Baozun Inc. (BZUN)
NASDAQ: BZUN · Real-Time Price · USD
2.825
+0.095 (3.48%)
Sep 16, 2026, 1:17 PM EDT - Market open

Baozun Statistics

Total Valuation

Baozun has a market cap or net worth of $164.25 million. The enterprise value is $28.44 million.

Market Cap164.25M
Enterprise Value 28.44M

Important Dates

The last earnings date was Thursday, August 27, 2026, before market open.

Earnings Date Aug 27, 2026
Ex-Dividend Date n/a

Share Statistics

Baozun has 58.14 million shares outstanding. The number of shares has decreased by -0.84% in one year.

Current Share Class n/a
Shares Outstanding 58.14M
Shares Change (YoY) -0.84%
Shares Change (QoQ) +1.42%
Owned by Insiders (%) 28.34%
Owned by Institutions (%) 24.84%
Float 41.66M

Valuation Ratios

PE Ratio n/a
Forward PE 3.94
PS Ratio 0.10
Forward PS 0.07
PB Ratio 0.30
P/TBV Ratio 0.36
P/FCF Ratio 3.39
P/OCF Ratio n/a
PEG Ratio n/a
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 0.44, with an EV/FCF ratio of 0.49.

EV / Earnings n/a
EV / Sales 0.01
EV / EBITDA 0.44
EV / EBIT 1.12
EV / FCF 0.49

Financial Position

The company has a current ratio of 1.90, with a Debt / Equity ratio of 0.34.

Current Ratio 1.90
Quick Ratio 1.39
Debt / Equity 0.34
Debt / EBITDA 2.71
Debt / FCF 5.94
Interest Coverage 3.65

Financial Efficiency

Return on equity (ROE) is -1.16% and return on invested capital (ROIC) is 3.06%.

Return on Equity (ROE) -1.16%
Return on Assets (ROA) 0.91%
Return on Invested Capital (ROIC) 3.06%
Return on Capital Employed (ROCE) 2.31%
Weighted Average Cost of Capital (WACC) 3.59%
Revenue Per Employee $232,231
Profits Per Employee -$3,011
Employee Count6,626
Asset Turnover 1.09
Inventory Turnover 5.58

Taxes

In the past 12 months, Baozun has paid $5.62 million in taxes.

Income Tax 5.62M
Effective Tax Rate n/a

Stock Price Statistics

The stock price has decreased by -39.24% in the last 52 weeks. The beta is 0.51, so Baozun's price volatility has been lower than the market average.

Beta (5Y) 0.51
52-Week Price Change -39.24%
50-Day Moving Average 2.80
200-Day Moving Average 2.71
Relative Strength Index (RSI) 49.44
Average Volume (20 Days) 170,283

Short Selling Information

The latest short interest is 612,354, so 1.45% of the outstanding shares have been sold short.

Short Interest 612,354
Short Previous Month 555,644
Short % of Shares Out 1.45%
Short % of Float n/a
Short Ratio (days to cover) 3.39

Income Statement

In the last 12 months, Baozun had revenue of $1.54 billion and -$19.95 million in losses. Loss per share was -$0.35.

Revenue1.54B
Gross Profit 811.10M
Operating Income 20.48M
Pretax Income -3.93M
Net Income -19.95M
EBITDA 52.56M
EBIT 20.48M
Loss Per Share -$0.35
Full Income Statement

Balance Sheet

The company has $413.51 million in cash and $277.71 million in debt, with a net cash position of $135.81 million or $2.34 per share.

Cash & Cash Equivalents 413.51M
Total Debt 277.71M
Net Cash 135.81M
Net Cash Per Share $2.34
Equity (Book Value) 811.90M
Book Value Per Share 9.21
Working Capital 470.71M
Full Balance Sheet

Cash Flow

Operating Cash Flow n/a
Capital Expenditures -15.88M
Depreciation & Amortization 32.48M
Net Borrowing n/a
Free Cash Flow 46.78M
FCF Per Share $0.80
Full Cash Flow Statement

Margins

Gross margin is 52.71%, with operating and profit margins of 1.33% and -1.30%.

Gross Margin 52.71%
Operating Margin 1.33%
Pretax Margin -0.26%
Profit Margin -1.30%
EBITDA Margin 3.42%
EBIT Margin 1.33%
FCF Margin 3.06%

Dividends & Yields

Baozun does not appear to pay any dividends at this time.

Dividend Per Share n/a
Dividend Yield n/a
Dividend Growth (YoY) n/a
Years of Dividend Growth n/a
Payout Ratio n/a
Buyback Yield 0.84%
Shareholder Yield 0.84%
Earnings Yield -12.57%
FCF Yield 29.47%

Analyst Forecast

The average price target for Baozun is $4.57, which is 61.77% higher than the current price. The consensus rating is "Strong Buy".

Price Target $4.57
Price Target Difference 61.77%
Analyst Consensus Strong Buy
Analyst Count 7
Revenue Growth Forecast (3Y) 7.43%
EPS Growth Forecast (3Y) n/a
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value n/a
Lynch Upside n/a
Graham Number n/a
Graham Upside n/a

Stock Splits

This stock does not have any record of stock splits.

Last Split Date n/a
Split Type n/a
Split Ratio n/a

Scores

Baozun has an Altman Z-Score of 1.58 and a Piotroski F-Score of 3. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 1.58
Piotroski F-Score 3