MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
12.38
-1.16 (-8.57%)
Jul 31, 2026, 4:00 PM EDT - Market closed
MediaAlpha Cash Flow Statement
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Operating Activities
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Jun '26 Jun 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Net Income | 107.46 | 26.76 | 22.12 | -56.56 | -72.45 | -8.48 |
Depreciation & Amortization | 2.27 | 3.25 | 6.68 | 7.27 | 6.15 | 3.35 |
Stock-Based Compensation | 30.93 | 30.33 | 34.08 | 53.32 | 58.47 | 45.71 |
Other Adjustments | 5.41 | 0.03 | 9.06 | 2.91 | 22.13 | 3.75 |
Change in Receivables | -38.92 | 20.09 | -89.66 | 6.22 | 17.34 | 20.06 |
Changes in Accounts Payable | 37.57 | -14.47 | 49.28 | 2.29 | -7.8 | -36.48 |
Changes in Accrued Expenses | -45.83 | 4.19 | 14.04 | 2 | -0.49 | 2.9 |
Changes in Other Operating Activities | -4.02 | -4.59 | 0.26 | 2.79 | 4.92 | -2.2 |
Operating Cash Flow | 57.21 | 65.6 | 45.87 | 20.23 | 28.27 | 28.62 |
Operating Cash Flow Growth | -20.56% | 43.00% | 126.74% | -28.45% | -1.21% | -44.33% |
Investing Activities
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Jun '26 Jun 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Capital Expenditures | -0.92 | -0.34 | -0.25 | -0.07 | -0.1 | -0.65 |
Purchases of Intangible Assets | - | - | -0.4 | - | - | - |
Cash Acquisitions | - | - | - | - | -49.68 | - |
Investing Cash Flow | -0.92 | -0.34 | -0.65 | -0.07 | -49.78 | -0.65 |
Financing Activities
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Jun '26 Jun 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Short-Term Debt Issued | - | - | - | - | 25 | - |
Short-Term Debt Repaid | -5 | - | - | - | -20 | - |
Net Short-Term Debt Issued (Repaid) | -5 | - | - | - | 5 | - |
Long-Term Debt Issued | 150 | - | - | - | - | 190 |
Long-Term Debt Repaid | -158.63 | -12.55 | -9.5 | -9.5 | -9.5 | -186.38 |
Net Long-Term Debt Issued (Repaid) | -8.63 | -12.55 | -9.5 | -9.5 | -9.5 | 3.63 |
Repurchase of Common Stock | -88.14 | -47.27 | - | - | -5.01 | - |
Net Common Stock Issued (Repurchased) | -88.14 | -47.27 | - | - | -5.01 | - |
Other Financing Activities | -19.15 | -4.6 | -6.68 | -8.21 | -5.01 | -4.59 |
Financing Cash Flow | -117.92 | -61.65 | -19.22 | -17.43 | -14.52 | -0.96 |
Net Cash Flow
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Jun '26 Jun 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Net Cash Flow | -59.33 | 3.61 | 26 | 2.73 | -36.02 | 27.01 |
Free Cash Flow
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Jun '26 Jun 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Free Cash Flow | 56.28 | 65.26 | 45.62 | 20.16 | 28.18 | 27.97 |
Free Cash Flow Growth | -21.49% | 43.05% | 126.30% | -28.46% | 0.73% | -45.28% |
FCF Margin | 4.60% | 5.86% | 5.28% | 5.19% | 6.14% | 4.33% |
Free Cash Flow Per Share | 0.86 | 0.98 | 0.86 | 0.44 | 0.67 | 0.46 |
Levered Free Cash Flow | 72.65 | 1.13 | 77.14 | -35.65 | -59.48 | -34.72 |
Unlevered Free Cash Flow | -848.81 | -17.28 | 110.22 | -25.33 | 86.86 | -31.16 |