Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
113.31
-0.25 (-0.22%)
At close: Oct 21, 2026, 4:00 PM EDT
112.96
-0.35 (-0.31%)
After-hours: Oct 21, 2026, 6:16 PM EDT
Wayfair Stock Forecast
Stock Price Forecast
According to 33 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $122.69. The average 1-year stock price forecast is 8.28% higher than the current stock price, while the lowest is $80 (-29.40%) and the highest is $156 (+37.68%).
Price Target: $122.69 (+8.28%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 13 | 13 | 13 | 15 | 15 | 15 |
| Buy | 6 | 6 | 6 | 5 | 5 | 5 |
| Hold | 12 | 11 | 13 | 12 | 13 | 12 |
| Sell | 0 | 0 | 0 | 1 | 0 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 31 | 30 | 32 | 33 | 33 | 33 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| KeyBanc | KeyBanc | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Oct 21, 2026 |
| Piper Sandler | Piper Sandler | Buy Reiterates $133 → $135 | Buy | Reiterates | $133 → $135 | +19.14% | Oct 20, 2026 |
| Wells Fargo | Wells Fargo | Buy Reiterates $130 | Buy | Reiterates | $130 | +14.73% | Oct 19, 2026 |
| Bernstein | Bernstein | Buy Maintains $125 | Buy | Maintains | $125 | +10.32% | Oct 12, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $116 → $117 | Hold | Maintains | $116 → $117 | +3.26% | Oct 8, 2026 |
Financial Forecast
Revenue This Year
13.42B
from 12.46B
Increased by 7.71%
Revenue Next Year
14.41B
from 13.42B
Increased by 7.42%
EPS This Year
2.90
from 2.60
Increased by 11.57%
EPS Next Year
3.88
from 2.90
Increased by 33.74%
EPS and Forward PE are based on non-GAAP adjusted numbers.