MediaAlpha, Inc. (MAX)

MediaAlpha Cash Flow Statement

Financials in millions USD. Fiscal year is January - December.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jun 30, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Net Income	-6.57	16.63	-40.42	-57.67	-5.28	14.8
Depreciation & Amortization	5.42	6.68	7.27	6.15	3.35	3.49
Other Amortization	0.73	0.76	0.79	0.83	1.18	1.23
Loss (Gain) From Sale of Investments	-	-	1.41	8.59	-	-
Stock-Based Compensation	31.36	34.08	53.32	58.47	45.71	24.75
Provision & Write-off of Bad Debts	0.16	0.5	0.01	0.14	0.14	0.53
Other Operating Activities	8.84	13.3	-15.43	-2.21	-0.78	-2.37
Change in Accounts Receivable	-12.24	-89.66	6.22	17.34	20.06	-40.81
Change in Accounts Payable	-14.77	49.28	2.29	-7.8	-36.48	57.79
Change in Other Net Operating Assets	45.65	14.3	4.78	4.43	0.7	-7.99
Operating Cash Flow	72.01	45.87	20.23	28.27	28.62	51.41
Operating Cash Flow Growth	164.96%	126.74%	-28.45%	-1.21%	-44.33%	132.17%
Capital Expenditures	-0.32	-0.25	-0.07	-0.1	-0.65	-0.3
Cash Acquisitions	-	-	-	-49.68	-	-
Sale (Purchase) of Intangibles	-0.4	-0.4	-	-	-	-
Investment in Securities	-	-	-	-	-	-10
Investing Cash Flow	-0.72	-0.65	-0.07	-49.78	-0.65	-10.3
Long-Term Debt Issued	-	-	-	25	190	217.5
Long-Term Debt Repaid	-	-12.55	-9.5	-29.5	-186.38	-131.15
Net Debt Issued (Repaid)	-9.5	-12.55	-9.5	-4.5	3.63	86.35
Issuance of Common Stock	0.85	0.85	1.46	1.36	-	124.18
Repurchase of Common Stock	-4.56	-6.31	-3.72	-9.03	-3.38	-90.01
Common Dividends Paid	-	-	-	-	-0.23	-
Dividends Paid	-	-	-	-	-0.23	-131.42
Other Financing Activities	-1.36	-1.22	-5.67	-2.35	-0.98	-16.69
Financing Cash Flow	-14.56	-19.22	-17.43	-14.52	-0.96	-27.59
Net Cash Flow	56.72	26	2.73	-36.02	27.01	13.53
Free Cash Flow	71.69	45.62	20.16	28.18	27.97	51.11
Free Cash Flow Growth	165.63%	126.30%	-28.46%	0.73%	-45.28%	132.37%
Free Cash Flow Margin	6.66%	5.28%	5.19%	6.14%	4.33%	8.74%
Free Cash Flow Per Share	1.29	0.86	0.44	0.67	0.46	1.59
Cash Interest Paid	12.26	13.94	13.77	7.07	5.6	6.04
Cash Income Tax Paid	1.05	0.23	-0.26	-2.38	0.31	-
Levered Free Cash Flow	102.53	32.34	37.68	50.74	31.02	50.84
Unlevered Free Cash Flow	109.66	40.55	46.45	55.68	34.73	54.57
Change in Working Capital	18.64	-26.07	13.29	13.97	-15.72	8.99

Updated Jun 30, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q