MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.98
-0.14 (-1.38%)
Mar 9, 2026, 4:00 PM EDT - Market closed

MediaAlpha Income Statement

Millions USD. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
1,114864.7388.15459.07645.27
Revenue Growth (YoY)
28.78%122.78%-15.45%-28.86%10.34%
Cost of Revenue
946.06721.13321.44389.01543.75
Gross Profit
167.54143.5766.7170.06101.52
Selling, General & Admin
110.6181.0888.1884.3784.18
Research & Development
21.419.7618.4621.0815.2
Other Operating Expenses
13.42----
Total Operating Expenses
145.42100.85106.64105.4599.38
Operating Income
22.1242.73-39.92-35.392.15
Interest Expense
----9.25-7.83
Other Non-Operating Income (Expense)
-121.94-4.87-1.7875.09-3.84
Total Non-Operating Income (Expense)
-121.94-4.87-1.7865.85-11.67
Pretax Income
-111.0623.5-57.0230.46-9.52
Provision for Income Taxes
-137.821.38-0.46102.91-1.05
Net Income
25.6216.63-40.42-57.67-5.28
Minority Interest in Earnings
1.145.49-16.14-14.78-3.2
Net Income to Common
25.6216.63-40.42-57.67-5.28
Net Income Growth
54.09%----
Shares Outstanding (Basic)
5653464261
Shares Outstanding (Diluted)
6753464261
Shares Change (YoY)
25.91%16.39%8.27%-31.29%96.42%
EPS (Basic)
0.460.31-0.89-1.37-0.14
EPS (Diluted)
0.390.31-0.89-1.37-0.19
EPS Growth
25.81%----
Free Cash Flow
65.2645.6220.1628.1827.97
Free Cash Flow Growth
43.05%126.30%-28.46%0.73%-45.28%
Free Cash Flow Per Share
0.980.860.44-0.46
Gross Margin
15.05%16.60%17.19%15.26%15.73%
Operating Margin
1.99%4.94%-10.29%-7.71%0.33%
Profit Margin
2.40%2.56%-14.57%-15.78%-1.31%
FCF Margin
5.86%5.28%5.19%6.14%4.33%
EBITDA
25.3749.41-32.65-29.245.5
EBITDA Margin
2.28%5.71%-8.41%-6.37%0.85%
EBIT
22.1242.73-39.92-35.392.15
EBIT Margin
1.99%4.94%-10.29%-7.71%0.33%
Effective Tax Rate
124.10%5.89%0.81%337.85%11.00%
Updated Dec 31, 2025. Data Source: Fiscal.ai. Standard template. Financial Sources.
SEC Filings: 10-K · 10-Q