Harley-Davidson, Inc. (HOG)

Harley-Davidson Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Total Valuation

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep 1, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Market Capitalization	2,826	2,421	3,836	5,131	6,081	5,800
Market Cap Growth	-20.17%	-36.90%	-25.23%	-15.63%	4.86%	3.10%
Enterprise Value	3,816	6,406	10,438	11,301	12,398	11,912
Last Close Price	27.15	20.12	28.77	34.50	38.23	34.09

Price Ratios

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep 1, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
PE Ratio	15.28	7.15	8.43	7.26	8.20	8.92
Forward PE	20.19	14.38	8.47	8.50	8.84	10.06
PS Ratio	0.67	0.54	0.74	0.88	1.06	1.09
PB Ratio	0.91	0.77	1.22	1.58	2.09	2.27
P/TBV Ratio	0.93	0.79	1.24	1.61	2.15	2.34
P/FCF Ratio	-	5.83	4.42	9.37	15.33	6.78
P/OCF Ratio	-	4.26	3.61	6.80	11.09	5.94
PEG Ratio	6.96	0.39	41.33	2.04	0.96	0.22

EV Ratios

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep 1, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
EV/Sales Ratio	0.90	1.43	2.01	1.94	2.15	2.23
EV/EBITDA Ratio	8.93	10.32	16.34	11.15	11.20	11.92
EV/EBIT Ratio	15.23	14.29	21.83	13.22	12.99	14.28
EV/FCF Ratio	-	15.43	12.04	20.64	31.25	13.92

Financial Efficiency

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep 1, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Debt / Equity Ratio	0.74	0.97	2.23	2.21	2.39	2.72
Debt / EBITDA Ratio	5.09	4.72	10.53	6.92	6.14	6.77
Debt / FCF Ratio	-	7.35	8.10	13.14	17.53	8.11
Net Debt / Equity Ratio	0.32	0.54	1.86	1.86	2.03	2.28
Net Debt / EBITDA Ratio	2.32	2.75	9.22	5.96	5.33	5.81
Net Debt / FCF Ratio	-7.44	4.11	6.79	11.02	14.87	6.79
Asset Turnover	0.44	0.45	0.43	0.49	0.51	0.46
Inventory Turnover	5.03	3.71	3.59	3.53	4.09	5.25
Quick Ratio	1.59	1.72	1.08	1.16	0.98	1.05
Current Ratio	1.90	2.10	1.41	1.53	1.34	1.36
Return on Equity (ROE)	6.09%	10.42%	13.89%	22.57%	27.08%	30.40%
Return on Assets (ROA)	1.62%	2.81%	2.49%	4.52%	5.29%	4.52%
Return on Invested Capital (ROIC)	4.08%	4.60%	4.47%	7.55%	8.79%	7.15%
Return on Capital Employed (ROCE)	5.20%	8.30%	5.70%	9.80%	12.00%	10.80%

Yields

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep 1, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Earnings Yield	7.17%	13.99%	11.87%	13.77%	12.19%	11.21%
FCF Yield	-4.71%	17.15%	22.61%	10.67%	6.53%	14.75%
Dividend Yield	2.76%	3.58%	2.40%	1.91%	1.65%	1.76%
Payout Ratio	42.21%	25.50%	20.03%	13.63%	12.57%	14.22%
Buyback Yield / Dilution	9.96%	8.34%	8.83%	2.84%	3.63%	-0.70%
Total Shareholder Return	12.72%	11.92%	11.23%	4.76%	5.28%	1.06%

SEC Filings: 10-K · 10-Q

Data Source: S&P Global Market Intelligence Last updated: Jul 23, 2026

Financial data is provided by S&P Global Market Intelligence and updates within hours after each earnings release, which is every three months for this company.

Update frequency:

Quarterly

Last checked:

Sep 1, 2026

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