Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
1.070
+0.020 (1.90%)
At close: Sep 17, 2025, 4:00 PM EDT
1.090
+0.020 (1.87%)
After-hours: Sep 17, 2025, 7:30 PM EDT
Purple Innovation Stock Forecast
Stock Price Forecast
The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 1.00, which predicts a -6.54% decrease from the current stock price of 1.07.
Price Target: $1.00 (-6.54%)
Analyst Consensus: Hold
* Price targets were last updated on Mar 26, 2025.
Analyst Ratings
According to 1 stock analyst, the rating for Purple Innovation is "Hold". This means that the analyst believes this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 2 | 2 | 2 | 2 | 2 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 2 | 2 | 2 | 2 | 2 | 1 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | -6.54% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +2.80% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +40.19% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +110.28% | May 8, 2024 |
| Roth MKM | Roth MKM | Strong Buy Reiterates $2.5 | Strong Buy | Reiterates | $2.5 | +133.64% | Mar 21, 2024 |
Financial Forecast
Revenue This Year
481.62M
from 487.88M
Decreased by -1.28%
Revenue Next Year
538.78M
from 481.62M
Increased by 11.87%
EPS This Year
-0.34
from -0.91
EPS Next Year
-0.22
from -0.34
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 501.9M | 576.5M | |||
| Avg | 481.6M | 538.8M | |||
| Low | 458.4M | 489.4M |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 2.9% | 19.7% | |||
| Avg | -1.3% | 11.9% | |||
| Low | -6.0% | 1.6% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -0.27 | -0.13 | |||
| Avg | -0.34 | -0.22 | |||
| Low | -0.39 | -0.31 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | - | - | |||
| Avg | - | - | |||
| Low | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.