Harley-Davidson, Inc. (HOG)

NYSE: HOG · Real-Time Price · USD
23.78
+0.27 (1.15%)
May 5, 2025, 4:00 PM EDT - Market closed
1.15%
Market Cap 2.94B
Revenue (ttm) 4.79B
Net Income (ttm) 353.52M
Shares Out 123.70M
EPS (ttm) 2.73
PE Ratio 8.71
Forward PE 9.28
Dividend $0.72 (3.03%)
Ex-Dividend Date Feb 28, 2025
Volume 2,058,656
Open 23.58
Previous Close 23.51
Day's Range 23.48 - 24.09
52-Week Range 20.45 - 39.93
Beta 1.31
Analysts Buy
Price Target 29.83 (+25.44%)
Earnings Date May 1, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 5,900
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial Statements

Analyst Forecast

According to 6 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $29.83, which is an increase of 25.44% from the latest price.

Price Target
$29.83
(25.44% upside)
Analyst Consensus: Buy
Stock Forecasts

News

H Partners Comments on ISS Recommendation

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

4 hours ago - Business Wire

Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees

ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen...

7 hours ago - PRNewsWire

Harley-Davidson Sends Letter to Shareholders

Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governa...

9 hours ago - PRNewsWire

Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'

While automakers enjoyed a rush of sales, as customers hurried to buy cars ahead of any tariff-induced price hikes, Harley-Davidson saw consumers hold back on non-necessities and splurges.

4 days ago - New York Post

Harley-Davidson, Inc. (HOG) Q1 2025 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q1 2025 Earnings Conference Call May 1, 2025 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Jonat...

4 days ago - Seeking Alpha

Harley-Davidson Sales Slowed by Tariffs, Economic Jitters

The motorcycle maker pulled its guidance for the year, blaming uncertainty over tariffs and the broader economy.

4 days ago - WSJ

Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales

Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.

4 days ago - WSJ

Harley-Davidson Delivers First Quarter Financial Results

MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead ...

4 days ago - PRNewsWire

Harley-Davidson pulls annual forecasts over tariff concerns

Harley-Davidson on Thursday suspended its annual forecasts as the motorbike maker navigates headwinds related to U.S. President Donald Trump's tariffs.

4 days ago - Reuters

Wall Street's Most Accurate Analysts Weigh In On 3 Consumer Stocks Delivering High-Dividend Yields

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks. These are often companies that have high free cash flows and reward shareholders with a high...

Other symbols: PAGSBUX
5 days ago - Benzinga

Harley-Davidson Sets the Record Straight on H Partners' Disingenuous and Harmful Claims

Highlights the Highly Qualified Board's Strong Governance and Effective Oversight of the Hardwire Strategic Plan, which is Delivering Results Details the Facts Regarding H Partners' Profound Disregard...

6 days ago - PRNewsWire

Purple Chip Capital Supports H Partners' Campaign for Change at Harley Davidson, Announces Intent to WITHHOLD its Votes at 2025 Annual Meeting of Shareholders

Calls out Disconnected Board of Directors and Misaligned Strategic Direction CANTON, Ga. , April 29, 2025 /PRNewswire/ -- Purple Chip Capital Management, LLC ("Purple Chip Capital"), a value-oriented ...

6 days ago - PRNewsWire

H Partners Issues Presentation Correcting Harley-Davidson's False and Misleading Claims

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

6 days ago - Business Wire

H Partners Files Definitive Proxy and Sends Letter to Harley-Davidson Shareholders Highlighting Urgent Need to Hold Entrenched Directors Accountable

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

7 days ago - Business Wire

H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

12 days ago - Business Wire

Crisis And Opportunity In Auto Makers

The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly...

Other symbols: CJETFGMHMCHTZJZXNKXIN
13 days ago - Seeking Alpha

The Boardroom Eruption Over the Future of Harley-Davidson

How a dispute over the next CEO, remote work and DEI led to a director's resignation and his public battle to oust other board members at the iconic motorcycle maker.

17 days ago - WSJ

Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , April 17, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2025 financial results before market hours T...

18 days ago - PRNewsWire

Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls

Investment firm H Partners has urged Harley-Davidson's shareholders to remove three directors from the board, including its CEO, holding them responsible for the company's declining sales and falling ...

19 days ago - New York Post

Major investor in Harley-Davidson wants CEO, two others removed from the board

A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on thei...

19 days ago - Fox Business

Harley-Davidson's latest roadblock: An activist shareholder who wants to oust its CEO

Harley-Davidson Inc. continues to face a rough road ahead as one of its largest shareholders said Wednesday the current board of directors of the company is not qualified to pick the iconic American m...

19 days ago - Market Watch

Major Harley-Davidson Shareholder Seeks Board Shake-Up

A member of the investment firm H Partners resigned from Harley's board earlier this month in preparation for a fight.

19 days ago - WSJ

H Partners Launches Withhold Campaign to Remove Three Entrenched Directors of Harley-Davidson at 2025 Annual Meeting

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

19 days ago - Business Wire

Investment firm H Partners prepares for fight at Harley-Davidson, WSJ reports

U.S. investment firm H Partners is preparing to launch a fight to shake up Harley-Davidson's board and replace its CEO in the face of deteriorating sales, the Wall Street Journal reported on Tuesday, ...

20 days ago - Reuters

Major Hedge Fund Prepares for Fight at Harley-Davidson

The investment firm H Partners resigned from Harley's board earlier this month in preparation for a fight.

20 days ago - WSJ