Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
112.52
-4.35 (-3.72%)
At close: Nov 10, 2026, 4:00 PM EST
112.59
+0.07 (0.06%)
After-hours: Nov 10, 2026, 7:46 PM EST
Wayfair Stock Forecast
Stock Price Forecast
According to 33 analysts polled by S&P Global, Wayfair stock has a consensus rating of "Buy" and an average price target of $137.69. The average 1-year stock price forecast is 22.37% higher than the current stock price, while the lowest is $83 (-26.24%) and the highest is $165 (+46.64%).
Price Target: $137.69 (+22.37%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 | Nov '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 13 | 13 | 15 | 15 | 15 | 16 |
| Buy | 6 | 6 | 5 | 5 | 5 | 5 |
| Hold | 11 | 13 | 12 | 13 | 12 | 11 |
| Sell | 0 | 0 | 1 | 0 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 30 | 32 | 33 | 33 | 33 | 33 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Guggenheim | Guggenheim | Buy Reiterates $135 | Buy | Reiterates | $135 | +19.98% | Nov 9, 2026 |
| Citi | Citi | Buy Maintains $133 → $145 | Buy | Maintains | $133 → $145 | +28.87% | Nov 9, 2026 |
| Mizuho Securities | Mizuho Securities | Buy Maintains $132 → $140 | Buy | Maintains | $132 → $140 | +24.42% | Nov 5, 2026 |
| J.P. Morgan | J.P. Morgan | Buy Maintains $136 → $141 | Buy | Maintains | $136 → $141 | +25.31% | Nov 5, 2026 |
| UBS | UBS | Buy Reiterates $156 → $165 | Buy | Reiterates | $156 → $165 | +46.64% | Nov 5, 2026 |
Financial Forecast
Revenue This Year
13.51B
from 12.46B
Increased by 8.42%
Revenue Next Year
14.61B
from 13.51B
Increased by 8.19%
EPS This Year
3.07
from 2.60
Increased by 17.91%
EPS Next Year
4.14
from 3.07
Increased by 35.08%
EPS and Forward PE are based on non-GAAP adjusted numbers.