Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.8620
-0.0686 (-7.37%)
At close: Jul 24, 2025, 4:00 PM
0.8948
+0.0328 (3.81%)
After-hours: Jul 24, 2025, 7:58 PM EDT
Purple Innovation Stock Forecast
Stock Price Forecast
The 2 analysts that cover Purple Innovation stock have a consensus rating of "Hold" and an average price target of $1.25, which forecasts a 45.01% increase in the stock price over the next year. The lowest target is $1 and the highest is $1.5.
Price Target: $1.25 (+45.01%)
Analyst Consensus: Hold
* Price targets were last updated on Mar 26, 2025.
Analyst Ratings
The average analyst rating for Purple Innovation stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 2 | 2 | 2 | 2 | 2 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 2 | 2 | 2 | 2 | 2 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | +16.01% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +27.61% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +74.01% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +161.02% | May 8, 2024 |
| Roth MKM | Roth MKM | Strong Buy Reiterates $2.5 | Strong Buy | Reiterates | $2.5 | +190.02% | Mar 21, 2024 |
Financial Forecast
Revenue This Year
476.41M
from 487.88M
Decreased by -2.35%
Revenue Next Year
527.13M
from 476.41M
Increased by 10.65%
EPS This Year
-0.32
from -0.91
EPS Next Year
-0.21
from -0.32
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 495.3M | 562.8M | 588.5M | ||
| Avg | 476.4M | 527.1M | 571.6M | ||
| Low | 454.2M | 485.3M | 549.2M |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.5% | 18.1% | 11.6% | ||
| Avg | -2.4% | 10.6% | 8.4% | ||
| Low | -6.9% | 1.9% | 4.2% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -0.24 | -0.13 | -0.12 | ||
| Avg | -0.32 | -0.21 | -0.12 | ||
| Low | -0.38 | -0.26 | -0.12 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | - | - | - | ||
| Avg | - | - | - | ||
| Low | - | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.