Wayfair Stock Forecast

Stock Price Forecast

According to 30 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $92.88. The average 1-year stock price forecast is 1.62% lower than the current stock price, while the lowest is $60 (-36.45%) and the highest is $123 (+30.28%).

Price Target: $92.88 (-1.62%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$60	$92.88	$97	$123
Change	-36.45%	-1.62%	+2.74%	+30.28%

Analyst Ratings

The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Jan '26	Feb '26	Mar '26	Apr '26	May '26	Jun '26
Strong Buy	14	13	13	13	13	13
Buy	5	5	5	5	6	6
Hold	13	15	15	14	12	11
Sell	1	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	33	33	33	32	31	30

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Peter Keith Piper Sandler	Piper Sandler	Buy Maintains $115	Buy	Maintains	$115	+21.81%	Jul 6, 2026
Steven Shemesh RBC Capital	RBC Capital	Hold Maintains $76	Hold	Maintains	$76	-19.50%	Jun 25, 2026
Zachary Fadem Wells Fargo	Wells Fargo	Buy Maintains $100	Buy	Maintains	$100	+5.92%	Jun 18, 2026
Mike McGovern Bank of America Securities	Bank of America Securities	Buy Reiterates $100	Buy	Reiterates	$100	+5.92%	Jun 12, 2026
Youssef Squali Truist Financial	Truist Financial	Buy Maintains n/a	Buy	Maintains	n/a	n/a	Jun 8, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

13.15B

from 12.46B

5.60%

from 12.46B

Revenue Next Year

13.93B

from 13.15B

5.89%

from 13.15B

EPS This Year

2.80

from 2.60

7.54%

from 2.60

EPS Next Year

3.72

from 2.80

33.05%

from 2.80

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	13.71B	12.22B	12.00B	11.85B	12.46B	13.15B
Revenue Growth	-3.09%	-10.87%	-1.76%	-1.27%	5.11%	5.60%
Gross Profit	3.90B	3.42B	3.67B	3.57B	3.77B	3.94B
Gross Margin	28.41%	27.96%	30.55%	30.16%	30.22%	29.94%
Operating Income	-82.00M	-1.31B	-734.00M	-347.00M	90.00M	543.61M
Net Income	-131.00M	-1.33B	-738.00M	-492.00M	-313.00M	5.44M
EPS	-	-	-	-	2.60	2.80
EPS Growth	-	-	-	-	1,900.00%	7.54%
Forward PE	-	-	-	95.01	36.60	33.76
Free Cash Flow	200.13M	-613.00M	318.50M	314.88M	383.13M	523.38M
No. Analysts	-	-	-	-	-	27

EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Revenue	2026	2027	2028
High	13.4B
Avg	13.2B
Low	13.0B

Revenue Growth

Revenue Growth	2026	2027	2028
High	7.4%
Avg	5.6%
Low	4.3%

EPS Forecast

EPS	2026	2027	2028
High	3.30
Avg	2.80
Low	2.30

EPS Growth

EPS Growth	2026	2027	2028
High	26.9%
Avg	7.5%
Low	-11.5%