Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
30.20
+0.01 (0.03%)
At close: Sep 5, 2025, 4:00 PM
30.33
+0.13 (0.43%)
After-hours: Sep 5, 2025, 7:12 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $30, which forecasts a -0.66% decrease in the stock price over the next year. The lowest target is $27 and the highest is $34.
Price Target: $30 (-0.66%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
Rating | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 |
---|---|---|---|---|---|---|
Strong Buy | 2 | 2 | 2 | 2 | 3 | 3 |
Buy | 1 | 0 | 0 | 0 | 0 | 0 |
Hold | 4 | 4 | 4 | 4 | 4 | 4 |
Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Total | 7 | 6 | 6 | 6 | 7 | 7 |
Latest Forecasts
Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
---|---|---|---|---|---|---|---|
DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +12.58% | Aug 25, 2025 |
UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | -10.60% | Jul 8, 2025 |
Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | -10.60% | Jun 16, 2025 |
Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | -7.28% | May 14, 2025 |
B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +5.96% | May 2, 2025 |
Financial Forecast
Revenue This Year
3.76B
from 5.19B
Decreased by -27.60%
Revenue Next Year
3.92B
from 3.76B
Increased by 4.39%
EPS This Year
4.09
from 3.44
Increased by 18.97%
EPS Next Year
2.72
from 4.09
Decreased by -33.61%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
---|---|---|---|---|---|
High | 4.0B | 4.3B | |||
Avg | 3.8B | 3.9B | |||
Low | 3.6B | 3.6B |
Revenue Growth
Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
---|---|---|---|---|---|
High | -22.0% | 14.3% | |||
Avg | -27.6% | 4.4% | |||
Low | -30.9% | -3.7% |
EPS Forecast
EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
---|---|---|---|---|---|
High | 5.41 | 3.79 | |||
Avg | 4.09 | 2.72 | |||
Low | 2.47 | 2.01 |
EPS Growth
EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
---|---|---|---|---|---|
High | 57.2% | -7.4% | |||
Avg | 19.0% | -33.6% | |||
Low | -28.1% | -50.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.