MediaAlpha, Inc. (MAX)

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Apr 17, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	525	622	524	429	608	1,296
Market Cap Growth	18.76%	18.76%	22.10%	-29.49%	-53.05%	-
Enterprise Value	646	703	602	524	707	1,489
Last Close Price	7.77	11.29	11.15	9.95	15.44	39.07
PE Ratio	25.10	37.40	-	-	-	-
Forward PE	11.91	16.32	-	128.06	60.93	184.12
PS Ratio	0.48	0.72	1.35	0.93	0.94	2.22
PB Ratio	181.20	-13.45	-5.55	-4.98	-9.88	-12.33
P/FCF Ratio	11.49	13.63	25.98	15.22	21.75	25.35
P/OCF Ratio	11.43	13.56	25.89	15.17	21.26	25.21
EV/Sales Ratio	0.75	0.81	1.55	1.14	1.10	2.55
EV/EBITDA Ratio	10.67	11.62	-	-	128.51	64.68
EV/EBIT Ratio	11.99	13.06	-	-	329.01	76.24
EV/FCF Ratio	14.15	15.41	29.84	18.61	25.28	29.14
Debt / Equity Ratio	-3.56	-3.56	-1.87	-2.16	-3.10	-1.74
Debt / EBITDA Ratio	2.67	2.67	-	-	29.14	7.93
Debt / FCF Ratio	3.61	3.61	8.77	6.61	6.82	3.57
Asset Turnover	4.15	4.15	2.40	2.00	2.58	3.70
Quick Ratio	1.40	1.40	0.89	0.97	1.50	1.12
Current Ratio	1.43	1.43	0.94	1.05	1.63	1.19
Return on Assets (ROA)	16.16%	16.16%	-13.74%	-9.62%	0.54%	7.73%
Return on Capital (ROIC)	33.51%	33.51%	-24.38%	-19.28%	1.30%	39.71%
Return on Capital Employed (ROCE)	41.60%	41.60%	-	-	1.00%	19.00%
Earnings Yield	317.20%	2.67%	-7.72%	-13.44%	-0.87%	1.14%
FCF Yield	870.18%	7.33%	3.85%	6.57%	4.60%	3.94%
Payout Ratio	-	-	-	-	-	887.95%
Buyback Yield / Dilution	-1639.10%	-16.39%	-8.65%	31.52%	-90.63%	-3061.47%

Updated Feb 24, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q