the company’s better e-commerce profitability and AI-driven cost savings for…
Baozun price target raised to $5.30 from $4.50 at Citi
Citi raised the firm’s price target on Baozun (BZUN) to $5.30 from $4.50 and keeps a Buy rating on the shares after the company reported Q2 results and raised its…
Baozun Q2 Earnings Call Highlights
Baozun NASDAQ: BZUN reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin ...
Baozun Earnings Call Transcript: Q2 2026
Revenue grew 7% year-over-year to RMB 2.7 billion, with strong contributions from both e-commerce and brand management. Non-GAAP operating income rose 25%, and the 2028 profit target was raised to RMB 700 million, driven by AI and operational improvements.
Baozun Earnings release: Q2 2026
Baozun released its Q2 2026 earnings on August 27, 2026, summarizing the period's financial results.
Baozun Slides: Q2 2026
Baozun has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on August 27, 2026.
Baozun Announces Second Quarter 2026 Unaudited Financial Results
SHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...
Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026
SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...
Baozun Announces Results of Annual General Meeting of Shareholders
SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...
Baozun (BZUN) Q1 2026 Earnings Call Transcript
Baozun (BZUN) Q1 2026 Earnings Call Transcript
Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%
Strong Beat. Baozun Inc. (BZUN) delivered Q1 2026 diluted non-GAAP earnings of ¥0.02 per share, surpassing analysts' -¥0.88 forecast and beating by 102.3%. ... The post Baozun Q1 2026 EPS Tops Expecta...
Baozun Q1 Earnings Call Highlights
Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster ...
Baozun Releases Q1 2026 Financial Results
Baozun Inc. The post Baozun Releases Q1 2026 Financial Results first appeared on Alphastreet .
Baozun Earnings Call Transcript: Q1 2026
Q1 2026 saw 15% revenue growth and a return to profitability, driven by strong performances in both e-commerce and brand management. BBM revenue surged 39% and BEC achieved a turnaround in operating income, with improved margins and inventory efficiency.
Baozun Earnings release: Q1 2026
Baozun released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.
Baozun Slides: Q1 2026
Baozun has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.
Baozun Announces First Quarter 2026 Unaudited Financial Results
SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...
Baozun Schedules Annual General Meeting of Shareholders
SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announ...
Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026
SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in C...
Baozun Releases 2025 Annual Sustainability Report
SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce service...
Baozun Files Annual Reports for Fiscal Year 2025
SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...