Skip to main content
logo
Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
74.72
+1.91 (2.62%)
At close: Apr 14, 2026, 4:00 PM EDT
74.61
-0.11 (-0.15%)
After-hours: Apr 14, 2026, 6:07 PM EDT

Wayfair Operating Metrics

Period EndingDec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
Active Customers
21.30M21.20M21.00M21.10M21.40M21.70M22.00M22.30M
Active Customers Growth
-0.47%-2.30%-4.55%-5.38%-4.46%-2.69%0.92%2.76%
Average Order Value
301.00317.00328.00301.00290.00310.00313.00285.00
Average Order Value Growth
3.79%2.26%4.79%5.61%5.07%4.38%1.95%-0.70%
Orders Delivered
40.00M39.90M39.40M39.40M39.90M40.20M40.80M41.10M
Orders Delivered Growth
0.25%-0.75%-3.43%-4.14%-3.16%-1.71%2.00%3.53%
Revenue Per Active Customer
586.00578.00572.00562.00555.00545.00540.00537.00
Revenue Per Active Customer Growth
5.59%6.06%5.93%4.66%3.35%1.30%-0.92%-2.72%

Revenue by Geography

Period EndingDec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
United States
2.97B2.70B2.87B2.43B2.74B2.51B2.73B2.39B
United States Growth
8.39%7.48%5.27%1.59%1.11%-2.33%-2.50%-0.99%
International
1.48B1.47B1.45B1.44B1.48B1.50B1.50B1.50B
International Growth
0.41%-2.07%-3.20%-3.93%-2.83%-2.02%-3.78%-9.75%

Operating Expense Breakdown

Period EndingDec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019
Selling, General, Administrative, and Technology
1.78B1.81B1.85B1.87B1.98B2.10B2.22B2.36B
Selling, General, Administrative, and Technology Growth
-10.17%-13.67%-16.61%-20.58%-19.21%-16.17%-13.61%-10.14%
Advertising
1.43B1.48B1.50B1.49B1.47B1.42B1.41B1.39B
Advertising Growth
-3.19%3.58%6.54%7.03%5.37%0.14%-2.16%-4.78%
Customer Service and Merchant Fees
471.00M466.00M460.00M460.00M470.00M488.00M512.00M535.00M
Customer Service and Merchant Fees Growth
0.21%-4.51%-10.16%-14.02%-15.62%-16.15%-14.95%-13.71%
Restructuring
53.00M68.00M65.00M56.00M---79.00M
Restructuring Growth
----29.11%---21.54%
Impairment and Other
---60.00M37.00M2.00M1.00M-
Impairment and Other Growth
-------97.73%-
Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.