Baozun Inc. (BZUN)

Baozun Income Statement

Financials in millions CNY. Fiscal year is January - December.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep 30, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Revenue	9,768	9,422	8,812	8,401	9,396	8,852
Revenue Growth (YoY)	6.08%	6.93%	4.90%	-10.60%	6.15%	21.62%
Cost of Revenue	4,959	4,935	4,916	4,976	5,938	5,585
Gross Profit	4,809	4,487	3,896	3,425	3,459	3,266
Selling, General & Admin	4,422	4,100	3,685	3,046	3,076	2,355
Research & Development	492.87	550.29	505.2	427.95	448.41	409.87
Other Operating Expenses	-3.41	8.02	-44.87	-22.41	-31.26	-17.03
Operating Expenses	4,911	4,658	4,145	3,451	3,493	2,748
Operating Income	-102.3	-171.35	-249.67	-26.44	-34.24	518.59
Interest Expense	-43.74	-38.99	-41.34	-56.92	-56.85	-66.12
Interest & Investment Income	53.83	68.75	82.11	45.82	62.94	41.37
Earnings From Equity Investments	-19.12	-24.66	6.25	-3.59	3.3	5.47
Currency Exchange Gain (Loss)	-11.59	-10.21	-8.53	-32.38	46.23	25.73
Other Non Operating Income (Expenses)	10.87	11.84	24.52	-364.76	-	-
EBT Excluding Unusual Items	-112.06	-164.62	-186.66	-438.27	21.39	525.03
Impairment of Goodwill	-6.93	-6.93	-35.21	-13.16	-	-
Gain (Loss) on Sale of Investments	-5.12	-9.55	-68.03	-123.19	-213.35	-10.8
Gain (Loss) on Sale of Assets	-36.26	-	0.63	-90.07	-	-
Other Unusual Items	63.46	63.46	78.5	80.79	41.26	40.09
Pretax Income	-96.91	-117.65	-210.77	-583.89	-150.7	554.32
Income Tax Expense	48.38	20.74	12	26.48	55.26	127.79
Earnings From Continuing Operations	-145.28	-138.38	-222.78	-610.37	-205.96	426.53
Minority Interest in Earnings	-58.73	-46.81	-55.65	-42.92	-13.87	-0.54
Net Income	-204.01	-185.2	-278.42	-653.29	-219.83	425.99
Net Income to Common	-204.01	-185.2	-278.42	-653.29	-219.83	425.99
Net Income Growth	-	-	-	-	-	51.44%
Shares Outstanding (Basic)	58	60	60	61	72	62
Shares Outstanding (Diluted)	58	60	60	61	72	64
Shares Change (YoY)	-3.53%	0.63%	-2.58%	-15.30%	13.29%	6.74%
EPS (Basic)	-3.51	-3.09	-4.68	-10.69	-3.05	6.82
EPS (Diluted)	-3.51	-3.09	-4.68	-10.69	-3.06	6.69
EPS Growth	-	-	-	-	-	42.04%
Free Cash Flow	-	-30.83	283.25	175.65	-381.69	198.96
Free Cash Flow Per Share	-	-0.52	4.76	2.88	-5.29	3.13
Gross Margin	49.23%	47.62%	44.21%	40.77%	36.81%	36.90%
Operating Margin	-1.05%	-1.82%	-2.83%	-0.32%	-0.36%	5.86%
Profit Margin	-2.09%	-1.97%	-3.16%	-7.78%	-2.34%	4.81%
Free Cash Flow Margin	-	-0.33%	3.21%	2.09%	-4.06%	2.25%
EBITDA	136.44	72.47	0.93	169.08	171.68	669.29
EBITDA Margin	1.40%	0.77%	0.01%	2.01%	1.83%	7.56%
D&A For EBITDA	238.74	243.83	250.6	195.52	205.91	150.7
EBIT	-102.3	-171.35	-249.67	-26.44	-34.24	518.59
EBIT Margin	-1.05%	-1.82%	-2.83%	-0.32%	-0.36%	5.86%
Effective Tax Rate	-	-	-	-	-	23.05%
Revenue as Reported	9,768	9,422	8,812	8,401	9,396	8,852

Updated Nov 25, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q