Baozun Inc. (BZUN)
NASDAQ: BZUN · Real-Time Price · USD
2.870
+0.100 (3.61%)
Nov 28, 2025, 1:00 PM EST - Market closed

Baozun Income Statement

Millions CNY. Fiscal year is Jan - Dec.
Fiscal Year
TTMFY 2024FY 2023FY 2022FY 2021FY 20202015 - 2019
Period Ending
Sep '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 2015 - 2019
9,7689,4228,8128,4019,3968,852
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Revenue Growth (YoY)
6.08%6.93%4.90%-10.60%6.15%21.62%
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Cost of Revenue
4,9594,9354,9164,9765,9385,585
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Gross Profit
4,8094,4873,8963,4253,4593,266
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Selling, General & Admin
4,4224,1003,6853,0463,0762,355
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Research & Development
492.87550.29505.2427.95448.41409.87
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Other Operating Expenses
-3.418.02-44.87-22.41-31.26-17.03
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Operating Expenses
4,9114,6584,1453,4513,4932,748
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Operating Income
-102.3-171.35-249.67-26.44-34.24518.59
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Interest Expense
-43.74-38.99-41.34-56.92-56.85-66.12
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Interest & Investment Income
53.8368.7582.1145.8262.9441.37
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Earnings From Equity Investments
-19.12-24.666.25-3.593.35.47
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Currency Exchange Gain (Loss)
-11.59-10.21-8.53-32.3846.2325.73
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Other Non Operating Income (Expenses)
10.8711.8424.52-364.76--
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EBT Excluding Unusual Items
-112.06-164.62-186.66-438.2721.39525.03
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Impairment of Goodwill
-6.93-6.93-35.21-13.16--
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Gain (Loss) on Sale of Investments
-5.12-9.55-68.03-123.19-213.35-10.8
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Gain (Loss) on Sale of Assets
-36.26-0.63-90.07--
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Other Unusual Items
63.4663.4678.580.7941.2640.09
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Pretax Income
-96.91-117.65-210.77-583.89-150.7554.32
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Income Tax Expense
48.3820.741226.4855.26127.79
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Earnings From Continuing Operations
-145.28-138.38-222.78-610.37-205.96426.53
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Minority Interest in Earnings
-58.73-46.81-55.65-42.92-13.87-0.54
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Net Income
-204.01-185.2-278.42-653.29-219.83425.99
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Net Income to Common
-204.01-185.2-278.42-653.29-219.83425.99
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Net Income Growth
-----51.44%
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Shares Outstanding (Basic)
586060617262
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Shares Outstanding (Diluted)
586060617264
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Shares Change (YoY)
-3.53%0.63%-2.58%-15.30%13.29%6.74%
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EPS (Basic)
-3.51-3.09-4.68-10.69-3.056.82
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EPS (Diluted)
-3.51-3.09-4.68-10.69-3.066.69
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EPS Growth
-----42.04%
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Free Cash Flow
--30.83283.25175.65-381.69198.96
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Free Cash Flow Per Share
--0.524.762.88-5.293.13
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Gross Margin
49.23%47.62%44.21%40.77%36.81%36.90%
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Operating Margin
-1.05%-1.82%-2.83%-0.32%-0.36%5.86%
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Profit Margin
-2.09%-1.97%-3.16%-7.78%-2.34%4.81%
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Free Cash Flow Margin
--0.33%3.21%2.09%-4.06%2.25%
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EBITDA
136.4472.470.93169.08171.68669.29
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EBITDA Margin
1.40%0.77%0.01%2.01%1.83%7.56%
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D&A For EBITDA
238.74243.83250.6195.52205.91150.7
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EBIT
-102.3-171.35-249.67-26.44-34.24518.59
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EBIT Margin
-1.05%-1.82%-2.83%-0.32%-0.36%5.86%
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Effective Tax Rate
-----23.05%
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Revenue as Reported
9,7689,4228,8128,4019,3968,852
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Updated Nov 25, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.
SEC Filings: 10-K · 10-Q