Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
101.68
-1.63 (-1.58%)
Aug 21, 2026, 12:21 PM EDT - Market open
Wayfair Stock Forecast
Stock Price Forecast
According to 33 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $123.31. The average 1-year stock price forecast is 21.27% higher than the current stock price, while the lowest is $83 (-18.37%) and the highest is $156 (+53.42%).
Price Target: $123.31 (+21.27%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 13 | 13 | 13 | 13 | 13 | 15 |
| Buy | 5 | 5 | 6 | 6 | 6 | 5 |
| Hold | 15 | 14 | 12 | 11 | 13 | 12 |
| Sell | 0 | 0 | 0 | 0 | 0 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 33 | 32 | 31 | 30 | 32 | 33 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
Unknown Analyst Rosenblatt Securities No rating | Rosenblatt Securities | Buy Initiates $125 | Buy | Initiates | $125 | +22.93% | Aug 19, 2026 |
| Bernstein | Bernstein | Buy Upgrades $125 | Buy | Upgrades | $125 | +22.93% | Aug 14, 2026 |
| Citi | Citi | Buy Maintains $95 → $133 | Buy | Maintains | $95 → $133 | +30.80% | Aug 13, 2026 |
Unknown Analyst Oppenheimer No rating | Oppenheimer | Buy Reiterates $144 | Buy | Reiterates | $144 | +41.62% | Aug 11, 2026 |
| Wedbush | Wedbush | Hold Maintains $85 → $125 | Hold | Maintains | $85 → $125 | +22.93% | Aug 5, 2026 |
Financial Forecast
Revenue This Year
13.41B
from 12.46B
Increased by 7.68%
Revenue Next Year
14.39B
from 13.41B
Increased by 7.28%
EPS This Year
2.89
from 2.60
Increased by 11.26%
EPS Next Year
3.88
from 2.89
Increased by 34.15%
EPS and Forward PE are based on non-GAAP adjusted numbers.