Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.6592
-0.0023 (-0.35%)
Apr 22, 2026, 2:44 PM EDT - Market open
Purple Innovation Stock Forecast
Stock Price Forecast
The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 0.85, which predicts a 28.94% increase from the current stock price of 0.66.
Price Target: $0.85 (+28.94%)
Analyst Consensus: Hold
Analyst Ratings
According to 1 stock analyst, the rating for Purple Innovation is "Hold". This means that the analyst believes this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 2 | 2 | 2 | 2 | 2 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 2 | 2 | 2 | 2 | 2 | 1 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $1 → $0.85 | Hold | Maintains | $1 → $0.85 | +28.94% | Apr 1, 2026 |
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | +51.70% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +66.87% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +127.55% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +241.32% | May 8, 2024 |
Financial Forecast
Revenue This Year
508.57M
from 468.73M
Increased by 8.50%
Revenue Next Year
542.56M
from 508.57M
Increased by 6.68%
EPS This Year
-0.23
from -0.48
EPS Next Year
-0.18
from -0.23
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 533.4M | 575.6M | ||
| Avg | 508.6M | 542.6M | ||
| Low | 478.3M | 507.1M |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 13.8% | 13.2% | ||
| Avg | 8.5% | 6.7% | ||
| Low | 2.1% | -0.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | -0.07 | -0.04 | ||
| Avg | -0.23 | -0.18 | ||
| Low | -0.34 | -0.29 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | - | - | ||
| Avg | - | - | ||
| Low | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.