Harley-Davidson, Inc. (HOG)
| Market Cap | 2.78B -26.4% |
| Revenue (ttm) | 4.24B -5.2% |
| Net Income | 202.64M -16.5% |
| EPS | 1.78 -7.8% |
| Shares Out | 104.07M |
| PE Ratio | 15.01 |
| Forward PE | 18.67 |
| Dividend | $0.75 (2.81%) |
| Ex-Dividend Date | Sep 15, 2026 |
| Volume | 1,268,746 |
| Open | 27.30 |
| Previous Close | 27.18 |
| Day's Range | 26.60 - 27.47 |
| 52-Week Range | 17.09 - 31.25 |
| Beta | 1.30 |
| Analysts | Hold |
| Price Target | 28.18 (+5.66%) |
| Earnings Date | Jul 23, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 16 analysts, the average rating for HOG stock is "Hold." The 12-month stock price target is $28.18, which is an increase of 5.66% from the latest price.
News
Harley-Davidson price target raised to $31 from $27 at Citi
Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $31 from $27 and keeps a Neutral rating on the shares. The firm believes Harley could “finally…
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026.
Harley-Davidson price target raised to $28 from $26 at UBS
UBS raised the firm’s price target on Harley-Davidson (HOG) to $28 from $26 and keeps a Neutral rating on the shares.
Harley-Davidson price target raised to $33 from $30 at DA Davidson
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $33 from $30 and keeps a Buy rating on the shares. The firm cites the company’s…
Harley-Davidson price target raised to $17 from $15 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $17 from $15 and keeps an Underweight rating on the shares. Harley-Davidson benefited from stronger industry retail sales, but...
Harley-Davidson price target raised to $30 from $28 at Baird
Baird raised the firm’s price target on Harley-Davidson (HOG) to $30 from $28 and keeps a Neutral rating on the shares. The firm updated its model following results where guidance…
Harley-Davidson Earnings Call Transcript: Q2 2026
Q2 saw continued North American retail growth, improved dealer inventory health, and strong new product launches, leading to raised full-year guidance for retail units and operating income. Tariff costs and European market challenges persist, but cost savings and capital-light financing initiatives remain on track.
Harley-Davidson Earnings release: Q2 2026
Harley-Davidson released its Q2 2026 earnings on July 23, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q2 2026
Harley-Davidson has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 23, 2026.
Harley-Davidson Quarterly report: Q2 2026
Harley-Davidson has published its Q2 2026 quarterly earnings report on July 23, 2026.
Harley-Davidson posts lower quarterly results as raw material costs rise
Harley-Davidson reported lower second-quarter profit and revenue but raised its annual forecast on Thursday, as the legacy motorbike maker leaned on its wider turnaround plan to navigate higher cost...
Harley-Davidson Raises Outlook on Strong North American Sales
Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.
Harley-Davidson reports Q2 EPS 75c, consensus 64c
Reports Q2 revenue $1.23B, consensus $1.17B. “Our Q2 performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of...
Harley-Davidson provides updated 2026 outlook
Harley-Davidson (HOG) provided its updated 2026 outlook. The company revised its financial guidance and now expects: HDMC global motorcycle retail sales of 133,500 to 138,500 units from a previously e...
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our s...
Harley-Davidson upgraded to Buy from Hold at Loop Capital
Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target
Harley-Davidson price target raised to $27 from $26 at Citi
Citi raised the firm’s price target on Harley-Davidson (HOG) to $27 from $26 and keeps a Neutral rating on the shares. The firm thinks Harley’s U.S. retail unit sales were…
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on ...
Harley-Davidson price target raised to $30 from $25 at DA Davidson
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $30 from $25 and keeps a Buy rating on the shares. The firm continues to be…
Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
Harley-Davidson to bring Revolution Max production back to US
Harley-Davidson said on Tuesday it is bringing production of the Revolution Max engine platform for North America back to the U.S.
Harley-Davidson announces return of Revolution Max production to U.S.
Harley-Davidson (HOG) is bringing production of the Revolution Max platform for North America back to the U.S. as part of the company’s Back to the Bricks strategy. The move brings…
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (...
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.
Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'
“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.