Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
4.280
-0.210 (-4.68%)
At close: Aug 28, 2026, 4:00 PM EDT
4.290
+0.010 (0.23%)
After-hours: Aug 28, 2026, 7:30 PM EDT
Purple Innovation Stock Forecast
PRPL's stock price has decreased by -84.58% in the past year and price targets may not have had time to catch up.
Stock Price Forecast
The 3 analysts with 12-month price forecasts for Purple Innovation stock have an average target of $25, which predicts a 484.11% increase from the current stock price of 4.28.
Price Target: $25 (+484.11%)
Analyst Consensus: Buy
Price Target
Chart* Price targets were last updated on Apr 29, 2026.
Analyst Ratings
The average analyst rating for Purple Innovation stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Nov '25 | Jan '26 | Mar '26 | Apr '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 1 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 2 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 5 | 5 | 4 | 4 | 3 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| KeyBanc | KeyBanc | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Aug 11, 2026 |
| UBS | UBS | Hold Reiterates $21 → $16 | Hold | Reiterates | $21 → $16 | +279.67% | Apr 29, 2026 |
| Roth MKM | Roth MKM | Buy Maintains $25 | Buy | Maintains | $25 | +484.11% | Apr 29, 2026 |
Financial Forecast
Revenue This Year
446.44M
from 468.73M
Decreased by -4.75%
Revenue Next Year
476.27M
from 446.44M
Increased by 6.68%
EPS This Year
-6.96
from -8.00
EPS Next Year
-5.66
from -6.96
EPS and Forward PE are based on non-GAAP adjusted numbers.