MediaAlpha, Inc. (MAX)

NYSE: MAX · Real-Time Price · USD

11.65

-0.09 (-0.77%)

At close: Sep 11, 2026, 4:00 PM EDT

11.82

+0.17 (1.46%)

After-hours: Sep 11, 2026, 7:30 PM EDT

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Total Valuation

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Market Capitalization	714	736	622	524	429	608
Market Cap Growth	-2.83%	18.41%	18.76%	22.10%	-29.49%	-53.05%
Enterprise Value	867	817	703	602	524	707
Last Close Price	11.65	12.95	11.29	11.15	9.95	15.44

Price Ratios

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
PE Ratio	8.12	28.74	37.40	-	-	-
Forward PE	10.54	15.55	16.32	144.79	128.06	60.93
PS Ratio	0.58	0.66	0.72	1.35	0.93	0.94
PB Ratio	21.73	-25.23	-13.45	-5.55	-4.98	-9.88
P/FCF Ratio	12.68	11.29	13.63	25.98	15.22	21.75
P/OCF Ratio	12.48	11.23	13.56	25.89	15.17	21.26

EV Ratios

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
EV/Sales Ratio	0.71	0.73	0.81	1.55	1.14	1.10
EV/EBITDA Ratio	9.95	10.07	11.62	-	-	128.51
EV/EBIT Ratio	10.22	10.49	13.06	-	-	329.01
EV/FCF Ratio	15.40	12.52	15.41	29.84	18.61	25.28

Financial Efficiency

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Debt / Equity Ratio	-35.71	-5.30	-3.56	-1.87	-2.16	-3.10
Debt / EBITDA Ratio	2.00	1.88	2.67	-	-	29.14
Debt / FCF Ratio	3.14	2.37	3.61	8.77	6.61	6.82
Net Debt / Equity Ratio	-30.91	-3.70	-2.62	-1.69	-1.99	-2.28
Net Debt / EBITDA Ratio	1.76	1.33	2.01	-4.89	-5.87	25.49
Net Debt / FCF Ratio	2.72	1.65	2.66	7.92	6.10	5.01
Asset Turnover	4.02	3.45	4.15	2.40	2.00	2.58
Quick Ratio	1.24	1.15	1.40	0.89	0.97	1.50
Current Ratio	1.29	1.18	1.43	0.94	1.05	1.63
Return on Assets (ROA)	17.41%	15.07%	16.16%	-15.40%	-9.62%	0.54%
Return on Invested Capital (ROIC)	35.25%	42.61%	49.73%	-47.70%	56.35%	1.39%
Return on Capital Employed (ROCE)	37.40%	33.00%	41.60%	-53.80%	-38.00%	1.00%

Yields

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Earnings Yield	13.62%	3.48%	2.67%	-7.72%	-13.44%	-0.87%
FCF Yield	7.89%	8.86%	7.33%	3.85%	6.57%	4.60%
Buyback Yield / Dilution	-26.84%	-25.91%	-16.39%	-8.65%	31.52%	-90.63%

SEC Filings: 10-K · 10-Q