Purple Innovation Stock Forecast

Stock Price Forecast

According to 4 analysts polled by S&P Global, Purple Innovation stock has a consensus rating of "Hold" and an average price target of $0.83. The average 1-year stock price forecast is 110.82% higher than the current stock price, while the lowest is $0.65 (+65.10%) and the highest is $1.00 (+154.00%).

Price Target: $0.83 (+110.82%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	$0.65	$0.83	$0.83	$1.00
Change	+65.10%	+110.82%	+110.82%	+154.00%

* Price targets were last updated on Apr 29, 2026.

Analyst Ratings

The average analyst rating for Purple Innovation stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	May '25	Jul '25	Nov '25	Jan '26	Mar '26	Apr '26
Strong Buy	2	2	2	2	2	1
Buy	0	0	0	0	0	0
Hold	3	3	3	3	3	3
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	5	5	5	5	5	4

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Daniel Silverstein UBS	UBS	Hold Reiterates $0.85 → $0.65	Hold	Reiterates	$0.85 → $0.65	+65.10%	Apr 29, 2026
Matt Koranda Roth MKM	Roth MKM	Buy Maintains $1	Buy	Maintains	$1	+154.00%	Apr 29, 2026
Bradley Thomas KeyBanc	KeyBanc	Hold Downgrades n/a	Hold	Downgrades	n/a	n/a	Apr 28, 2026

Financial Forecast

Revenue This Year

470.45M

from 468.73M

0.37%

from 468.73M

Revenue Next Year

499.40M

from 470.45M

6.15%

from 470.45M

EPS This Year

-0.27

from -0.32

EPS Next Year

-0.20

from -0.27

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	725.00M	573.20M	510.54M	487.88M	468.73M	470.45M
Revenue Growth	11.80%	-20.94%	-10.93%	-4.44%	-3.93%	0.37%
Gross Profit	293.75M	208.09M	171.83M	196.57M	189.55M	191.00M
Gross Margin	40.52%	36.30%	33.66%	40.29%	40.44%	40.60%
Operating Income	-24.58M	-38.85M	-106.83M	-56.77M	-30.65M	-15.28M
Net Income	3.11M	-92.47M	-120.76M	-97.90M	-51.41M	-47.45M
EPS	-	-	-	-	-0.32	-0.27
Free Cash Flow	-86.96M	-73.83M	-38.99M	-18.41M	-42.31M	-12.76M
No. Analysts	-	-	-	-	-	4

EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Revenue	2026	2027	2028
High	481.0M
Avg	470.5M
Low	465.0M

Revenue Growth

Revenue Growth	2026	2027	2028
High	2.6%
Avg	0.4%
Low	-0.8%

EPS Forecast

EPS	2026	2027	2028
High	-
Avg	-0.27
Low	-

EPS Growth

EPS Growth	2026	2027	2028
High	-
Avg	-
Low	-