Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
29.89
-0.81 (-2.64%)
At close: Sep 12, 2025, 4:00 PM EDT
30.48
+0.59 (1.97%)
After-hours: Sep 12, 2025, 7:28 PM EDT
Harley-Davidson Analyst Ratings
Total Analysts
7
Consensus Rating
Buy
Price Target
$30.00
Upside
+0.37%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +13.75% | Aug 25, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | -9.67% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | -9.67% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | -6.32% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +7.06% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -23.05% | Apr 17, 2025 |
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +3.71% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | -13.01% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | -6.32% | Apr 2, 2025 |
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | -6.32% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +3.71% | Feb 6, 2025 |
| Citigroup | Citigroup | Hold Maintains $31 → $29 | Hold | Maintains | $31 → $29 | -2.98% | Feb 6, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $39 → $31 | Strong Buy | Maintains | $39 → $31 | +3.71% | Feb 4, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $40 → $35 | Strong Buy | Maintains | $40 → $35 | +17.10% | Jan 30, 2025 |
| Citigroup | Citigroup | Hold Maintains $34 → $31 | Hold | Maintains | $34 → $31 | +3.71% | Jan 23, 2025 |
| Morgan Stanley | Morgan Stanley | Buy → Hold Downgrades $40 → $33 | Buy → Hold | Downgrades | $40 → $33 | +10.40% | Jan 21, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.