Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD

3.080

+0.190 (6.57%)

At close: Jul 29, 2026, 4:00 PM EDT

3.098

+0.018 (0.57%)

After-hours: Jul 29, 2026, 4:16 PM EDT

Baozun Financials Overview

Financials in millions CNY. Fiscal year is January - December.

Millions CNY. Fiscal year is Jan - Dec.

Revenue & Profits

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Revenue	10,262	9,945	9,422	8,812	8,401	9,396
Revenue Growth	7.95%	5.55%	6.93%	4.90%	-10.60%	6.15%
Gross Profit	7,539	7,369	6,948	6,403	6,145	6,120
Operating Income	140.8	56.56	-114.83	-206.38	33.29	7.02
Net Income	-186.48	-242.1	-185.2	-278.42	-653.29	-219.83
Earnings Per Share	-3.24	-4.20	-3.09	-4.68	-10.68	-3.06
EPS Growth	-	-	-	-	-	-

Revenue by Segment

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
E-Commerce	8,449	8,271	8,070	7,621	8,401	9,396
Brand Management	1,996	1,845	1,474	1,271	-	-
Inter-Segment Eliminations	-182.71	-171.16	-122.39	-80.13	-	-
Total	10,262	9,945	9,422	8,812	8,401	9,396

Cash & Debt

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Cash & Investments	2,852	2,654	2,561	2,870	3,039	4,607
Total Debt	1,883	1,937	2,062	2,248	1,925	3,450
Net Cash (Debt)	969.29	717.28	499.04	622.25	1,114	1,156
Net Cash Growth	-	43.73%	-19.80%	-44.14%	-3.67%	-57.64%
Net Cash Per Share	16.74	12.40	8.33	10.46	18.23	16.03

Cash Flow & CapEx

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Dec '25 Dec 31, 2025	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Operating Cash Flow	420.43	420.43	101.28	448.26	382.61	-96.11
Capital Expenditures	-106.54	-106.54	-132.11	-165.01	-206.96	-285.59
Free Cash Flow	313.89	313.89	-30.83	283.25	175.65	-381.69
Free Cash Flow Growth	-	-	-	61.26%	-	-

Margins

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Gross Margin	73.46%	74.10%	73.75%	72.66%	73.15%	65.13%
Operating Margin	1.37%	0.57%	-1.22%	-2.34%	0.40%	0.07%
Pretax Margin	-0.21%	-2.02%	-0.99%	-2.46%	-6.91%	-1.64%
Profit Margin	-1.38%	-2.12%	-1.21%	-2.60%	-7.22%	-2.23%
FCF Margin	0.00%	3.16%	-0.33%	3.21%	2.09%	-4.06%

Valuation

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jul '26 Jul 29, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Forward PE	5.16	8.66	15.52	5.49	7.02	30.69
P/FCF Ratio	3.62	3.45	-	12.20	36.72	-
PS Ratio	0.11	0.11	0.12	0.39	0.77	1.96