Harley-Davidson, Inc. (HOG)

Harley-Davidson Revenue

Harley-Davidson had revenue of $1.08B in the quarter ending September 30, 2026, a decrease of -19.25%. This brings the company's total for the last twelve months to $3.98B, down -14.64% year-over-year. In the year 2025, Harley-Davidson had annual revenue of $4.47B, down -13.76%. That makes Harley-Davidson the 3,097th largest company in the world by revenue and 882nd in the United States.

• Revenue (ttm): $3.98B
• Revenue Growth: -14.64%
• P/S Ratio: 0.82
• Revenue / Employee: $723,957
• Employees: 5,500
• Market Cap: 3.25B

Revenue Chart

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Revenue by Segment

By Segment

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• Motorcycles 2.66B 59.4%
• Interest Income 668.49M 14.9%
• Parts and Accessories 614.07M 13.7%
• Apparel 215.78M 4.8%
• Other HDFS 200.71M 4.5%
• Other HDMC 69.11M 1.5%
• LiveWire 25.67M 0.6%
• Licensing 21.67M 0.5%

By Geography

• United States 3.27B 73.0%
• EMEA 538.78M 12.0%
• Other Countries 260.25M 5.8%
• Canada 174.22M 3.9%
• Japan 112.38M 2.5%
• Australia and New Zealand 105.86M 2.4%
• Europe 8.06M 0.2%
• International 6.62M 0.1%

Fiscal year ended Dec 31, 2025 See the full Harley-Davidson breakdown

Revenue History

Fiscal Year End	Revenue	Change	Growth
Dec 31, 2025	4.47B	-713.63M	-13.76%
Dec 31, 2024	5.19B	-649.68M	-11.13%
Dec 31, 2023	5.84B	81.35M	1.41%
Dec 31, 2022	5.76B	418.82M	7.85%
Dec 31, 2021	5.34B	1.28B	31.62%
Dec 31, 2020	4.05B	-1.31B	-24.38%
Dec 31, 2019	5.36B	-355.09M	-6.21%
Dec 31, 2018	5.72B	69.65M	1.23%
Dec 31, 2017	5.65B	-349.23M	-5.82%
Dec 31, 2016	6.00B	1.06M	0.02%
Dec 31, 2015	6.00B	-233.11M	-3.74%
Dec 31, 2014	6.23B	328.64M	5.57%
Dec 31, 2013	5.90B	319.37M	5.72%
Dec 31, 2012	5.58B	268.79M	5.06%
Dec 31, 2011	5.31B	452.38M	9.31%
Dec 31, 2010	4.86B	77.43M	1.62%
Dec 31, 2009	4.78B	-1.17B	-19.70%
Dec 31, 2008	5.96B	-187.66M	-3.05%
Dec 31, 2007	6.14B	5.76B	1,496.05%
Dec 31, 2006	384.89M	53.27M	16.06%
Dec 31, 2005	331.62M	-	-

Data Sources: Fiscal.ai and S&P Global Market Intelligence Last updated: Oct 29, 2026

Revenue data is provided by Fiscal.ai and updates within minutes after each earnings release, which is every three months for this company. Revenue geography data is provided by S&P Global Market Intelligence.

Update frequency:

Quarterly

Last checked:

Nov 1, 2026

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