MediaAlpha, Inc. (MAX)

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Aug 22, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	707	622	524	429	608	1,296
Market Cap Growth	-9.90%	18.76%	22.10%	-29.49%	-53.05%	-
Enterprise Value	779	703	602	524	707	1,489
Last Close Price	10.40	11.29	11.15	9.95	15.44	39.07
PE Ratio	-	37.40	-	-	-	-
Forward PE	16.15	16.32	-	128.06	60.93	184.12
PS Ratio	0.54	0.72	1.35	0.93	0.94	2.22
PB Ratio	-	-13.45	-5.55	-4.98	-9.88	-12.33
P/FCF Ratio	9.86	13.63	25.98	15.22	21.75	25.35
P/OCF Ratio	9.81	13.56	25.89	15.17	21.26	25.21
EV/Sales Ratio	0.72	0.81	1.55	1.14	1.10	2.55
EV/EBITDA Ratio	9.25	11.62	-	-	128.51	64.68
EV/EBIT Ratio	9.89	13.06	-	-	329.01	76.24
EV/FCF Ratio	10.87	15.41	29.84	18.61	25.28	29.14
Debt / Equity Ratio	-2.77	-3.56	-1.87	-2.16	-3.10	-1.74
Debt / EBITDA Ratio	1.85	2.67	-	-	29.14	7.93
Debt / FCF Ratio	2.20	3.61	8.77	6.61	6.82	3.57
Asset Turnover	4.81	4.15	2.40	2.00	2.58	3.70
Quick Ratio	1.26	1.40	0.89	0.97	1.50	1.12
Current Ratio	1.29	1.43	0.94	1.05	1.63	1.19
Return on Assets (ROA)	22.00%	16.16%	-13.74%	-9.62%	0.54%	7.73%
Return on Capital (ROIC)	51.85%	33.51%	-24.38%	-19.28%	1.30%	39.71%
Return on Capital Employed (ROCE)	78.20%	41.60%	-	-	1.00%	19.00%
Earnings Yield	-0.93%	2.67%	-7.72%	-13.44%	-0.87%	1.14%
FCF Yield	10.14%	7.33%	3.85%	6.57%	4.60%	3.94%
Payout Ratio	-	-	-	-	-	887.95%
Buyback Yield / Dilution	-13.73%	-16.39%	-8.65%	31.52%	-90.63%	-3061.47%

Updated Apr 30, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q