Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.63
+0.52 (1.92%)
At close: Oct 23, 2025, 4:00 PM EDT
27.50
-0.13 (-0.47%)
After-hours: Oct 23, 2025, 7:42 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $30, which forecasts a 8.58% increase in the stock price over the next year. The lowest target is $27 and the highest is $34.
Price Target: $30 (+8.58%)
Analyst Consensus: Buy
* Price targets were last updated on Aug 25, 2025.
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 3 | 3 | 3 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 6 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +23.05% | Aug 25, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | -2.28% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | -2.28% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +1.34% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +15.82% | May 2, 2025 |
Financial Forecast
Revenue This Year
3.73B
from 5.19B
Decreased by -28.05%
Revenue Next Year
3.88B
from 3.73B
Increased by 3.94%
EPS This Year
4.25
from 3.44
Increased by 23.69%
EPS Next Year
2.62
from 4.25
Decreased by -38.36%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.0B | 4.3B | |||
| Avg | 3.7B | 3.9B | |||
| Low | 3.5B | 3.6B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -22.0% | 15.0% | |||
| Avg | -28.0% | 3.9% | |||
| Low | -32.1% | -3.1% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 5.41 | 3.79 | |||
| Avg | 4.25 | 2.62 | |||
| Low | 2.72 | 2.01 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 57.2% | -10.9% | |||
| Avg | 23.7% | -38.4% | |||
| Low | -20.8% | -52.8% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.