Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
24.48
+0.59 (2.47%)
At close: May 1, 2026, 4:00 PM EDT
24.13
-0.35 (-1.43%)
After-hours: May 1, 2026, 4:58 PM EDT
Harley-Davidson Revenue
In the year 2025, Harley-Davidson had annual revenue of $4.47B, down -13.76%. Harley-Davidson had revenue of $496.16M in the quarter ending December 31, 2025, a decrease of -27.84%.
Revenue (ttm)
$4.47B
Revenue Growth
-13.76%
P/S Ratio
0.61
Revenue / Employee
$813,305
Employees
5,500
Market Cap
2.74B
Revenue Chart
Revenue History
| Fiscal Year End | Revenue | Change | Growth |
|---|---|---|---|
| Dec 31, 2025 | 4.47B | -713.62M | -13.76% |
| Dec 31, 2024 | 5.19B | -649.68M | -11.13% |
| Dec 31, 2023 | 5.84B | 81.35M | 1.41% |
| Dec 31, 2022 | 5.76B | 418.82M | 7.85% |
| Dec 31, 2021 | 5.34B | 1.28B | 31.62% |
| Dec 31, 2020 | 4.05B | -1.31B | -24.38% |
| Dec 31, 2019 | 5.36B | -355.09M | -6.21% |
| Dec 31, 2018 | 5.72B | 69.66M | 1.23% |
| Dec 31, 2017 | 5.65B | -349.24M | -5.82% |
| Dec 31, 2016 | 6.00B | 1.06M | 0.02% |
| Dec 31, 2015 | 6.00B | -233.11M | -3.74% |
| Dec 31, 2014 | 6.23B | 328.64M | 5.57% |
| Dec 31, 2013 | 5.90B | 319.36M | 5.72% |
| Dec 31, 2012 | 5.58B | 268.80M | 5.06% |
| Dec 31, 2011 | 5.31B | 452.37M | 9.31% |
| Dec 31, 2010 | 4.86B | 77.43M | 1.62% |
| Dec 31, 2009 | 4.78B | -1.17B | -19.70% |
| Dec 31, 2008 | 5.96B | -187.66M | -3.05% |
| Dec 31, 2007 | 6.14B | 5.76B | 1,496.05% |
| Dec 31, 2006 | 384.89M | 53.27M | 16.06% |
| Dec 31, 2005 | 331.62M | - | - |
Revenue Definition
Revenue, also called sales, is the amount of money a company receives from its business activities, such as sales of products or services. Revenue does not take any expenses into account and is therefore different from profits.
Full DefinitionRelated Stocks
| Company Name | Revenue |
|---|---|
| THOR Industries | 9.93B |
| Polaris | 7.35B |
| BRP Inc. | 6.22B |
| Brunswick | 5.52B |
| LCI Industries | 4.12B |
| Patrick Industries | 3.94B |
| Winnebago Industries | 2.91B |
| Malibu Boats | 819.06M |
HOG News
- 14 hours ago - Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says - Reuters
- 7 days ago - Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue - Fox Business
- 9 days ago - Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection - PRNewsWire
- 10 days ago - Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026 - PRNewsWire
- 17 days ago - Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 - PRNewsWire
- 18 days ago - Top 2 Consumer Stocks That May Fall Off A Cliff In Q2 - Benzinga
- 22 days ago - HARLEY-DAVIDSON LAUNCHES RIDE - PRNewsWire
- 5 weeks ago - Ignore the Noise, Buy These 5 Value Stocks - Benzinga