Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.7457
-0.0473 (-5.96%)
At close: Dec 3, 2025, 4:00 PM EST
0.7600
+0.0143 (1.92%)
After-hours: Dec 3, 2025, 7:15 PM EST
Purple Innovation Analyst Ratings
Total Analysts
1
Consensus Rating
Hold
Price Target
$1.00
Upside
+34.10%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | +34.10% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +47.51% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +101.15% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +201.73% | May 8, 2024 |
| Roth MKM | Roth MKM | Strong Buy Reiterates $2.5 | Strong Buy | Reiterates | $2.5 | +235.26% | Mar 21, 2024 |
| Roth MKM | Roth MKM | Hold → Strong Buy Upgrades $2 → $2.5 | Hold → Strong Buy | Upgrades | $2 → $2.5 | +235.26% | Mar 13, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $1 → $2 | Hold | Maintains | $1 → $2 | +168.20% | Mar 13, 2024 |
| Wedbush | Wedbush | Buy Maintains $1.25 → $2.25 | Buy | Maintains | $1.25 → $2.25 | +201.73% | Mar 13, 2024 |
| Roth MKM | Roth MKM | Hold Maintains $1 → $2 | Hold | Maintains | $1 → $2 | +168.20% | Mar 7, 2024 |
| Wedbush | Wedbush | Buy Reiterates $1.25 | Buy | Reiterates | $1.25 | +67.63% | Jan 24, 2024 |
| Keybanc | Keybanc | Buy Maintains $6 → $5 | Buy | Maintains | $6 → $5 | +570.51% | Jan 24, 2024 |
| Oppenheimer | Oppenheimer | Buy → Hold Downgrades n/a | Buy → Hold | Downgrades | n/a | n/a | Nov 13, 2023 |
| Craig-Hallum | Craig-Hallum | Strong Buy → Hold Downgrades n/a | Strong Buy → Hold | Downgrades | n/a | n/a | Nov 10, 2023 |
| Wedbush | Wedbush | Buy Maintains $3 → $1 | Buy | Maintains | $3 → $1 | +34.10% | Nov 10, 2023 |
| Keybanc | Keybanc | Buy Maintains $8 → $6 | Buy | Maintains | $8 → $6 | +704.61% | Nov 10, 2023 |
| Oppenheimer | Oppenheimer | Buy Reiterates $8 | Buy | Reiterates | $8 | +972.82% | Aug 25, 2023 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.