MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
11.90
-0.51 (-4.11%)
Oct 23, 2026, 4:00 PM EDT - Market closed
MediaAlpha Ratios and Metrics
Market cap in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Total Valuation
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Oct '26 Oct 23, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
| 729 | 736 | 622 | 524 | 429 | 608 | |
Market Cap Growth | 16.10% | 18.41% | 18.76% | 22.10% | -29.49% | -53.05% |
Enterprise Value | 882 | 817 | 703 | 602 | 524 | 707 |
Last Close Price | 11.90 | 12.95 | 11.29 | 11.15 | 9.95 | 15.44 |
Price Ratios
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Oct '26 Oct 23, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
PE Ratio | 8.29 | 28.74 | 37.40 | - | - | - |
Forward PE | 10.74 | 15.55 | 16.32 | 144.79 | 128.06 | 60.93 |
PS Ratio | 0.60 | 0.66 | 0.72 | 1.35 | 0.93 | 0.94 |
PB Ratio | 22.19 | -25.23 | -13.45 | -5.55 | -4.98 | -9.88 |
P/FCF Ratio | 12.95 | 11.29 | 13.63 | 25.98 | 15.22 | 21.75 |
P/OCF Ratio | 12.74 | 11.23 | 13.56 | 25.89 | 15.17 | 21.26 |
EV Ratios
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Oct '26 Oct 23, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
EV/Sales Ratio | 0.72 | 0.73 | 0.81 | 1.55 | 1.14 | 1.10 |
EV/EBITDA Ratio | 10.13 | 10.07 | 11.62 | - | - | 128.51 |
EV/EBIT Ratio | 10.40 | 10.49 | 13.06 | - | - | 329.01 |
EV/FCF Ratio | 15.67 | 12.52 | 15.41 | 29.84 | 18.61 | 25.28 |
Financial Efficiency
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Oct '26 Oct 23, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Debt / Equity Ratio | -35.71 | -5.30 | -3.56 | -1.87 | -2.16 | -3.10 |
Debt / EBITDA Ratio | 2.00 | 1.88 | 2.67 | - | - | 29.14 |
Debt / FCF Ratio | 3.14 | 2.37 | 3.61 | 8.77 | 6.61 | 6.82 |
Net Debt / Equity Ratio | -30.91 | -3.70 | -2.62 | -1.69 | -1.99 | -2.28 |
Net Debt / EBITDA Ratio | 1.76 | 1.33 | 2.01 | -4.89 | -5.87 | 25.49 |
Net Debt / FCF Ratio | 2.72 | 1.65 | 2.66 | 7.92 | 6.10 | 5.01 |
Asset Turnover | 4.02 | 3.45 | 4.15 | 2.40 | 2.00 | 2.58 |
Quick Ratio | 1.24 | 1.15 | 1.40 | 0.89 | 0.97 | 1.50 |
Current Ratio | 1.29 | 1.18 | 1.43 | 0.94 | 1.05 | 1.63 |
Return on Assets (ROA) | 17.41% | 15.07% | 16.16% | -15.40% | -9.62% | 0.54% |
Return on Invested Capital (ROIC) | 35.25% | 42.61% | 49.73% | -47.70% | 56.35% | 1.39% |
Return on Capital Employed (ROCE) | 37.40% | 33.00% | 41.60% | -53.80% | -38.00% | 1.00% |
Yields
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Oct '26 Oct 23, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Earnings Yield | 12.06% | 3.48% | 2.67% | -7.72% | -13.44% | -0.87% |
FCF Yield | 7.72% | 8.86% | 7.33% | 3.85% | 6.57% | 4.60% |
Buyback Yield / Dilution | -26.84% | -25.91% | -16.39% | -8.65% | 31.52% | -90.63% |