Harley-Davidson, Inc. (HOG)

NYSE: HOG · Real-Time Price · USD
26.07
+0.49 (1.92%)
Mar 26, 2025, 11:09 AM EDT - Market open
1.92%
Market Cap 3.25B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
Shares Out 124.54M
EPS (ttm) 3.44
PE Ratio 7.59
Forward PE 8.18
Dividend $0.72 (2.76%)
Ex-Dividend Date Feb 28, 2025
Volume 299,173
Open 25.65
Previous Close 25.58
Day's Range 25.74 - 26.30
52-Week Range 23.81 - 44.16
Beta 1.51
Analysts Buy
Price Target 34.14 (+30.96%)
Earnings Date Apr 24, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 5,900
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial Statements

Analyst Forecast

According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $34.14, which is an increase of 30.96% from the latest price.

Price Target
$34.14
(30.96% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs

The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

13 days ago - Market Watch

Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miam...

15 days ago - PRNewsWire

Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Bank of America Consumer & Retail Conference at the Fontainebleau M...

15 days ago - PRNewsWire

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand...

21 days ago - Seeking Alpha

Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference

MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the ...

26 days ago - PRNewsWire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payabl...

5 weeks ago - PRNewsWire

Harley-Davidson, Inc. (HOG) Q4 2024 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q4 2024 Earnings Conference Call February 5, 2025 9:00 AM ET Company Participants Shawn Collins - Director of Investor Relations Jochen Zeitz - Chairman, President an...

6 weeks ago - Seeking Alpha

Harley-Davidson stock slips after Q4 loss amid ‘cyclical headwinds for discretionary products'

The high-interest rate environment has impacted consumer confidence, according to Harley-Davidson CEO Jochen Zeitz

7 weeks ago - Market Watch

Harley-Davidson forecasts 2025 motorcycle revenue flat to down 5%

Harley-Davidson said on Wednesday it expects 2025 motorcycle revenue to be flat to down 5%, as consumers pulled back from big-ticket purchases.

7 weeks ago - Reuters

Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook

MILWAUKEE , Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlo...

7 weeks ago - PRNewsWire

HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE® ULTRA, PAN AMERICA® 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP

Refreshed Sportster® S Model and Four Limited-Edition Custom Vehicle Operation™ Models Offered For 2025 MILWAUKEE , Jan. 24, 2025 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) today revealed all-new and ...

2 months ago - PRNewsWire

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025

Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE , Jan. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2024 financial results before ...

2 months ago - PRNewsWire

2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR.

Advanced Ticket Sales Begin January 17, 2025 MILWAUKEE , Jan. 9, 2025 /PRNewswire/ -- The annual Harley-Davidson (NYSE:HOG) Homecoming ®  Festival will be headlined by musical acts Chris Stapleton and...

2 months ago - PRNewsWire

Harley-Davidson announces promotion of Jonathan Root to President, Commercial

MILWAUKEE , Jan. 8, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that Jonathan Root has been promoted to President, Commercial; Root will continue to serve...

2 months ago - PRNewsWire

Stock Picks From Seeking Alpha's December 2024 New Analysts

In December, we welcomed 29 new analysts to Seeking Alpha and in this article we are showcasing their stock picks and investment strategies. Five buy picks are highlighted on Viasat, Newmont, NeuroOne...

2 months ago - Seeking Alpha

Öhlins Launches First Front Fork and New STX Pro Shock Upgrades for Harley-Davidson

UPPLANDS VÄSBY, Sweden, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Öhlins Racing the global leader in advanced suspension technology, has debuted its first front fork for Harley-Davidson motorcycles – the Amer...

5 months ago - GlobeNewsWire

Can Harley Stock Rev Up To $50?

Harley-Davidson stock currently trades at about $33 per share, around 33% below its levels of $49 seen on May 17, 2021 (pre-inflation shock high), and appears to be undervalued. Harley saw its stock t...

5 months ago - Forbes

Harley-Davidson cuts revenue forecast on inflation, DEI backlash

Harley-Davidson lowered its revenue forecast for 2024 as stubborn inflation, high interest rates and consumer blowback from a DEI controversy impacted the motorcycle maker's sales.

5 months ago - Fox Business

Harley-Davidson, Inc. (HOG) Q3 2024 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q3 2024 Earnings Conference Call October 24, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer ...

5 months ago - Seeking Alpha

Harley-Davidson slashes forecast as sales slammed by DEI boycott, inflation

The name brand bikemaker has seen sales slump amid rising uncertainty about the economy and policies. A conservative-led boycott against the company's DEI policies only added to Harley-Davidson's sale...

5 months ago - New York Post

Harley-Davidson's stock down 2% as lowered guidance offsets earnings beat

Harley-Davidson Inc.'s stock fell 2% early Thursday, after the iconic motorbike maker topped estimates for the third quarter despite steep declines in profit and revenue, but lowered its full-year gui...

5 months ago - Market Watch

Harley-Davidson Delivers Third Quarter Financial Results

MILWAUKEE , Oct. 24, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2024 results. "We have worked diligently through t...

5 months ago - PRNewsWire

Harley-Davidson cuts full-year revenue forecast

Harley-Davidson trimmed its revenue forecast for the year as sticky inflation and high borrowing costs hurt demand for motorcycles in North America.

5 months ago - Reuters

Harley-Davidson Gears Up For Q3 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

Harley-Davidson, Inc. HOG will release earnings results for its third quarter, before the opening bell on Thursday, Oct. 24.

5 months ago - Benzinga

Harley-Davidson, Inc. To Report Third Quarter Results On October 24, 2024

Webcast Conference Call Scheduled for 8 a.m. CDT MILWAUKEE , Oct. 3, 2024 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2024 financial results before market hours Th...

6 months ago - PRNewsWire