Harley-Davidson, Inc. (HOG)
| Market Cap | 2.43B -29.4% |
| Revenue (ttm) | 4.47B -13.8% |
| Net Income | 338.74M -25.6% |
| EPS | 2.78 -19.2% |
| Shares Out | 118.14M |
| PE Ratio | 7.40 |
| Forward PE | 71.48 |
| Dividend | $0.72 (3.50%) |
| Ex-Dividend Date | Mar 2, 2026 |
| Volume | 842,680 |
| Open | 20.08 |
| Previous Close | 20.35 |
| Day's Range | 20.05 - 20.62 |
| 52-Week Range | 19.33 - 31.25 |
| Beta | 1.42 |
| Analysts | Buy |
| Price Target | 27.43 (+33.22%) |
| Earnings Date | Feb 10, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $27.43, which is an increase of 33.22% from the latest price.
News
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payab...
Harley-Davidson Q4: Weak Earnings Amid Strategy Reset
Harley-Davidson, Inc. reported weak Q4 results across all segments. Lower motorcycle sales and a previous loan book transaction weigh on earnings. The 2026 guidance suggests weak earnings ahead. The y...
This iconic American brand's debt may be on the verge of junk status
A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.
Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript
Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript
Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.
Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.
Harley-Davidson Loss Widens on Falling Motorcycle Sales
Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook
MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 o...
Harley-Davidson's fourth-quarter loss widens
Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.
India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla
India will slash tariffs on high-end American cars to 30% from as high as 110% and eliminate duties on Harley-Davidson bikes under an interim trade pact, an official said, but will not make concession...
Harley-Davidson: Extremely Undervalued And Heavily Shorted
Harley-Davidson (HOG) faces secular decline, aging demographics, and market share losses, yet trades at an extremely undervalued level even accounting for ongoing headwinds. The recent debt deal with ...
Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before m...
Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month
The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.
Harley-Davidson Makes Executive Changes Under New CEO
The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.
Harley-Davidson Announces Key Leadership Changes
Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) tod...
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028
MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...
Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...
Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to...
Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers t...
Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript
Harley-Davidson, Inc. ( HOG) Q3 2025 Earnings Call November 4, 2025 9:00 AM EST Company Participants Shawn Collins - Director of Investor Relations Arthur Starrs - CEO, President & Director Jonathan ...
Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales
Harley-Davidson Inc. reported third-quarter results that surpassed Wall Street expectations, though the figures revealed underlying challenges in its core motorcycle business. The Milwaukee-based moto...
Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.
Tuesday, Harley-Davidson announced third-quarter earnings per share of $3.10 from sales of $1.3 billion. Wall Street was looking for EPS of $1.53 from sales of $1 billion.
Harley-Davidson Profit Rises Despite Weak Consumer Confidence
Harley-Davidson reported higher third-quarter profit, but said demand for motorcycles remains soft due to economic uncertainty and global tariffs
Harley-Davidson Delivers Third Quarter Financial Results
MILWAUKEE , Nov. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2025 results. "Our Q3 results demonstrate the posi...
Harley-Davidson's third-quarter profit rises
Harley-Davidson reported a higher third-quarter profit on Tuesday, helped by cost-saving measures and strong margins from its custom touring models.
HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS
Additional New Harley-Davidson ® Motorcycles to Debut Jan. 14, 2026 MILWAUKEE , Nov. 3, 2025 /PRNewswire/ -- Harley-Davidson today revealed select new models from its 2026 motorcycle line up on H-D.co...