Harley-Davidson, Inc. (HOG)
| Market Cap | 2.64B -24.7% |
| Revenue (ttm) | 4.24B -5.2% |
| Net Income | 202.64M -16.5% |
| EPS | 1.78 -7.8% |
| Shares Out | 104.07M |
| PE Ratio | 14.28 |
| Forward PE | 17.75 |
| Dividend | $0.75 (2.96%) |
| Ex-Dividend Date | Sep 15, 2026 |
| Volume | 193,565 |
| Open | 25.63 |
| Previous Close | 25.52 |
| Day's Range | 25.31 - 25.72 |
| 52-Week Range | 17.09 - 29.22 |
| Beta | 1.30 |
| Analysts | Hold |
| Price Target | 28.18 (+11.14%) |
| Est. Earnings | Nov 3, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 16 analysts, the average rating for HOG stock is "Hold." The 12-month stock price target is $28.18, which is an increase of 11.14% from the latest price.
News
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
When foreign governments want revenge for U.S. tariffs, America's most celebrated motorcycle manufacturer usually makes the hit list. The European Union hit Harley-Davidson with 25% retaliatory tariff...
Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees
MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whe...
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept.
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026.
Harley-Davidson Earnings Call Transcript: Q2 2026
Q2 saw continued North American retail growth, improved dealer inventory health, and strong new product launches, leading to raised full-year guidance for retail units and operating income. Tariff costs and European market challenges persist, but cost savings and capital-light financing initiatives remain on track.
Harley-Davidson Earnings release: Q2 2026
Harley-Davidson released its Q2 2026 earnings on July 23, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q2 2026
Harley-Davidson has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 23, 2026.
Harley-Davidson Quarterly report: Q2 2026
Harley-Davidson has published its Q2 2026 quarterly earnings report on July 23, 2026.
Harley-Davidson posts lower quarterly results as raw material costs rise
Harley-Davidson reported lower second-quarter profit and revenue but raised its annual forecast on Thursday, as the legacy motorbike maker leaned on its wider turnaround plan to navigate higher cost...
Harley-Davidson Raises Outlook on Strong North American Sales
Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our s...
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on ...
Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
Harley-Davidson to bring Revolution Max production back to US
Harley-Davidson said on Tuesday it is bringing production of the Revolution Max engine platform for North America back to the U.S.
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (...
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.
Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'
“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the In...
Harley-Davidson Transcript: AGM 2026
The meeting introduced a new strategic plan to address a challenging 2025 and drive long-term growth. All board and management proposals passed, while a shareholder climate transition plan proposal was not approved. Key risks and the need for disciplined execution were discussed.
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Harley-Davidson Earnings Call Transcript: Q1 2026
Q1 2026 saw 8% global retail sales growth, led by North America, but revenue and margins declined due to HDFS restructuring and higher tariffs. The Back to the Bricks plan aims to restore volume, expand the portfolio, and boost dealer profitability, with guidance reaffirmed and optimism for the year.
Harley-Davidson Earnings release: Q1 2026
Harley-Davidson released its Q1 2026 earnings on May 5, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q1 2026
Harley-Davidson has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 5, 2026.
Harley-Davidson Quarterly report: Q1 2026
Harley-Davidson has published its Q1 2026 quarterly earnings report on May 5, 2026.
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.