Baozun Inc. (BZUN)

Market Cap	163.67M +2.4%
Revenue (ttm)	1.49B +7.9%
Net Income	-27.04M
EPS	-0.47
Shares Out	58.14M
PE Ratio	n/a
Forward PE	5.30
Dividend	n/a
Ex-Dividend Date	n/a

Volume	207,231
Open	2.760
Previous Close	2.730
Day's Range	2.721 - 2.830
52-Week Range	2.070 - 4.880
Beta	0.51
Analysts	Buy
Price Target	4.23 (+50.27%)
Earnings Date	Aug 27, 2026

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;...

• Industry: Internet Retail
• Sector: Consumer Discretionary
• Founded: 2007
• Employees: 6,762
• Stock Exchange: NASDAQ
• Ticker Symbol: BZUN
• Website: https://www.baozun.com

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY

Analyst Summary

According to 7 analysts, the average rating for BZUN stock is "Buy." The 12-month stock price target is $4.23, which is an increase of 50.27% from the latest price.

Price Target

$4.23

(50.27% upside)

Analyst Consensus: Buy

Data Sources: S&P Global Market Intelligence, CBOE, and more

Fundamental and historical data is provided by S&P Global Market Intelligence. Real-time stock price data is provided by CBOE and 15-minute delayed consolidated tape pricing data is provided by Nasdaq UTP.

Last checked:

Aug 20, 2026

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