Harley-Davidson, Inc. (HOG)

Harley-Davidson Stock Forecast

Stock Price Forecast

The 7 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $27.43, which forecasts a 52.39% increase in the stock price over the next year. The lowest target is $21 and the highest is $32.

Price Target: $27.43 (+52.39%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$21	$27.43	$28	$32
Change	+16.67%	+52.39%	+55.56%	+77.78%

* Price targets were last updated on Jan 14, 2026.

Analyst Ratings

The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Sep '25	Oct '25	Nov '25	Dec '25	Jan '26	Feb '26
Strong Buy	3	3	3	3	3	3
Buy	0	0	0	0	0	0
Hold	4	3	3	3	3	3
Sell	0	1	1	1	1	1
Strong Sell	0	0	0	0	0	0
Total	7	7	7	7	7	7

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
James Hardiman Citigroup	Citigroup	Hold Maintains $28 → $23	Hold	Maintains	$28 → $23	+27.78%	Jan 14, 2026
Adam Jonas Morgan Stanley	Morgan Stanley	Sell Maintains $25 → $21	Sell	Maintains	$25 → $21	+16.67%	Nov 19, 2025
Robin Farley UBS	UBS	Hold Maintains $28 → $27	Hold	Maintains	$28 → $27	+50.00%	Nov 13, 2025
Griffin Bryan DA Davidson	DA Davidson	Strong Buy Maintains $34 → $30	Strong Buy	Maintains	$34 → $30	+66.67%	Nov 10, 2025
Adam Jonas Morgan Stanley	Morgan Stanley	Hold → Sell Downgrades $27 → $25	Hold → Sell	Downgrades	$27 → $25	+38.89%	Oct 27, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

3.71B

Decreased by -16.97%

from 4.47B

Revenue Next Year

3.84B

Increased by 3.47%

from 3.71B

EPS This Year

2.10

Decreased by -24.37%

from 2.78

EPS Next Year

2.85

Increased by 35.63%

from 2.10

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	5.34B	5.76B	5.84B	5.19B	4.47B	3.71B	3.84B
Revenue Growth	31.62%	7.85%	1.41%	-11.13%	-13.76%	-16.97%	3.47%
EPS	4.19	4.96	4.87	3.44	2.78	2.10	2.85
EPS Growth	49,351.20%	18.38%	-1.82%	-29.36%	-19.19%	-24.37%	35.63%
Forward PE	-	-	-	-	-	8.56	6.31
No. Analysts	-	-	-	-	-	18	10

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2026	2027	2028	2029	2030
High	3.9B	4.1B
Avg	3.7B	3.8B
Low	3.5B	3.6B

Revenue Growth

Revenue Growth	2026	2027	2028	2029	2030
High	-12.0%	11.1%
Avg	-17.0%	3.5%
Low	-21.6%	-4.0%

EPS Forecast

EPS	2026	2027	2028	2029	2030
High	3.62	4.61
Avg	2.10	2.85
Low	1.32	2.25

EPS Growth

EPS Growth	2026	2027	2028	2029	2030
High	30.3%	119.2%
Avg	-24.4%	35.6%
Low	-52.4%	7.2%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.