Harley-Davidson, Inc. (HOG)
| Market Cap | 2.83B -17.9% |
| Revenue (ttm) | 4.24B -5.2% |
| Net Income | 202.64M -16.5% |
| EPS | 1.78 -7.8% |
| Shares Out | 104.07M |
| PE Ratio | 15.39 |
| Forward PE | 19.06 |
| Dividend | $0.75 (2.74%) |
| Ex-Dividend Date | Sep 15, 2026 |
| Volume | 1,177,376 |
| Open | 26.74 |
| Previous Close | 26.95 |
| Day's Range | 26.69 - 27.58 |
| 52-Week Range | 17.09 - 28.86 |
| Beta | 1.32 |
| Analysts | Buy |
| Price Target | 27.90 (+2.57%) |
| Est. Earnings | Nov 3, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 15 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $27.9, which is an increase of 2.57% from the latest price.
News
Harley-Davidson Stock Jumps as Citi Bets on a Turnaround
Citi upgraded Harley-Davidson to Buy, citing improving retail sales and dealer sentiment, with the returning Sportster offering another potential boost.
Citi upgrades Harley-Davidson to Buy after several years of caution
Citi upgraded Harley-Davidson (HOG) to Buy from Neutral with a price target of $33, up from $31. Citi says that following several years of caution on Harley-Davidson shares, the “facts…
Harley-Davidson jumps 3% to $25.35 after Citi upgrades to Buy
05:26 EDT Harley-Davidson (HOG) jumps 3% to $25.35 after Citi upgrades to Buy
Harley-Davidson upgraded to Buy from Neutral at Citi
Citi analyst James Hardiman upgraded Harley-Davidson (HOG) to Buy from Neutral with a price target of $33, up from $31.
Harley-Davidson target for retaliatory tariffs, WSJ says
Over the years, as foreign governments look to retaliate against U.S. tariffs, Harley-Davidson (HOG) usually makes the list of companies impacted, John Keilman of The Wall Street Journal reports. In…
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
When foreign governments want revenge for U.S. tariffs, America's most celebrated motorcycle manufacturer usually makes the hit list. The European Union hit Harley-Davidson with 25% retaliatory tariff...
Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees
MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whe...
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept.
Harley-Davidson price target raised to $31 from $27 at Citi
Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $31 from $27 and keeps a Neutral rating on the shares. The firm believes Harley could “finally…
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026.
Harley-Davidson price target raised to $28 from $26 at UBS
UBS raised the firm’s price target on Harley-Davidson (HOG) to $28 from $26 and keeps a Neutral rating on the shares.
Harley-Davidson price target raised to $33 from $30 at DA Davidson
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $33 from $30 and keeps a Buy rating on the shares. The firm cites the company’s…
Harley-Davidson price target raised to $17 from $15 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $17 from $15 and keeps an Underweight rating on the shares. Harley-Davidson benefited from stronger industry retail sales, but...
Harley-Davidson price target raised to $30 from $28 at Baird
Baird raised the firm’s price target on Harley-Davidson (HOG) to $30 from $28 and keeps a Neutral rating on the shares. The firm updated its model following results where guidance…
Harley-Davidson Earnings Call Transcript: Q2 2026
Q2 saw continued North American retail growth, improved dealer inventory health, and strong new product launches, leading to raised full-year guidance for retail units and operating income. Tariff costs and European market challenges persist, but cost savings and capital-light financing initiatives remain on track.
Harley-Davidson Earnings release: Q2 2026
Harley-Davidson released its Q2 2026 earnings on July 23, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q2 2026
Harley-Davidson has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 23, 2026.
Harley-Davidson Quarterly report: Q2 2026
Harley-Davidson has published its Q2 2026 quarterly earnings report on July 23, 2026.
Harley-Davidson posts lower quarterly results as raw material costs rise
Harley-Davidson reported lower second-quarter profit and revenue but raised its annual forecast on Thursday, as the legacy motorbike maker leaned on its wider turnaround plan to navigate higher cost...
Harley-Davidson Raises Outlook on Strong North American Sales
Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.
Harley-Davidson reports Q2 EPS 75c, consensus 64c
Reports Q2 revenue $1.23B, consensus $1.17B. “Our Q2 performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of...
Harley-Davidson provides updated 2026 outlook
Harley-Davidson (HOG) provided its updated 2026 outlook. The company revised its financial guidance and now expects: HDMC global motorcycle retail sales of 133,500 to 138,500 units from a previously e...
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our s...
Harley-Davidson upgraded to Buy from Hold at Loop Capital
Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target
Harley-Davidson price target raised to $27 from $26 at Citi
Citi raised the firm’s price target on Harley-Davidson (HOG) to $27 from $26 and keeps a Neutral rating on the shares. The firm thinks Harley’s U.S. retail unit sales were…