Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
25.14
-0.80 (-3.08%)
At close: Mar 28, 2025, 4:00 PM
25.28
+0.14 (0.57%)
After-hours: Mar 28, 2025, 8:00 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 34.14, with a low estimate of 28 and a high estimate of 45. The average target predicts an increase of 35.80% from the current stock price of 25.14.
Analyst Consensus: Buy
* Price targets were last updated on Feb 20, 2025.
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 2 | 2 | 2 | 1 | 1 | 1 |
| Hold | 3 | 3 | 3 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | +11.38% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +23.31% | Feb 6, 2025 |
| Citigroup | Citigroup | Hold Maintains $31 → $29 | Hold | Maintains | $31 → $29 | +15.35% | Feb 6, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $39 → $31 | Strong Buy | Maintains | $39 → $31 | +23.31% | Feb 4, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $40 → $35 | Strong Buy | Maintains | $40 → $35 | +39.22% | Jan 30, 2025 |
Financial Forecast
Revenue This Year
4.08B
from 5.19B
Decreased by -21.30%
Revenue Next Year
4.28B
from 4.08B
Increased by 4.88%
EPS This Year
3.23
from 3.44
Decreased by -6.15%
EPS Next Year
4.14
from 3.23
Increased by 28.16%
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.4B | 4.7B | 5.7B | ||
| Avg | 4.1B | 4.3B | 4.5B | ||
| Low | 3.8B | 3.9B | 3.9B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -15.5% | 14.1% | 32.8% | ||
| Avg | -21.3% | 4.9% | 4.7% | ||
| Low | -26.8% | -5.0% | -9.1% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 3.53 | 4.94 | 5.15 | ||
| Avg | 3.23 | 4.14 | 4.45 | ||
| Low | 2.81 | 3.47 | 3.85 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 2.6% | 52.9% | 24.3% | ||
| Avg | -6.1% | 28.2% | 7.6% | ||
| Low | -18.2% | 7.5% | -6.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.