Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
30.20
+0.01 (0.03%)
At close: Sep 5, 2025, 4:00 PM
30.33
+0.13 (0.43%)
After-hours: Sep 5, 2025, 7:12 PM EDT

Harley-Davidson Stock Forecast

Stock Price Forecast

The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $30, which forecasts a -0.66% decrease in the stock price over the next year. The lowest target is $27 and the highest is $34.

Price Target: $30 (-0.66%)
Analyst Consensus: Buy
TargetLowAverageMedianHigh
Price$27$30$31$34
Change-10.60%-0.66%+2.65%+12.58%

Analyst Ratings

The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

RatingApr '25May '25Jun '25Jul '25Aug '25Sep '25
Strong Buy222233
Buy100000
Hold444444
Sell000000
Strong Sell000000
Total766677

Latest Forecasts

AnalystFirmRatingRatingActionPrice TargetUpsideDate
DA Davidson
DA Davidson
Strong Buy
Maintains
$31$34
Strong BuyMaintains$31$34+12.58%Aug 25, 2025
UBS
UBS
Hold
Maintains
$28$27
HoldMaintains$28$27-10.60%Jul 8, 2025
Citigroup
Citigroup
Hold
Maintains
$24$27
HoldMaintains$24$27-10.60%Jun 16, 2025
Baird
Baird
Hold
Maintains
$26$28
HoldMaintains$26$28-7.28%May 14, 2025
B of A Securities
B of A Securities
Strong Buy
Maintains
$35$32
Strong BuyMaintains$35$32+5.96%May 2, 2025
More Analyst Ratings

Financial Forecast

Revenue This Year
3.76B
from 5.19B
Decreased by -27.60%
Revenue Next Year
3.92B
from 3.76B
Increased by 4.39%
EPS This Year
4.09
from 3.44
Increased by 18.97%
EPS Next Year
2.72
from 4.09
Decreased by -33.61%
Fiscal YearFY 2020FY 2021FY 2022FY 2023FY 2024FY 2025FY 2026
Period EndingDec 31, 2020Dec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024Dec 31, 2025Dec 31, 2026
Revenue
4.05B5.34B5.76B5.84B5.19B3.76B3.92B
Revenue Growth
-24.38%31.62%7.85%1.41%-11.13%-27.60%4.39%
EPS
0.014.194.964.873.444.092.72
EPS Growth
-99.68%49,351.20%18.38%-1.82%-29.36%18.97%-33.61%
Forward PE
-----7.3811.11
No. Analysts
-----1717
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue20252026202720282029
High4.0B4.3B
Avg3.8B3.9B
Low3.6B3.6B

Revenue Growth

Revenue Growth20252026202720282029
High
-22.0%
14.3%
Avg
-27.6%
4.4%
Low
-30.9%
-3.7%

EPS Forecast

EPS20252026202720282029
High5.413.79
Avg4.092.72
Low2.472.01

EPS Growth

EPS Growth20252026202720282029
High
57.2%
-7.4%
Avg
19.0%
-33.6%
Low
-28.1%
-50.9%
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.