Baozun Income Statement

Financials in millions CNY. Fiscal year is January - December.

Millions CNY. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Revenue	10,262	9,945	9,422	8,812	8,401	9,396
Revenue Growth (YoY)	7.95%	5.55%	6.93%	4.90%	-10.60%	6.15%
Cost of Revenue	2,724	2,576	2,474	2,409	2,256	3,277
Gross Profit	7,539	7,369	6,948	6,403	6,145	6,120
Selling, General & Admin	6,990	6,909	6,561	6,192	5,766	5,737
Research & Development	471.54	463.21	550.29	505.2	427.95	448.41
Other Operating Expenses	-63.79	-58.91	-48.51	-88.16	-82.14	-72.52
Total Operating Expenses	7,398	7,313	7,063	6,609	6,111	6,113
Operating Income	140.8	56.56	-114.83	-206.38	33.29	7.02
Interest Income	63.92	58.56	68.75	82.11	45.82	62.94
Interest Expense	-40.93	-44.57	-38.99	-41.34	-56.92	-56.85
Other Non-Operating Income (Expense)	-279.33	-271.3	-7.93	-51.42	-602.49	-167.12
Total Non-Operating Income (Expense)	-256.35	-257.32	21.84	-10.65	-613.6	-161.03
Pretax Income	-115.55	-200.76	-92.99	-217.03	-580.31	-154
Provision for Income Taxes	25.82	9.91	20.74	12	26.48	55.26
Net Income	-186.48	-242.1	-185.2	-278.42	-653.29	-219.83
Minority Interest in Earnings	45.11	31.43	71.47	49.39	46.5	10.57
Net Income to Common	-186.48	-242.1	-185.2	-278.42	-653.29	-219.83
Shares Outstanding (Basic)	58	58	60	60	61	72
Shares Outstanding (Diluted)	58	58	60	60	61	72
Shares Change (YoY)	-2.44%	-3.45%	0.63%	-2.58%	-15.30%	13.29%
EPS (Basic)	-3.24	-4.20	-3.09	-4.68	-10.68	-3.06
EPS (Diluted)	-3.24	-4.20	-3.09	-4.68	-10.68	-3.06
Shares Outstanding	58.11	58.11	58.21	178.12	176.4	208.79
Free Cash Flow	-	313.89	-30.83	283.25	175.65	-381.69
Free Cash Flow Growth	-	-	-	61.26%	-	-
Free Cash Flow Per Share	-	5.43	-0.51	4.76	2.88	-5.29
Gross Margin	73.46%	74.10%	73.75%	72.66%	73.15%	65.13%
Operating Margin	1.37%	0.57%	-1.22%	-2.34%	0.40%	0.07%
Profit Margin	-1.38%	-2.12%	-1.21%	-2.60%	-7.22%	-2.23%
FCF Margin	-	3.16%	-0.33%	3.21%	2.09%	-4.06%
EBITDA	140.8	278.3	130.03	45.25	229.83	213.96
EBITDA Margin	1.37%	2.80%	1.38%	0.51%	2.74%	2.28%
EBIT	140.8	56.56	-114.83	-206.38	33.29	7.02
EBIT Margin	1.37%	0.57%	-1.22%	-2.34%	0.40%	0.07%
Effective Tax Rate	-22.34%	-4.93%	-22.30%	-5.53%	-4.56%	-35.88%

Updated May 20, 2026. Data Source: Fiscal.ai. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q