Harley-Davidson, Inc. (HOG)

Harley-Davidson Stock Forecast

Stock Price Forecast

According to 6 professional analysts, the 12-month price target for Harley-Davidson stock ranges from a low of $28 to a high of $35. The average analyst price target of $30.17 forecasts a 23.85% increase in the stock price over the next year.

Price Target: $30.17 (+23.85%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$28	$30.17	$31	$35
Change	+14.94%	+23.85%	+27.26%	+43.68%

Analyst Ratings

The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Dec '24	Jan '25	Feb '25	Mar '25	Apr '25	May '25
Strong Buy	2	2	2	2	2	2
Buy	2	1	1	1	1	0
Hold	3	4	4	4	4	4
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	7	7	7	7	7	6

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Craig Kennison Baird	Baird	Hold Maintains $26 → $28	Hold	Maintains	$26 → $28	+14.94%	May 14, 2025
Brandon Rolle DA Davidson	DA Davidson	Strong Buy Initiates $31	Strong Buy	Initiates	$31	+27.26%	Apr 9, 2025
Craig Kennison Baird	Baird	Hold Maintains $32 → $26	Hold	Maintains	$32 → $26	+6.73%	Apr 4, 2025
James Hardiman Citigroup	Citigroup	Hold Maintains $29 → $28	Hold	Maintains	$29 → $28	+14.94%	Apr 2, 2025
Robin Farley UBS	UBS	Hold Maintains $35 → $28	Hold	Maintains	$35 → $28	+14.94%	Feb 20, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

3.80B

Decreased by -26.68%

from 5.19B

Revenue Next Year

3.97B

Increased by 4.50%

from 3.80B

EPS This Year

3.12

Decreased by -9.34%

from 3.44

EPS Next Year

4.03

Increased by 29.31%

from 3.12

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	4.05B	5.34B	5.76B	5.84B	5.19B	3.80B	3.97B	4.00B
Revenue Growth	-24.38%	31.62%	7.85%	1.41%	-11.13%	-26.68%	4.50%	0.75%
EPS	0.01	4.19	4.96	4.87	3.44	3.12	4.03	4.31
EPS Growth	-99.68%	49,351.20%	18.38%	-1.82%	-29.36%	-9.34%	29.31%	6.90%
Forward PE	-	-	-	-	-	7.81	6.04	5.65
No. Analysts	-	-	-	-	-	17	16	6

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027	2028	2029
High	4.1B	4.3B	4.2B
Avg	3.8B	4.0B	4.0B
Low	3.6B	3.7B	3.8B

Revenue Growth

Revenue Growth	2025	2026	2027	2028	2029
High	-21.1%	14.0%	6.2%
Avg	-26.7%	4.5%	0.8%
Low	-30.7%	-1.6%	-3.6%

EPS Forecast

EPS	2025	2026	2027	2028	2029
High	3.53	4.94	5.15
Avg	3.12	4.03	4.31
Low	2.45	3.31	3.46

EPS Growth

EPS Growth	2025	2026	2027	2028	2029
High	2.6%	58.2%	27.6%
Avg	-9.3%	29.3%	6.9%
Low	-28.8%	6.1%	-14.2%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.