Harley-Davidson, Inc. (HOG)
| Market Cap | 2.51B -15.3% |
| Revenue (ttm) | 4.32B -9.8% |
| Net Income | 230.41M -34.8% |
| EPS | 1.94 -28.9% |
| Shares Out | 105.27M |
| PE Ratio | 12.27 |
| Forward PE | 27.52 |
| Dividend | $0.75 (3.15%) |
| Ex-Dividend Date | Mar 2, 2026 |
| Volume | 840,701 |
| Open | 23.45 |
| Previous Close | 23.36 |
| Day's Range | 22.83 - 23.88 |
| 52-Week Range | 17.09 - 31.25 |
| Beta | 1.28 |
| Analysts | Hold |
| Price Target | 25.45 (+6.75%) |
| Earnings Date | May 5, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 16 analysts, the average rating for HOG stock is "Hold." The 12-month stock price target is $25.45, which is an increase of 6.75% from the latest price.
News
Harley-Davidson price target raised to $15 from $12 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $15 from $12 and keeps an Underweight rating on the shares. The firm raised 2026 estimates post-Q1 to reflect…
Harley-Davidson price target raised to $26 from $19 at UBS
UBS raised the firm’s price target on Harley-Davidson (HOG) to $26 from $19 and keeps a Neutral rating on the shares. The firm’s confidence in Harley-Davidson is the strongest it…
Harley-Davidson Q1 Earnings Call Highlights
Harley-Davidson NYSE: HOG reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital...
Harley-Davidson price target raised to $26 from $23 at Citi
Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $26 from $23 and keeps a Neutral rating on the shares.
Harley-Davidson price target raised to $28 from $24 at Baird
Baird analyst Craig Kennison raised the firm’s price target on Harley-Davidson (HOG) to $28 from $24 and keeps a Neutral rating on the shares. The firm updated its model following…
Harley-Davidson’s ‘Back to the Bricks’ Radical New Strategy Sends HOG Stock Screaming Higher
Harley-Davidson stock ($HOG) gains momentum as the legendary motorcycle brand kicks off a major comeback attempt with its “Back to the Bricks” strategy. This shift comes under the lead of…
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Harley-Davidson Earnings Call Transcript: Q1 2026
Q1 2026 saw 8% global retail sales growth, led by North America, but revenue and margins declined due to HDFS restructuring and higher tariffs. The Back to the Bricks plan aims to restore volume, expand the portfolio, and boost dealer profitability, with guidance reaffirmed and optimism for the year.
Harley-Davidson Earnings release: Q1 2026
Harley-Davidson released its Q1 2026 earnings on May 5, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q1 2026
Harley-Davidson has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 5, 2026.
Harley-Davidson Quarterly report: Q1 2026
Harley-Davidson has published its Q1 2026 quarterly earnings report on May 5, 2026.
Harley-Davidson sees FY26 operating income $45M-$60M
Sees FY26 HDMC global motorcycle retail sales 130,000-135,000 units; global motorcycle wholesale shipments 130,000-135,000 units; operating income of a ($40M)-$10M; HDFS operating income $45M-$60M; Li...
Harley-Davidson announces new strategic plan to deliver growth
Harley-Davidson (HOG) announced “Back to the Bricks,” its new strategic plan designed to restore the Company’s performance and deliver profitable growth. Back to the Bricks is built on five key…
Harley-Davidson reports Q1 EPS 22c, consensus 23c
Reports Q1 revenue $1.17B, consensus $996.62M. “We’re pleased with our Q1 results, which reflect actions we’ve taken to drive demand and improve dealer health. We saw a 14% increase in…
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to...
Harley-Davidson Delivers First Quarter Financial Results
MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter r...
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.
Harley-Davidson Recalling 100,000 Bikes Over Mechanical Fears – So Why has its Stock Not Reversed?
Shares in iconic motorbike manufacturer Harley-Davidson ($HOG) edged higher in pre-market trading today despite being forced to recall nearly 100,000 bikes due to mechanical issues. Key Details of the...
Harley-Davidson recalling 88,000 motorcycles in U.S.
Harley-Davidson (HOG) is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the NHTSA…
Harley-Davidson recalling 88,000 motorcycles in U.S.
Harley-Davidson (HOG) is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the NHTSA…
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
Harley-Davidson is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the U.S. Natio...
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.
Harley-Davidson Rallies 38%, But Analysts See Downside Ahead
Investors have been revving their engines as Harley-Davidson Inc. NYSE: HOG rebounds from a major sell-off. However, with analyst estimates more than 10% below the current price and the company still ...
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection
This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited...