MediaAlpha, Inc. (MAX)

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019
Period Ending	Feb 5, 2025	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019
Market Capitalization	799	524	429	608	1,296	-
Market Cap Growth	159.57%	22.10%	-29.49%	-53.05%	-	-
Enterprise Value	932	602	524	707	1,489	-
Last Close Price	11.99	11.15	9.95	15.44	39.07	-
Forward PE	17.33	-	128.06	60.93	184.12	-
PS Ratio	0.90	1.35	0.93	0.94	2.22	-
PB Ratio	-16.62	-5.55	-4.98	-9.88	-12.33	-
P/FCF Ratio	21.95	25.98	15.22	21.75	25.35	-
P/OCF Ratio	21.82	25.89	15.17	21.26	25.21	-
EV/Sales Ratio	1.37	1.55	1.14	1.10	2.55	-
EV/EBITDA Ratio	25.85	-	-	128.51	64.68	-
EV/EBIT Ratio	31.88	-	-	329.01	76.24	-
EV/FCF Ratio	25.58	29.84	18.61	25.28	29.14	-
Debt / Equity Ratio	-2.76	-1.87	-2.16	-3.10	-1.74	-0.86
Debt / EBITDA Ratio	4.43	-	-	29.14	7.93	3.20
Debt / FCF Ratio	4.52	8.77	6.61	6.82	3.57	4.43
Asset Turnover	3.69	2.40	2.00	2.58	3.70	4.23
Quick Ratio	1.20	0.89	0.97	1.50	1.12	1.38
Current Ratio	1.22	0.94	1.05	1.63	1.19	1.41
Return on Assets (ROA)	9.90%	-13.74%	-11.35%	0.54%	7.73%	16.11%
Return on Capital (ROIC)	20.09%	-24.38%	-22.75%	1.30%	39.71%	80.30%
Return on Capital Employed (ROCE)	28.24%	-	-	1.05%	18.99%	43.21%
Earnings Yield	1.20%	-7.72%	-13.44%	-0.87%	1.14%	-
FCF Yield	4.56%	3.85%	6.57%	4.60%	3.94%	-
Payout Ratio	0.00%	-	-	-	887.95%	536.70%
Buyback Yield / Dilution	-37.57%	-8.65%	31.53%	-90.63%	-3061.47%	-
Total Shareholder Return	-37.57%	-8.65%	31.53%	-90.63%	-3061.47%	-

Source: S&P Capital IQ. Standard template. Financial Sources.