Baozun Inc. (BZUN)

Revenue by Segment

Financials in millions CNY. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016
E-Commerce	8.27B	8.07B	7.62B	8.40B	9.40B
E-Commerce Growth	2.49%	5.89%	-9.28%	-10.60%	6.15%
Brand Management	1.85B	1.47B	1.27B	-	-
Brand Management Growth	25.17%	16.00%	-	-	-
Inter-Segment Eliminations	-171.16M	-122.39M	-80.13M	-	-
Total	9.95B	9.42B	8.81B	8.40B	9.40B
Total Growth	5.55%	6.92%	4.90%	-10.60%	6.15%

Revenue by Geography

Financials in millions CNY. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016
People's Republic of China	9.95B	9.42B	8.81B	8.40B	9.40B
People's Republic of China Growth	5.55%	6.92%	4.90%	-10.60%	6.15%
Total	9.95B	9.42B	8.81B	8.40B	9.40B
Total Growth	5.55%	6.92%	4.90%	-10.60%	6.15%

Data Source: S&P Global Market Intelligence Last updated: Apr 23, 2026

Financial data is provided by S&P Global Market Intelligence and updates within hours after each earnings release, which is every three months for this company.

Update frequency:

Quarterly

Last checked:

Jul 6, 2026

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