Harley-Davidson Stock Forecast

Stock Price Forecast

The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 34.14, with a low estimate of 28 and a high estimate of 45. The average target predicts an increase of 29.22% from the current stock price of 26.42.

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$28	$34.14	$31	$45
Change	+5.98%	+29.22%	+17.34%	+70.33%

Analyst Ratings

The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Sep '24	Oct '24	Nov '24	Dec '24	Jan '25	Feb '25
Strong Buy	2	2	2	2	2	2
Buy	3	2	2	2	1	1
Hold	2	3	3	3	4	4
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	7	7	7	7	7	7

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Robin Farley UBS	UBS	Hold Maintains $35 → $28	Hold	Maintains	$35 → $28	+5.98%	Feb 20, 2025
Adam Jonas Morgan Stanley	Morgan Stanley	Hold Maintains $33 → $31	Hold	Maintains	$33 → $31	+17.34%	Feb 6, 2025
James Hardiman Citigroup	Citigroup	Hold Maintains $31 → $29	Hold	Maintains	$31 → $29	+9.77%	Feb 6, 2025
Brandon Rolle DA Davidson	DA Davidson	Strong Buy Maintains $39 → $31	Strong Buy	Maintains	$39 → $31	+17.34%	Feb 4, 2025
Robert Ohmes B of A Securities	B of A Securities	Strong Buy Maintains $40 → $35	Strong Buy	Maintains	$40 → $35	+32.48%	Jan 30, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

4.28B

from 5.19B

-17.58%

from 5.19B

Revenue Next Year

4.47B

from 4.28B

4.56%

from 4.28B

EPS This Year

3.25

from 3.44

-5.41%

from 3.44

EPS Next Year

4.15

from 3.25

27.56%

from 3.25

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	4.05B	5.34B	5.76B	5.84B	5.19B	4.28B	4.47B	4.70B
Revenue Growth	-24.38%	31.62%	7.85%	1.41%	-11.13%	-17.58%	4.56%	5.17%
EPS	0.01	4.19	4.96	4.87	3.44	3.25	4.15	4.57
EPS Growth	-99.68%	49,351.20%	18.38%	-1.81%	-29.36%	-5.41%	27.56%	10.20%
Forward PE	-	-	-	-	-	8.12	6.37	5.78
No. Analysts	-	-	-	-	-	17	15	5

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027
High	4.8B	4.9B	4.9B
Avg	4.3B	4.5B	4.7B
Low	3.7B	4.0B	4.6B

Revenue Growth

Revenue Growth	2025	2026	2027
High	-7.9%	14.9%	9.3%
Avg	-17.6%	4.6%	5.2%
Low	-28.9%	-6.9%	2.0%

EPS Forecast

EPS	2025	2026	2027
High	3.53	4.94	5.15
Avg	3.25	4.15	4.57
Low	2.94	3.47	4.12

EPS Growth

EPS Growth	2025	2026	2027
High	2.6%	51.7%	24.0%
Avg	-5.4%	27.6%	10.2%
Low	-14.5%	6.6%	-0.7%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.