MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Market Cap	593	728	626	528	434	633
Market Cap Growth	19.81%	16.26%	18.56%	21.58%	-31.34%	-51.48%
Enterprise Value	705.05	779.26	687.82	589.11	523.99	702.85
Last Close Price	9.35	12.95	11.29	11.15	9.95	15.44
PE Ratio	23.26	33.21	36.42	-12.53	-7.26	-81.26
Forward PE	8.28	15.55	16.32	-	128.06	60.93
PS Ratio	0.54	0.65	0.72	1.36	0.95	0.98
PB Ratio	122.55	174.97	263.29	-51.30	-27.16	-145.86
P/TBV Ratio	150.11	207.90	251.83	-49.36	-	-218.07
P/FCF Ratio	9.15	11.15	13.72	26.20	15.41	22.62
P/OCF Ratio	9.10	11.10	13.65	26.10	15.36	22.10
EV/Sales Ratio	0.63	0.70	0.80	1.52	1.14	1.09
EV/EBITDA Ratio	8.69	30.71	13.92	-18.04	-17.92	127.74
EV/EBIT Ratio	9.05	35.23	16.10	-14.76	-14.81	327.06
EV/FCF Ratio	10.80	11.94	15.08	29.22	18.60	25.13
Debt / Equity Ratio	-4.51	-4.51	-3.32	-1.72	-2.02	-2.89
Debt / EBITDA Ratio	6.05	6.05	3.29	-5.34	-6.26	33.95
Debt / FCF Ratio	2.35	2.35	3.56	8.65	6.50	6.68
Net Debt / Equity Ratio	25.61	25.61	50.12	-15.25	-10.54	-31.41
Net Debt / EBITDA Ratio	4.20	4.20	2.41	-4.81	-5.76	24.76
Net Debt / FCF Ratio	1.63	1.63	2.61	7.79	5.98	4.87
Asset Turnover	3.45	3.45	4.15	2.40	2.00	2.58
Quick Ratio	1.15	1.15	1.40	0.89	0.97	1.50
Current Ratio	1.18	1.18	1.43	0.94	1.05	1.63
Return on Equity (ROE)	-70.96%	-70.96%	-31.45%	62.66%	98.13%	10.17%
Return on Assets (ROA)	-1.65%	-1.65%	19.31%	-24.44%	36.61%	0.76%
Return on Invested Capital (ROIC)	-3.48%	-3.48%	49.08%	-50.70%	67.03%	1.57%
Return on Capital Employed (ROCE)	12.10%	12.10%	41.95%	-47.70%	-23.69%	1.39%
Earnings Yield	4.29%	3.01%	2.75%	-7.98%	-13.77%	-1.23%
FCF Yield	10.93%	8.97%	7.29%	3.82%	6.49%	4.42%
Buyback Yield / Dilution	-25.91%	-25.91%	-16.39%	-	-	-
Total Shareholder Return	-25.91%	-25.91%	-16.39%	-	-	-

Updated Dec 31, 2025. Data Source: Fiscal.ai. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q