Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.6753
+0.0141 (2.13%)
At close: Apr 1, 2026, 4:00 PM EDT
0.6670
-0.0083 (-1.23%)
After-hours: Apr 1, 2026, 7:16 PM EDT
Purple Innovation Stock Forecast
Stock Price Forecast
The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 0.85, which predicts a 25.87% increase from the current stock price of 0.68.
Price Target: $0.85 (+25.87%)
Analyst Consensus: Hold
Analyst Ratings
According to 1 stock analyst, the rating for Purple Innovation is "Hold". This means that the analyst believes this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 2 | 2 | 2 | 2 | 2 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 2 | 2 | 2 | 2 | 2 | 1 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $1 → $0.85 | Hold | Maintains | $1 → $0.85 | +25.87% | Apr 1, 2026 |
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | +48.08% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +62.89% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +122.12% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +233.19% | May 8, 2024 |
Financial Forecast
Revenue This Year
537.77M
from 468.73M
Increased by 14.73%
Revenue Next Year
578.58M
from 537.77M
Increased by 7.59%
EPS This Year
-0.23
from -0.48
EPS Next Year
-0.18
from -0.23
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 578.9M | 617.6M | ||
| Avg | 537.8M | 578.6M | ||
| Low | 489.4M | 524.6M |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 23.5% | 14.9% | ||
| Avg | 14.7% | 7.6% | ||
| Low | 4.4% | -2.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | -0.13 | -0.12 | ||
| Avg | -0.23 | -0.18 | ||
| Low | -0.32 | -0.29 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | - | - | ||
| Avg | - | - | ||
| Low | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.