Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.69
+0.60 (2.60%)
Apr 24, 2025, 4:00 PM EDT - Market closed
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 32, with a low estimate of 26 and a high estimate of 45. The average target predicts an increase of 35.08% from the current stock price of 23.69.
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 2 | 2 | 1 | 1 | 1 | 1 |
| Hold | 3 | 3 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +30.86% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | +9.75% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | +18.19% | Apr 2, 2025 |
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | +18.19% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +30.86% | Feb 6, 2025 |
Financial Forecast
Revenue This Year
4.02B
from 5.19B
Decreased by -22.42%
Revenue Next Year
4.21B
from 4.02B
Increased by 4.55%
EPS This Year
3.12
from 3.44
Decreased by -9.34%
EPS Next Year
4.03
from 3.12
Increased by 29.31%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.4B | 4.6B | 5.7B | ||
| Avg | 4.0B | 4.2B | 4.5B | ||
| Low | 3.7B | 3.8B | 3.9B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -15.6% | 14.9% | 35.2% | ||
| Avg | -22.4% | 4.5% | 6.4% | ||
| Low | -28.2% | -5.5% | -8.3% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 3.53 | 4.94 | 5.15 | ||
| Avg | 3.12 | 4.03 | 4.31 | ||
| Low | 2.45 | 3.31 | 3.46 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 2.6% | 58.2% | 27.6% | ||
| Avg | -9.3% | 29.3% | 6.9% | ||
| Low | -28.8% | 6.1% | -14.2% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.