Baozun Inc. (BZUN)
NASDAQ: BZUN · Real-Time Price · USD
2.360
-0.060 (-2.48%)
Apr 25, 2025, 4:00 PM EDT - Market closed

Company Description

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.

It operates through two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including apparel; home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.

It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services.

It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles.

The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.

Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

Baozun Inc.
Baozun logo
Country China
Founded 2007
Industry Internet Retail
Sector Consumer Discretionary
Employees 7,650
CEO Wenbin Qiu

Contact Details

Address:
No. 1-9, West Jiangchang Road, Lane 510
Shanghai, 200436
China
Phone 86 21 6080 9991
Website baozun.com

Stock Details

Ticker Symbol BZUN
Exchange NASDAQ
Fiscal Year January - December
Reporting Currency CNY
CIK Code 0001625414
CUSIP Number 06684L103
ISIN Number US06684L1035
SIC Code 5961

Key Executives

Name Position
Wenbin Qiu Co-Founder, Chairman of the Board and Chief Executive Officer
Junhua Wu Co-Founder and Director
Yanjie Zhu Chief Financial Officer
Wendy Shu Sun Joint Company Secretary and Senior Director of Corporate Development and Investor Relations
Yuen Lung Kwok Senior Vice President
Tao Liang Senior Vice President
Sandrine Zerbib President of Baozun Brand Management
Ka Man So Joint Company Secretary

Latest SEC Filings

Date Type Title
Apr 23, 2025 6-K Report of foreign issuer
Apr 23, 2025 20-F Annual and transition report of foreign private issuers
Apr 7, 2025 6-K Report of foreign issuer
Mar 20, 2025 6-K Report of foreign issuer
Mar 6, 2025 6-K Report of foreign issuer
Mar 5, 2025 6-K Report of foreign issuer
Feb 12, 2025 SCHEDULE 13G/A Filing
Feb 5, 2025 6-K Report of foreign issuer
Jan 21, 2025 6-K Report of foreign issuer
Jan 17, 2025 6-K Report of foreign issuer