Company Description
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China.
The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.
The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services.
It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles.
The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
| Country | China |
| Founded | 2007 |
| Industry | Internet Retail |
| Sector | Consumer Discretionary |
| Employees | 7,650 |
| CEO | Wenbin Qiu |
Contact Details
Address: No. 1-9, West Jiangchang Road, Lane 510 Shanghai, 200436 China | |
| Phone | 86 21 6080 9991 |
| Website | baozun.com |
Stock Details
| Ticker Symbol | BZUN |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| CIK Code | 0001625414 |
| CUSIP Number | 06684L103 |
| ISIN Number | US06684L1035 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Wenbin Qiu | Co-Founder, Chairman of the Board and Chief Executive Officer |
| Junhua Wu | Co-Founder and Director |
| Yanjie Zhu | Chief Financial Officer |
| Wendy Shu Sun | Joint Company Secretary and Senior Director of Corporate Development and Investor Relations |
| Yuen Lung Kwok | Senior Vice President |
| Tao Liang | Senior Vice President |
| Sandrine Zerbib | President of Baozun Brand Management |
| Ka Man So | Joint Company Secretary |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 20, 2025 | 6-K | Report of foreign issuer |
| Mar 6, 2025 | 6-K | Report of foreign issuer |
| Mar 5, 2025 | 6-K | Report of foreign issuer |
| Feb 12, 2025 | SCHEDULE 13G/A | Filing |
| Feb 5, 2025 | 6-K | Report of foreign issuer |
| Jan 21, 2025 | 6-K | Report of foreign issuer |
| Jan 17, 2025 | 6-K | Report of foreign issuer |
| Jan 13, 2025 | 144 | Filing |
| Jan 10, 2025 | 6-K | Report of foreign issuer |
| Jan 6, 2025 | 6-K | Report of foreign issuer |