Harley-Davidson, Inc. (HOG)

Market Cap	3.63B
Revenue (ttm)	4.47B
Net Income (ttm)	242.82M
Shares Out	121.55M
EPS (ttm)	1.93
PE Ratio	15.52
Forward PE	7.19
Dividend	$0.72 (2.41%)
Ex-Dividend Date	Sep 10, 2025

Volume	1,383,738
Open	30.61
Previous Close	30.70
Day's Range	29.83 - 30.71
52-Week Range	20.45 - 39.93
Beta	1.32
Analysts	Buy
Price Target	30.00 (+0.37%)
Earnings Date	Oct 23, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo...

• Industry: Recreational Vehicles
• Sector: Consumer Discretionary
• Founded: 1903
• Employees: 5,900
• Stock Exchange: NYSE
• Ticker Symbol: HOG
• Website: https://www.harley-davidson.com

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Analyst Summary

According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $30.0, which is an increase of 0.37% from the latest price.

Price Target

$30.0

(0.37% upside)

Analyst Consensus: Buy