Harley-Davidson, Inc. (HOG)

Harley-Davidson Stock Forecast

Stock Price Forecast

The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $30, which forecasts a 4.53% increase in the stock price over the next year. The lowest target is $27 and the highest is $34.

Price Target: $30 (+4.53%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$27	$30	$31	$34
Change	-5.92%	+4.53%	+8.01%	+18.47%

* Price targets were last updated on Aug 25, 2025.

Analyst Ratings

The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Apr '25	May '25	Jun '25	Jul '25	Aug '25	Sep '25
Strong Buy	2	2	2	2	3	3
Buy	1	0	0	0	0	0
Hold	4	4	4	4	4	4
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	7	6	6	6	7	7

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Griffin Bryan DA Davidson	DA Davidson	Strong Buy Maintains $31 → $34	Strong Buy	Maintains	$31 → $34	+18.47%	Aug 25, 2025
Robin Farley UBS	UBS	Hold Maintains $28 → $27	Hold	Maintains	$28 → $27	-5.92%	Jul 8, 2025
James Hardiman Citigroup	Citigroup	Hold Maintains $24 → $27	Hold	Maintains	$24 → $27	-5.92%	Jun 16, 2025
Craig Kennison Baird	Baird	Hold Maintains $26 → $28	Hold	Maintains	$26 → $28	-2.44%	May 14, 2025
Robert Ohmes B of A Securities	B of A Securities	Strong Buy Maintains $35 → $32	Strong Buy	Maintains	$35 → $32	+11.50%	May 2, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

3.75B

Decreased by -27.78%

from 5.19B

Revenue Next Year

3.90B

Increased by 4.11%

from 3.75B

EPS This Year

4.12

Increased by 19.85%

from 3.44

EPS Next Year

2.68

Decreased by -35.10%

from 4.12

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	4.05B	5.34B	5.76B	5.84B	5.19B	3.75B	3.90B
Revenue Growth	-24.38%	31.62%	7.85%	1.41%	-11.13%	-27.78%	4.11%
EPS	0.01	4.19	4.96	4.87	3.44	4.12	2.68
EPS Growth	-99.68%	49,351.20%	18.38%	-1.82%	-29.36%	19.85%	-35.10%
Forward PE	-	-	-	-	-	6.96	10.73
No. Analysts	-	-	-	-	-	17	17

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027	2028	2029
High	4.0B	4.3B
Avg	3.7B	3.9B
Low	3.6B	3.6B

Revenue Growth

Revenue Growth	2025	2026	2027	2028	2029
High	-22.0%	14.5%
Avg	-27.8%	4.1%
Low	-30.9%	-3.5%

EPS Forecast

EPS	2025	2026	2027	2028	2029
High	5.41	3.79
Avg	4.12	2.68
Low	2.47	2.01

EPS Growth

EPS Growth	2025	2026	2027	2028	2029
High	57.2%	-8.1%
Avg	19.9%	-35.1%
Low	-28.1%	-51.3%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.