Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
7.63
+0.63 (9.00%)
At close: Jul 24, 2026, 4:00 PM EDT
7.62
-0.01 (-0.13%)
After-hours: Jul 24, 2026, 5:28 PM EDT
Purple Innovation Stock Forecast
Stock Price Forecast
The 4 analysts with 12-month price forecasts for Purple Innovation stock have an average target of $25, which predicts a 227.65% increase from the current stock price of 7.63.
Price Target: $25 (+227.65%)
Analyst Consensus: Hold
Price Target
Chart* Price targets were last updated on Apr 29, 2026.
Analyst Ratings
The average analyst rating for Purple Innovation stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jul '25 | Nov '25 | Jan '26 | Mar '26 | Apr '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 5 | 5 | 5 | 4 | 4 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Reiterates $0.85 → $0.65 | Hold | Reiterates | $0.85 → $0.65 | -91.48% | Apr 29, 2026 |
| Roth MKM | Roth MKM | Buy Maintains $1 | Buy | Maintains | $1 | -86.89% | Apr 29, 2026 |
| KeyBanc | KeyBanc | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Apr 28, 2026 |
Financial Forecast
Revenue This Year
470.45M
from 468.73M
Increased by 0.37%
Revenue Next Year
499.40M
from 470.45M
Increased by 6.15%
EPS This Year
-0.27
from -0.32
EPS Next Year
-0.20
from -0.27
EPS and Forward PE are based on non-GAAP adjusted numbers.