Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD
2.160
-0.040 (-1.82%)
At close: Mar 20, 2026, 4:00 PM EDT
2.190
+0.030 (1.39%)
After-hours: Mar 20, 2026, 6:20 PM EDT
Market Cap125.51M -38.0%
Revenue (ttm)1.37B +6.1%
Net Income-28.66M
EPS-0.49
Shares Out 58.11M
PE Ration/a
Forward PE6.98
Dividendn/a
Ex-Dividend Daten/a
Volume291,801
Open2.190
Previous Close2.200
Day's Range2.110 - 2.290
52-Week Range2.110 - 4.880
Beta0.40
Analystsn/a
Price Targetn/a
Earnings DateMar 25, 2026

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Founded 2007
Employees 6,887
Stock Exchange NASDAQ
Ticker Symbol BZUN
Full Company Profile

Financial Performance

In 2024, Baozun's revenue was 9.42 billion, an increase of 6.92% compared to the previous year's 8.81 billion. Losses were -185.20 million, -33.48% less than in 2023.

Financial numbers in CNY Financial Statements

News

Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

SHANGHAI, March 11, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

11 days ago - PRNewsWire

Baozun: Focus On Q3 Revenue Beat And Potential Profitability Turnaround

Baozun is still deserving of a 'Buy' rating, based on my assessment of its performance and prospects. BZUN's Brand Management segment registered a 20% YoY sales growth in 3Q2025, fueled by new outlets...

3 months ago - Seeking Alpha

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on ...

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on Profitability

4 months ago - GuruFocus

Q3 2025 Baozun Inc Earnings Call Transcript

Q3 2025 Baozun Inc Earnings Call Transcript

4 months ago - GuruFocus

Baozun Inc. (BZUN) Q3 2025 Earnings Call Transcript

Baozun Inc. ( BZUN) Q3 2025 Earnings Call November 25, 2025 6:30 AM EST Company Participants Wendy Sun - Joint Company Secretary and Senior Director of Corporate Development & Investor Relations Wenb...

4 months ago - Seeking Alpha

Earnings Scheduled For November 25, 2025

Companies Reporting Before The Bell • Atour Lifestyle Holdings (NASDAQ: ATAT) is estimated to report quarterly earnings at $0.45 per share on revenue of $350.04 million. • Gamehaus Holdings (NASDAQ: ...

4 months ago - Benzinga

Baozun Announces Third Quarter 2025 Unaudited Financial Results

SHANGHAI , Nov. 25, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 months ago - PRNewsWire

Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025

SHANGHAI , Nov. 11, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 months ago - PRNewsWire

Baozun: Look Beyond Headline Losses

I continue to award a Buy rating to Baozun, following my evaluation of its recent quarterly results. BZUN's 2Q2025 headline loss was driven by an one-off; it should be profitable for full-year FY25 on...

7 months ago - Seeking Alpha

Baozun Inc. (BZUN) Q2 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q2 2025 Earnings Conference Call August 28, 2025 7:30 AM ET Company Participants Junhua Wu - Co-Founder, Chief Strategy Officer & Director Ken Huang - Corporate Participant ...

7 months ago - Seeking Alpha

Baozun Announces Second Quarter 2025 Unaudited Financial Results

SHANGHAI , Aug. 28, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

7 months ago - PRNewsWire

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

SHANGHAI , Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

7 months ago - PRNewsWire

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI , June 18, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, anno...

9 months ago - PRNewsWire

Baozun (BZUN) Q1 2025 Earnings Call Transcript

10 months ago - The Motley Fool

Baozun Inc. (BZUN) Q1 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu - ...

10 months ago - Seeking Alpha

Baozun Announces First Quarter 2025 Unaudited Financial Results

SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

10 months ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, annou...

11 months ago - PRNewsWire

Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025

SHANGHAI , May 7, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...

11 months ago - PRNewsWire

Baozun Releases 2024 Sustainability Report

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in Chin...

11 months ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2024

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler ...

11 months ago - PRNewsWire

Baozun Releases 2024 Chairman Letter

SHANGHAI , April 23, 2025 /PRNewswire/ --  Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued...

11 months ago - PRNewsWire

Baozun: Decent Buy Opportunity After The Correction

I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, an...

1 year ago - Seeking Alpha

Is Baozun Stock Sell-off A Buying Opportunity?

The e-commerce services and brand management company's revenue rose 7.7% in the fourth quarter, as it announced plans to open a net 40 new Gap clothing stores in China this year Key Takeaways: Baozun ...

1 year ago - Benzinga

Baozun (BZUN) Q4 2024 Earnings Call Transcript

BZUN earnings call for the period ending December 31, 2024.

1 year ago - The Motley Fool

Baozun Inc. (BZUN) Q4 2024 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q4 2024 - Earnings Conference Call March 20, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and IR Vincent Qiu - Chairman and CEO ...

1 year ago - Seeking Alpha