Harley-Davidson, Inc. (HOG)

NYSE: HOG · Real-Time Price · USD
21.72
-0.86 (-3.81%)
Apr 15, 2025, 2:49 PM EDT - Market open
-3.81%
Market Cap 2.70B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
Shares Out 124.54M
EPS (ttm) 3.44
PE Ratio 6.29
Forward PE 6.98
Dividend $0.72 (3.33%)
Ex-Dividend Date Feb 28, 2025
Volume 872,568
Open 22.33
Previous Close 22.58
Day's Range 21.56 - 22.52
52-Week Range 20.45 - 40.14
Beta 1.29
Analysts Buy
Price Target 32.00 (+47.33%)
Earnings Date Apr 24, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 5,900
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial Statements

Analyst Forecast

According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $32.0, which is an increase of 47.33% from the latest price.

Price Target
$32.0
(47.33% upside)
Analyst Consensus: Buy
Stock Forecasts

News

The Score: CarMax, Harley-Davidson, JPMorgan Chase and More Stocks That Defined the Week

Here are some of the major companies whose stocks moved on the week's news.

Other symbols: JPMKMX
3 days ago - WSJ

Harley-Davidson board member resigns, cites 'grave concerns' about company

A Harley-Davidson director has resigned after expressing "grave concerns" about the current state of the company in a letter to the motorcycle maker's board.

5 days ago - Reuters

Harley-Davidson Director Resigns Citing ‘Grave Concerns' About Company

Jared Dourdeville of the New York investment firm H Partners expressed numerous frustrations, and said the company had suffered from “cultural depletion.”

5 days ago - WSJ

From juice to jewellery: which U.S. goods will EU hit with tariffs?

The European Union will launch countermeasures from next Tuesday against U.S. President Donald Trump's steel and aluminium tariffs with extra duties on 21 billion euros ($23 billion) of U.S. imports.

Other symbols: ADMMHKRLSWKTSNWHR
6 days ago - Reuters

Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker

Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.

7 days ago - New York Post

Harley-Davidson says CEO plans to retire

Harley-Davidson's Jochen Zeitz is planning to retire as CEO after five years in the role, the motorcycle maker said on Tuesday.

7 days ago - Reuters

Harley-Davidson Seeks New CEO, Facing Sales Slump and Tariffs

The motorcycle maker has engaged an executive search firm to find a replacement for CEO Jochen Zeitz, who the company said plans to retire after five years on the job.

7 days ago - WSJ

CEO Search Process Confirmed

MILWAUKEE , April 8, 2025 /PRNewswire/ -- The Board of Directors of Harley-Davidson, Inc. (the "Company") (NYSE: HOG) today confirmed that it is engaged in an on-going CEO search process, as part of t...

7 days ago - PRNewsWire

How tariffs will impact Harley-Davidson

US President Donald Trump has made tariffs a central part of his second administration, fueling trade tensions with adversaries and allies alike. Morningstar senior equity analyst Jaime Katz joins Mar...

14 days ago - Yahoo Finance

Harley-Davidson Wants Payback if Europe Targets Its Bikes

Tariffs could lift motorcycle prices to six figures in some countries. Sales are already under pressure in the hypercompetitive European market.

15 days ago - WSJ

Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs

The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

4 weeks ago - Market Watch

Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miam...

5 weeks ago - PRNewsWire

Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Bank of America Consumer & Retail Conference at the Fontainebleau M...

5 weeks ago - PRNewsWire

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand...

6 weeks ago - Seeking Alpha

Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference

MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the ...

6 weeks ago - PRNewsWire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payabl...

2 months ago - PRNewsWire

Harley-Davidson, Inc. (HOG) Q4 2024 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q4 2024 Earnings Conference Call February 5, 2025 9:00 AM ET Company Participants Shawn Collins - Director of Investor Relations Jochen Zeitz - Chairman, President an...

2 months ago - Seeking Alpha

Harley-Davidson stock slips after Q4 loss amid ‘cyclical headwinds for discretionary products'

The high-interest rate environment has impacted consumer confidence, according to Harley-Davidson CEO Jochen Zeitz

2 months ago - Market Watch

Harley-Davidson forecasts 2025 motorcycle revenue flat to down 5%

Harley-Davidson said on Wednesday it expects 2025 motorcycle revenue to be flat to down 5%, as consumers pulled back from big-ticket purchases.

2 months ago - Reuters

Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook

MILWAUKEE , Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlo...

2 months ago - PRNewsWire

HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE® ULTRA, PAN AMERICA® 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP

Refreshed Sportster® S Model and Four Limited-Edition Custom Vehicle Operation™ Models Offered For 2025 MILWAUKEE , Jan. 24, 2025 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) today revealed all-new and ...

2 months ago - PRNewsWire

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025

Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE , Jan. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2024 financial results before ...

3 months ago - PRNewsWire

2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR.

Advanced Ticket Sales Begin January 17, 2025 MILWAUKEE , Jan. 9, 2025 /PRNewswire/ -- The annual Harley-Davidson (NYSE:HOG) Homecoming ®  Festival will be headlined by musical acts Chris Stapleton and...

3 months ago - PRNewsWire

Harley-Davidson announces promotion of Jonathan Root to President, Commercial

MILWAUKEE , Jan. 8, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that Jonathan Root has been promoted to President, Commercial; Root will continue to serve...

3 months ago - PRNewsWire

Stock Picks From Seeking Alpha's December 2024 New Analysts

In December, we welcomed 29 new analysts to Seeking Alpha and in this article we are showcasing their stock picks and investment strategies. Five buy picks are highlighted on Viasat, Newmont, NeuroOne...

3 months ago - Seeking Alpha