Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
91.85
+7.67 (9.11%)
Jul 27, 2026, 12:03 PM EDT - Market open
Wayfair Stock Forecast
Stock Price Forecast
According to 32 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $94.11. The average 1-year stock price forecast is 2.46% higher than the current stock price, while the lowest is $60 (-34.68%) and the highest is $123 (+33.91%).
Price Target: $94.11 (+2.46%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 13 | 13 | 13 | 13 | 13 | 13 |
| Buy | 5 | 5 | 5 | 6 | 6 | 6 |
| Hold | 15 | 15 | 14 | 12 | 11 | 13 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 33 | 33 | 32 | 31 | 30 | 32 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Bank of America Securities | Bank of America Securities | Buy Reiterates $100 → $105 | Buy | Reiterates | $100 → $105 | +14.32% | Jul 22, 2026 |
| Truist Financial | Truist Financial | Buy Maintains $99 | Buy | Maintains | $99 | +7.78% | Jul 22, 2026 |
| Piper Sandler | Piper Sandler | Buy Maintains $115 | Buy | Maintains | $115 | +25.20% | Jul 17, 2026 |
| Wedbush | Wedbush | Hold Initiates $104 | Hold | Initiates | $104 | +13.23% | Jul 16, 2026 |
| Benchmark Co. | Benchmark Co. | Hold Initiates n/a | Hold | Initiates | n/a | n/a | Jul 7, 2026 |
Financial Forecast
Revenue This Year
13.15B
from 12.46B
Increased by 5.60%
Revenue Next Year
13.93B
from 13.15B
Increased by 5.87%
EPS This Year
2.81
from 2.60
Increased by 7.96%
EPS Next Year
3.74
from 2.81
Increased by 33.31%
EPS and Forward PE are based on non-GAAP adjusted numbers.