MediaAlpha, Inc. (MAX)

MediaAlpha Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Dec 18, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	844	622	524	429	608	1,296
Market Cap Growth	20.63%	18.76%	22.10%	-29.49%	-53.05%	-
Enterprise Value	945	703	602	524	707	1,489
Last Close Price	12.71	11.29	11.15	9.95	15.44	39.07
PE Ratio	-	37.40	-	-	-	-
Forward PE	15.26	16.32	-	128.06	60.93	184.12
PS Ratio	0.63	0.72	1.35	0.93	0.94	2.22
PB Ratio	-	-13.45	-5.55	-4.98	-9.88	-12.33
P/FCF Ratio	9.50	13.63	25.98	15.22	21.75	25.35
P/OCF Ratio	9.46	13.56	25.89	15.17	21.26	25.21
EV/Sales Ratio	0.84	0.81	1.55	1.14	1.10	2.55
EV/EBITDA Ratio	10.85	11.62	-	-	128.51	64.68
EV/EBIT Ratio	11.42	13.06	-	-	329.01	76.24
EV/FCF Ratio	10.84	15.41	29.84	18.61	25.28	29.14
Debt / Equity Ratio	-2.37	-3.56	-1.87	-2.16	-3.10	-1.74
Debt / EBITDA Ratio	1.77	2.67	-	-	29.14	7.93
Debt / FCF Ratio	1.79	3.61	8.77	6.61	6.82	3.57
Asset Turnover	4.47	4.15	2.40	2.00	2.58	3.70
Quick Ratio	0.89	1.40	0.89	0.97	1.50	1.12
Current Ratio	1.09	1.43	0.94	1.05	1.63	1.19
Return on Assets (ROA)	20.59%	16.16%	-13.74%	-9.62%	0.54%	7.73%
Return on Capital (ROIC)	53.06%	33.51%	-24.38%	-19.28%	1.30%	39.71%
Return on Capital Employed (ROCE)	108.10%	41.60%	-48.00%	-38.00%	1.00%	19.00%
Earnings Yield	-0.14%	2.67%	-7.72%	-13.44%	-0.87%	1.14%
FCF Yield	10.53%	7.33%	3.85%	6.57%	4.60%	3.94%
Payout Ratio	-	-	-	-	-	887.95%
Buyback Yield / Dilution	8.80%	-16.39%	-8.65%	31.52%	-90.63%	-3061.47%

Updated Sep 30, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q