Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.36
-0.37 (-1.56%)
At close: Dec 5, 2025, 4:00 PM EST
23.22
-0.14 (-0.60%)
After-hours: Dec 5, 2025, 7:34 PM EST
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $28, which forecasts a 19.86% increase in the stock price over the next year. The lowest target is $21 and the highest is $32.
Price Target: $28 (+19.86%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 3 | 3 | 3 | 3 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | -10.10% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +15.58% | Nov 13, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $34 → $30 | Strong Buy | Maintains | $34 → $30 | +28.42% | Nov 10, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $27 → $25 | Hold → Sell | Downgrades | $27 → $25 | +7.02% | Oct 27, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +45.55% | Aug 25, 2025 |
Financial Forecast
Revenue This Year
3.72B
from 5.19B
Decreased by -28.20%
Revenue Next Year
3.80B
from 3.72B
Increased by 2.04%
EPS This Year
4.22
from 3.44
Increased by 22.71%
EPS Next Year
2.15
from 4.22
Decreased by -49.15%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 3.9B | 4.1B | ||||
| Avg | 3.7B | 3.8B | ||||
| Low | 3.6B | 3.6B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | -24.1% | 9.1% | ||||
| Avg | -28.2% | 2.0% | ||||
| Low | -31.3% | -3.7% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 5.57 | 3.52 | ||||
| Avg | 4.22 | 2.15 | ||||
| Low | 3.58 | 1.32 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 61.8% | -16.7% | ||||
| Avg | 22.7% | -49.2% | ||||
| Low | 4.0% | -68.7% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.