Company Description
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.
It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services.
The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles.
The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
| Country | China |
| Founded | 2007 |
| Industry | Internet Retail |
| Sector | Consumer Discretionary |
| Employees | 7,650 |
| CEO | Wenbin Qiu |
Contact Details
Address: No. 1-9, West Jiangchang Road, Lane 510 Shanghai, 200436 China | |
| Phone | 86 21 6080 9991 |
| Website | baozun.com |
Stock Details
| Ticker Symbol | BZUN |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| CIK Code | 0001625414 |
| CUSIP Number | 06684L103 |
| ISIN Number | US06684L1035 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Wenbin Qiu | Co-Founder, Chairman of the Board and Chief Executive Officer |
| Junhua Wu | Co-Founder, Chief Strategy Officer and Director |
| Yanjie Zhu | Chief Financial Officer |
| Wendy Shu Sun | Joint Company Secretary and Senior Director of Corporate Development and Investor Relations |
| Yuen Lung Kwok | Senior Vice President |
| Tao Liang | Senior Vice President |
| Sandrine Zerbib | President of Baozun Brand Management |
| Ka Man So | Joint Company Secretary |
| Feng Li | Vice President |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Jul 7, 2025 | 6-K | Report of foreign issuer |
| Jun 18, 2025 | 6-K | Report of foreign issuer |
| Jun 4, 2025 | 6-K | Report of foreign issuer |
| May 23, 2025 | 144 | Filing |
| May 21, 2025 | 6-K | Report of foreign issuer |
| May 16, 2025 | 6-K | Report of foreign issuer |
| May 7, 2025 | 6-K | Report of foreign issuer |
| Apr 23, 2025 | 6-K | Report of foreign issuer |
| Apr 23, 2025 | 20-F | Annual and transition report of foreign private issuers |
| Apr 7, 2025 | 6-K | Report of foreign issuer |