Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD

2.755

+0.015 (0.55%)

At close: Sep 11, 2026, 4:00 PM EDT

2.730

-0.025 (-0.91%)

After-hours: Sep 11, 2026, 4:10 PM EDT

Baozun Financials Overview

Financials in millions CNY. Fiscal year is January - December.

Millions CNY. Fiscal year is Jan - Dec.

Revenue & Profits

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun '26 Jun 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Revenue	10,452	9,945	9,422	8,812	8,401	9,396
Revenue Growth	8.11%	5.55%	6.93%	4.90%	-10.60%	6.15%
Gross Profit	5,510	5,060	4,487	3,896	3,425	3,459
Operating Income	139.09	-17.95	-171.35	-231.83	-26.44	-34.24
Net Income	-135.5	-242.1	-185.2	-278.42	-653.29	-219.83
Earnings Per Share	-2.36	-4.20	-3.09	-4.68	-10.69	-3.06
EPS Growth	-	-	-	-	-	-

Revenue by Segment

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun '26 Jun 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
E-Commerce	8,551	8,271	8,070	7,621	8,401	9,396
Brand Management	2,083	1,845	1,474	1,271	-	-
Inter-Segment Eliminations	-182.13	-171.16	-122.39	-80.13	-	-
Total	10,452	9,945	9,422	8,812	8,401	9,396

Cash & Debt

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun '26 Jun 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Cash & Investments	2,809	2,654	2,561	2,870	3,039	4,607
Total Debt	1,886	1,937	2,062	2,248	1,925	3,450
Net Cash (Debt)	922.5	717.28	499.04	622.25	1,114	1,156
Net Cash Growth	129.95%	43.73%	-19.80%	-44.14%	-3.67%	-57.64%
Net Cash Per Share	15.91	12.40	8.33	10.46	18.23	16.03

Cash Flow & CapEx

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun '26 Jun 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Operating Cash Flow	-	420.43	101.28	448.26	382.61	-96.11
Capital Expenditures	-	-106.54	-132.11	-165.01	-206.96	-285.59
Free Cash Flow	-	313.89	-30.83	283.25	175.65	-381.69
Free Cash Flow Growth	-	-	-	61.26%	-	-

Margins

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun '26 Jun 30, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Gross Margin	52.71%	50.88%	47.62%	44.21%	40.77%	36.81%
Operating Margin	1.33%	-0.18%	-1.82%	-2.63%	-0.32%	-0.36%
Pretax Margin	-0.26%	-1.91%	-1.25%	-2.39%	-6.95%	-1.60%
Profit Margin	-1.30%	-2.43%	-1.97%	-3.16%	-7.78%	-2.34%
FCF Margin	-	3.16%	-0.33%	3.21%	2.09%	-4.06%

Valuation

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Sep '26 Sep 11, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Forward PE	3.95	8.66	15.52	5.49	7.02	30.69
P/FCF Ratio	3.39	3.45	-	4.14	12.24	-
PS Ratio	0.10	0.11	0.12	0.13	0.26	0.68