Wayfair Stock Forecast

Stock Price Forecast

The 28 analysts that cover Wayfair stock have a consensus rating of "Buy" and an average price target of $105.82, which forecasts a 41.62% increase in the stock price over the next year. The lowest target is $35 and the highest is $144.

Price Target: $105.82 (+41.62%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$35	$105.82	$110	$144
Change	-53.16%	+41.62%	+47.22%	+92.72%

* Price targets were last updated on Feb 26, 2026.

Analyst Ratings

The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Nov '25	Dec '25	Jan '26	Feb '26	Mar '26	Apr '26
Strong Buy	9	8	8	9	9	9
Buy	7	7	8	8	8	8
Hold	7	8	8	10	10	10
Sell	0	0	0	0	0	0
Strong Sell	1	1	1	1	1	1
Total	24	24	25	28	28	28

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Ronald Josey Citigroup	Citigroup	Strong Buy Maintains $135 → $110	Strong Buy	Maintains	$135 → $110	+47.22%	Feb 26, 2026
David Bellinger Mizuho	Mizuho	Buy Maintains $130 → $110	Buy	Maintains	$130 → $110	+47.22%	Feb 24, 2026
Christopher Horvers JP Morgan	JP Morgan	Buy Maintains $114 → $105	Buy	Maintains	$114 → $105	+40.52%	Feb 20, 2026
Colin Sebastian Baird	Baird	Hold Maintains $98 → $85	Hold	Maintains	$98 → $85	+13.76%	Feb 20, 2026
Steven Shemesh RBC Capital	RBC Capital	Hold Maintains $86 → $92	Hold	Maintains	$86 → $92	+23.13%	Feb 20, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

13.38B

from 12.46B

7.39%

from 12.46B

Revenue Next Year

14.18B

from 13.38B

6.00%

from 13.38B

EPS This Year

2.95

from -2.45

EPS Next Year

3.72

from 2.95

25.99%

from 2.95

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	13.71B	12.22B	12.00B	11.85B	12.46B	13.38B	14.18B
Revenue Growth	-3.09%	-10.87%	-1.76%	-1.27%	5.11%	7.39%	6.00%
EPS	-1.26	-12.56	-6.47	-4.01	-2.45	2.95	3.72
EPS Growth	-	-	-	-	-	-	25.99%
Forward PE	-	-	-	-	-	25.30	20.08
No. Analysts	-	-	-	-	-	35	33

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2026	2027
High	13.9B	15.0B
Avg	13.4B	14.2B
Low	12.6B	13.2B

Revenue Growth

Revenue Growth	2026	2027
High	11.6%	12.2%
Avg	7.4%	6.0%
Low	1.2%	-1.3%

EPS Forecast

EPS	2026	2027
High	3.84	4.95
Avg	2.95	3.72
Low	2.37	2.89

EPS Growth

EPS Growth	2026	2027
High	-	67.5%
Avg	-	26.0%
Low	-	-2.1%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.