MediaAlpha, Inc. (MAX)

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar 9, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Market Cap	644	728	626	528	434	633
Market Cap Growth	2.40%	16.26%	18.56%	21.58%	-31.34%	-51.48%
Enterprise Value	751.58	779.26	687.82	589.11	523.99	702.85
Last Close Price	9.98	12.95	11.29	11.15	9.95	15.44
PE Ratio	25.59	33.21	36.42	-12.53	-7.26	-81.26
Forward PE	9.27	15.55	16.32	-	128.06	60.93
PS Ratio	0.58	0.65	0.72	1.36	0.95	0.98
PB Ratio	134.84	174.97	263.29	-51.30	-27.16	-145.86
P/TBV Ratio	160.22	207.90	251.83	-49.36	-	-218.07
P/FCF Ratio	9.86	11.15	13.72	26.20	15.41	22.62
P/OCF Ratio	9.81	11.10	13.65	26.10	15.36	22.10
EV/Sales Ratio	0.67	0.70	0.80	1.52	1.14	1.09
EV/EBITDA Ratio	9.26	30.71	13.92	-18.04	-17.92	127.74
EV/EBIT Ratio	9.65	35.23	16.10	-14.76	-14.81	327.06
EV/FCF Ratio	11.52	11.94	15.08	29.22	18.60	25.13
Debt / Equity Ratio	-4.51	-4.51	-3.32	-1.72	-2.02	-2.89
Debt / EBITDA Ratio	6.05	6.05	3.29	-5.34	-6.26	33.95
Debt / FCF Ratio	2.35	2.35	3.56	8.65	6.50	6.68
Net Debt / Equity Ratio	25.61	25.61	50.12	-15.25	-10.54	-31.41
Net Debt / EBITDA Ratio	4.20	4.20	2.41	-4.81	-5.76	24.76
Net Debt / FCF Ratio	1.63	1.63	2.61	7.79	5.98	4.87
Asset Turnover	3.45	3.45	4.15	2.40	2.00	2.58
Quick Ratio	1.15	1.15	1.40	0.89	0.97	1.50
Current Ratio	1.18	1.18	1.43	0.94	1.05	1.63
Return on Equity (ROE)	-70.96%	-70.96%	-31.45%	62.66%	98.13%	10.17%
Return on Assets (ROA)	-1.65%	-1.65%	19.31%	-24.44%	36.61%	0.76%
Return on Invested Capital (ROIC)	-3.48%	-3.48%	49.08%	-50.70%	67.03%	1.57%
Return on Capital Employed (ROCE)	12.10%	12.10%	41.95%	-47.70%	-23.69%	1.39%
Earnings Yield	3.98%	3.01%	2.75%	-7.98%	-13.77%	-1.23%
FCF Yield	10.14%	8.97%	7.29%	3.82%	6.49%	4.42%
Buyback Yield / Dilution	6.49%	6.49%	0.00%	0.00%	1.15%	0.00%

Updated Dec 31, 2025. Data Source: Fiscal.ai. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q