Purple Innovation, Inc. (PRPL)

NASDAQ: PRPL · Real-Time Price · USD

0.5011

-0.0133 (-2.59%)

At close: May 8, 2026, 4:00 PM EDT

0.5025

+0.0014 (0.28%)

After-hours: May 8, 2026, 7:39 PM EDT

Purple Innovation Stock Forecast

Stock Price Forecast

The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 0.65, which predicts a 29.71% increase from the current stock price of 0.5.

Price Target: $0.65 (+29.71%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	$0.65	$0.65	$0.65	$0.65
Change	+29.71%	+29.71%	+29.71%	+29.71%

Analyst Ratings

The average analyst rating for Purple Innovation stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	Nov '25	Dec '25	Jan '26	Feb '26	Mar '26	Apr '26
Strong Buy	0	0	0	0	0	0
Buy	0	0	0	0	0	0
Hold	2	2	2	2	2	2
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	2	2	2	2	2	2

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Dan Silverstein UBS	UBS	Hold Maintains $0.85 → $0.65	Hold	Maintains	$0.85 → $0.65	+29.71%	Apr 29, 2026
Bradley B. Thomas Keybanc	Keybanc	Buy → Hold Downgrades n/a	Buy → Hold	Downgrades	n/a	n/a	Apr 29, 2026
Dan Silverstein UBS	UBS	Hold Maintains $1 → $0.85	Hold	Maintains	$1 → $0.85	+69.63%	Apr 1, 2026
Seth Basham Wedbush	Wedbush	Hold Reiterates $1	Hold	Reiterates	$1	+99.56%	Mar 26, 2025
Seth Basham Wedbush	Wedbush	Buy → Hold Downgrades $1.75 → $1.1	Buy → Hold	Downgrades	$1.75 → $1.1	+119.52%	Sep 4, 2024

More Analyst Ratings

Financial Forecast

Revenue This Year

488.71M

from 468.73M

4.26%

from 468.73M

Revenue Next Year

517.90M

from 488.71M

5.97%

from 488.71M

EPS This Year

-0.27

from -0.48

EPS Next Year

-0.21

from -0.27

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	725.00M	573.20M	510.54M	487.88M	468.73M	488.71M	517.90M
Revenue Growth	11.80%	-20.94%	-10.93%	-4.44%	-3.93%	4.26%	5.97%
EPS	-0.31	-1.13	-1.17	-0.91	-0.48	-0.27	-0.21
EPS Growth	-	-	-	-	-	-	-
Forward PE	-	-	-	-	-	-	-
No. Analysts	-	-	-	-	-	6	6

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2026	2027
High	524.7M	556.7M
Avg	488.7M	517.9M
Low	456.1M	478.9M

Revenue Growth

Revenue Growth	2026	2027
High	11.9%	13.9%
Avg	4.3%	6.0%
Low	-2.7%	-2.0%

EPS Forecast

EPS	2026	2027
High	-0.21	-0.12
Avg	-0.27	-0.21
Low	-0.32	-0.32

EPS Growth

EPS Growth	2026	2027
High	-	-
Avg	-	-
Low	-	-

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.