Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
77.59
-0.09 (-0.12%)
At close: Jun 12, 2026, 4:00 PM EDT
77.10
-0.49 (-0.63%)
After-hours: Jun 12, 2026, 7:52 PM EDT
Wayfair Stock Forecast
Stock Price Forecast
According to 31 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $91.74. The average 1-year stock price forecast is 18.24% higher than the current stock price, while the lowest is $60 (-22.67%) and the highest is $123 (+58.53%).
Price Target: $91.74 (+18.24%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 14 | 14 | 13 | 13 | 13 | 13 |
| Buy | 4 | 5 | 5 | 5 | 5 | 6 |
| Hold | 14 | 13 | 15 | 15 | 14 | 12 |
| Sell | 1 | 1 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 33 | 33 | 33 | 33 | 32 | 31 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Buy Reiterates $105 | Buy | Reiterates | $105 | +35.33% | May 19, 2026 |
| Citi | Citi | Buy Reiterates $110 → $95 | Buy | Reiterates | $110 → $95 | +22.44% | May 19, 2026 |
| Mizuho Securities | Mizuho Securities | Buy Maintains $110 → $90 | Buy | Maintains | $110 → $90 | +15.99% | May 8, 2026 |
| Morgan Stanley | Morgan Stanley | Buy Maintains $110 | Buy | Maintains | $110 | +41.77% | May 6, 2026 |
| Robert W. Baird | Robert W. Baird | Buy Maintains $85 → $76 | Buy | Maintains | $85 → $76 | -2.05% | May 4, 2026 |
Financial Forecast
Revenue This Year
13.14B
from 12.46B
Increased by 5.49%
Revenue Next Year
13.91B
from 13.14B
Increased by 5.85%
EPS This Year
2.77
from 2.60
Increased by 6.60%
EPS Next Year
3.73
from 2.77
Increased by 34.61%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 13.4B | ||
| Avg | 13.1B | ||
| Low | 12.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 7.4% | ||
| Avg | 5.5% | ||
| Low | 3.9% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.30 | ||
| Avg | 2.77 | ||
| Low | 2.24 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 26.9% | ||
| Avg | 6.6% | ||
| Low | -13.8% |