Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
25.14
-0.29 (-1.14%)
At close: Nov 6, 2025, 4:00 PM EST
25.39
+0.25 (0.99%)
After-hours: Nov 6, 2025, 7:20 PM EST
Harley-Davidson Analyst Ratings
Total Analysts
7
Consensus Rating
Buy
Price Target
$29.14
Upside
+15.91%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $27 → $25 | Hold → Sell | Downgrades | $27 → $25 | -0.56% | Oct 27, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +35.24% | Aug 25, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +7.40% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | +7.40% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +11.38% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +27.29% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -8.51% | Apr 17, 2025 |
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +23.31% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | +3.42% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | +11.38% | Apr 2, 2025 |
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | +11.38% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +23.31% | Feb 6, 2025 |
| Citigroup | Citigroup | Hold Maintains $31 → $29 | Hold | Maintains | $31 → $29 | +15.35% | Feb 6, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $39 → $31 | Strong Buy | Maintains | $39 → $31 | +23.31% | Feb 4, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $40 → $35 | Strong Buy | Maintains | $40 → $35 | +39.22% | Jan 30, 2025 |
| Citigroup | Citigroup | Hold Maintains $34 → $31 | Hold | Maintains | $34 → $31 | +23.31% | Jan 23, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.