Harley-Davidson, Inc. (HOG)

NYSE: HOG · Real-Time Price · USD
30.75
+0.58 (1.92%)
Dec 20, 2024, 4:00 PM EST - Market closed
1.92%
Market Cap 3.92B
Revenue (ttm) 5.55B
Net Income (ttm) 598.06M
Shares Out 127.33M
EPS (ttm) 4.40
PE Ratio 6.98
Forward PE 8.64
Dividend $0.69 (2.25%)
Ex-Dividend Date Dec 10, 2024
Volume 1,862,840
Open 30.22
Previous Close 30.17
Day's Range 30.21 - 31.15
52-Week Range 29.74 - 44.16
Beta 1.48
Analysts Buy
Price Target 42.71 (+38.89%)
Earnings Date Feb 6, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 6,400
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2023, Harley-Davidson's revenue was $5.84 billion, an increase of 1.41% compared to the previous year's $5.76 billion. Earnings were $706.59 million, a decrease of -4.70%.

Financial Statements

Analyst Forecast

According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $42.71, which is an increase of 38.89% from the latest price.

Price Target
$42.71
(38.89% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Nov. 27, 2024 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1725 per share for the fourth quarter of 2024. The dividend is pay...

24 days ago - PRNewsWire

Öhlins Launches First Front Fork and New STX Pro Shock Upgrades for Harley-Davidson

UPPLANDS VÄSBY, Sweden, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Öhlins Racing the global leader in advanced suspension technology, has debuted its first front fork for Harley-Davidson motorcycles – the Amer...

6 weeks ago - GlobeNewsWire

Can Harley Stock Rev Up To $50?

Harley-Davidson stock currently trades at about $33 per share, around 33% below its levels of $49 seen on May 17, 2021 (pre-inflation shock high), and appears to be undervalued. Harley saw its stock t...

7 weeks ago - Forbes

Harley-Davidson cuts revenue forecast on inflation, DEI backlash

Harley-Davidson lowered its revenue forecast for 2024 as stubborn inflation, high interest rates and consumer blowback from a DEI controversy impacted the motorcycle maker's sales.

2 months ago - Fox Business

Harley-Davidson, Inc. (HOG) Q3 2024 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q3 2024 Earnings Conference Call October 24, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer ...

2 months ago - Seeking Alpha

Harley-Davidson slashes forecast as sales slammed by DEI boycott, inflation

The name brand bikemaker has seen sales slump amid rising uncertainty about the economy and policies. A conservative-led boycott against the company's DEI policies only added to Harley-Davidson's sale...

2 months ago - New York Post

Harley-Davidson's stock down 2% as lowered guidance offsets earnings beat

Harley-Davidson Inc.'s stock fell 2% early Thursday, after the iconic motorbike maker topped estimates for the third quarter despite steep declines in profit and revenue, but lowered its full-year gui...

2 months ago - Market Watch

Harley-Davidson Delivers Third Quarter Financial Results

MILWAUKEE , Oct. 24, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2024 results. "We have worked diligently through t...

2 months ago - PRNewsWire

Harley-Davidson cuts full-year revenue forecast

Harley-Davidson trimmed its revenue forecast for the year as sticky inflation and high borrowing costs hurt demand for motorcycles in North America.

2 months ago - Reuters

Harley-Davidson Gears Up For Q3 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

Harley-Davidson, Inc. HOG will release earnings results for its third quarter, before the opening bell on Thursday, Oct. 24.

2 months ago - Benzinga

Harley-Davidson, Inc. To Report Third Quarter Results On October 24, 2024

Webcast Conference Call Scheduled for 8 a.m. CDT MILWAUKEE , Oct. 3, 2024 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2024 financial results before market hours Th...

2 months ago - PRNewsWire

Harley-Davidson stock falls 5% after Baird's downgrade: Should you be selling?

On October 2, shares of Harley-Davidson Inc. (NYSE: HOG) fell 5% after analysts at Baird downgraded the stock from Buy to Neutral, lowering the price target to $40 from $42. The downgrade was prompted...

2 months ago - Invezz

Harley-Davidson Stock Is Falling. A Former Bull Left the Pack.

Baird analyst Craig Kennison downgraded Harley-Davidson stock to Hold from Buy, and lowered his price target to $40 from $44.

2 months ago - Barrons

Harley-Davidson recalls 41K motorcycles over wiring issue that could cause loss of power

Harley-Davidson is recalling about 41,600 model year 2024 motorcycles over concerns that the wiring inside the bikes could experience a short circuit.

3 months ago - Fox Business

Harley-Davidson® Factory Racing Elevates Podium Finishes with Protolabs

MINNEAPOLIS--(BUSINESS WIRE)--It was digital manufacturing leader Protolabs' quick-turn parts for the win in partnership with Harley-Davidson® Factory Racing. The team competes in the King of the Bagg...

3 months ago - Business Wire

Will Rate Cuts Send Harley Stock Back To $50

Harley-Davidson stock currently trades at about $38 per share, around 22% below its levels of $50 seen on May 17, 2021 (pre-inflation shock high), and appears to be undervalued. On the other hand, aut...

3 months ago - Forbes

Harley-Davidson drops diversity efforts after online pressure

The motorcycle company is no longer consulting the Human Rights Campaign's metric for treatment of LGBTQ+ employees. Harley-Davidson also affirmed its rejection of hiring quotas, supplier diversity sp...

4 months ago - CNBC

Harley Davidson drops DEI efforts

CNBC's Joe Kernen reports on the latest news.

4 months ago - CNBC Television

Companies from Harley-Davidson to John Deere are backing down on DEI

Harley-Davidson is pulling back its DEI programs, following backlash from a conservative activist. Robby Starbuck has led social media campaigns against companies for their DEI practices.

Other symbols: DE
4 months ago - Business Insider

Harley-Davidson slams brakes on ‘woke' policies after sparking biker and social-media outrage

Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers.

4 months ago - New York Post

Harley-Davidson bails on DEI, following activist pressure

Harley-Davidson Inc. on Monday became the latest company to make changes to its diversity and inclusion efforts following pressure from activists.

4 months ago - Market Watch

Harley-Davidson Changes DEI Policy Following Activist Pressure

Harley-Davidson HOG 0.79%increase; green up pointing triangle is the latest major company to make changes to its diversity policy after online pressure started by conservative activist Robby Starbuck.

4 months ago - WSJ

The Edelsteins, Faegenburg & Brown LLP: Jury Awards $287 Million To Victims In Fatal Harley-Davidson ‘Trike' Motorcycle Accident

GENESEO, N.Y.--(BUSINESS WIRE)-- #EdelsteinLaw--A local New York man was awarded more than $287 million in punitive damages, following a fatal accident involving a Harley-Davidson motorcycle.

4 months ago - Business Wire

Harley-Davidson Dealers Accuse Bike Maker of Hogging Profits

A group that represents more than 200 of Harley-Davidson's HOG 1.26%increase; green up pointing triangle U.S. dealers said the motorcycle maker has boosted its profit margins at their expense, threate...

4 months ago - WSJ

Harley-Davidson Celebrates 1 Million Riders Trained Milestone

Harley-Davidson® Riding Academy continues to build confident, safe, skilled riders through largest motorcycle rider training network in the United States MILWAUKEE , Aug. 2, 2024 /PRNewswire/ -- Harle...

5 months ago - PRNewsWire