Company Description
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China.
The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.
The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services.
It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles.
The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
| Country | China |
| Founded | 2007 |
| Industry | Internet Retail |
| Sector | Consumer Discretionary |
| Employees | 7,827 |
| CEO | Wenbin Qiu |
Contact Details
Address: No. 1-9, Lane 510, West Jiangchang Road, Jing'an District Shanghai, F4 200436 China | |
| Phone | (86-21) 60809991 |
| Website | baozun.com |
Stock Details
| Ticker Symbol | BZUN |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001625414 |
| CUSIP Number | 06684L103 |
| ISIN Number | US06684L1035 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Junhua Wu | Co-Founder, Chief Growth Officer and Director |
| Wenbin Qiu | Co-Founder, Chairman of the Board and Chief Executive Officer |
| Arthur Yu | Chief Financial Officer |
| Wendy Sun | Investor Relations Director |
| Yuen Lung Kwok | Chief Human Resource Officer |
| Tao Liang | Senior Vice President |
| Sandrine Zerbib | President of Baozun Brand Management |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 29, 2024 | 6-K | Report of foreign issuer |
| Apr 26, 2024 | 6-K | Report of foreign issuer |
| Apr 25, 2024 | 6-K | Report of foreign issuer |
| Apr 24, 2024 | 6-K | Report of foreign issuer |
| Apr 24, 2024 | 6-K | Report of foreign issuer |
| Apr 23, 2024 | 6-K | Report of foreign issuer |
| Apr 19, 2024 | 6-K | Report of foreign issuer |
| Apr 19, 2024 | 6-K | Report of foreign issuer |
| Apr 19, 2024 | 6-K | Report of foreign issuer |
| Apr 19, 2024 | 20-F | Annual and transition report of foreign private issuers |