Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
25.11
+0.42 (1.70%)
Jul 10, 2025, 4:00 PM - Market closed
Harley-Davidson Stock Forecast
Stock Price Forecast
The 6 analysts that cover Harley-Davidson stock have a consensus rating of "Buy" and an average price target of $29.33, which forecasts a 16.81% increase in the stock price over the next year. The lowest target is $27 and the highest is $32.
Price Target: $29.33 (+16.81%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 1 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +7.53% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | +7.53% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +11.51% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +27.44% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -8.40% | Apr 17, 2025 |
Financial Forecast
Revenue This Year
3.80B
from 5.19B
Decreased by -26.66%
Revenue Next Year
3.96B
from 3.80B
Increased by 4.18%
EPS This Year
2.62
from 3.44
Decreased by -23.87%
EPS Next Year
3.31
from 2.62
Increased by 26.22%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.1B | 4.5B | 4.2B | ||
| Avg | 3.8B | 4.0B | 3.9B | ||
| Low | 3.6B | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -20.2% | 17.3% | 6.5% | ||
| Avg | -26.7% | 4.2% | -0.8% | ||
| Low | -30.7% | -3.8% | -5.6% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 3.47 | 4.57 | 4.48 | ||
| Avg | 2.62 | 3.31 | 3.84 | ||
| Low | 1.81 | 2.60 | 3.16 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.7% | 74.4% | 35.6% | ||
| Avg | -23.9% | 26.2% | 16.2% | ||
| Low | -47.3% | -0.8% | -4.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.