Harley-Davidson, Inc. (HOG)

NYSE: HOG · Real-Time Price · USD
24.38
+0.18 (0.74%)
At close: Jun 16, 2025, 4:00 PM
24.30
-0.08 (-0.33%)
After-hours: Jun 16, 2025, 7:50 PM EDT
0.74%
Market Cap 2.96B
Revenue (ttm) 4.79B
Net Income (ttm) 353.52M
Shares Out 121.49M
EPS (ttm) 2.73
PE Ratio 8.93
Forward PE 9.09
Dividend $0.72 (2.95%)
Ex-Dividend Date Jun 2, 2025
Volume 2,394,317
Open 24.84
Previous Close 24.20
Day's Range 24.19 - 24.84
52-Week Range 20.45 - 39.93
Beta 1.33
Analysts Buy
Price Target 30.00 (+23.05%)
Earnings Date Jul 24, 2025

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 5,900
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial Statements

Analyst Forecast

According to 6 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $30.0, which is an increase of 23.05% from the latest price.

Price Target
$30.0
(23.05% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters

Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-D...

12 days ago - GlobeNewsWire

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors

LOS ANGELES , June 2, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz is investigating potential claims against the board of directors of Harley-Davidson, Inc. ("Harley-Davidson" or the "Company...

14 days ago - PRNewsWire

Harley-Davidson Gets Back to Business

MILWAUKEE , May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement in connection with the release of the certified vot...

4 weeks ago - PRNewsWire

Harley Davidson scores victory in board battle aimed at removing CEO

Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.

4 weeks ago - Reuters

H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), whic...

4 weeks ago - Business Wire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payabl...

4 weeks ago - PRNewsWire

Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting

MILWAUKEE , May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders ...

4 weeks ago - PRNewsWire

Harley-Davidson Leaders Survive Proxy Fight

A preliminary vote shows shareholders backed Chairman Jochen Zeitz and two other board members, despite an activist's attempt to remove them.

4 weeks ago - WSJ

Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting

Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE...

5 weeks ago - PRNewsWire

HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026

New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of theworld's most iconic brands with the most exciting sport on Earth. MLWAUKEE and LE MANS, FRANCE , May 10, 202...

5 weeks ago - PRNewsWire

Harley-Davidson Comments on H Partners' Latest Missive

Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE , May 9, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) t...

5 weeks ago - PRNewsWire

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), whic...

5 weeks ago - Business Wire

Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations

Reports Follow Separate Recommendation from Leading Independent Proxy Advisory Firm ISS to Vote "FOR ALL" Harley-Davidson Nominees Glass Lewis and Egan-Jones Reports Fail to Recognize Harley-Davidson'...

5 weeks ago - PRNewsWire

Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley” or the “Company”), which...

5 weeks ago - Business Wire

Proxy Firms Split on Harley-Davidson Board Shake-Up

Shareholder advisers differed on an activist investor's campaign to remove three board members.

5 weeks ago - WSJ

H Partners Comments on ISS Recommendation

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficia...

6 weeks ago - Business Wire

Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees

ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen...

6 weeks ago - PRNewsWire

Harley-Davidson Sends Letter to Shareholders

Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governa...

6 weeks ago - PRNewsWire

Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'

While automakers enjoyed a rush of sales, as customers hurried to buy cars ahead of any tariff-induced price hikes, Harley-Davidson saw consumers hold back on non-necessities and splurges.

6 weeks ago - New York Post

Harley-Davidson, Inc. (HOG) Q1 2025 Earnings Call Transcript

Harley-Davidson, Inc. (NYSE:HOG) Q1 2025 Earnings Conference Call May 1, 2025 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Jonat...

6 weeks ago - Seeking Alpha

Harley-Davidson Sales Slowed by Tariffs, Economic Jitters

The motorcycle maker pulled its guidance for the year, blaming uncertainty over tariffs and the broader economy.

6 weeks ago - WSJ

Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales

Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.

6 weeks ago - WSJ

Harley-Davidson Delivers First Quarter Financial Results

MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead ...

6 weeks ago - PRNewsWire

Harley-Davidson pulls annual forecasts over tariff concerns

Harley-Davidson on Thursday suspended its annual forecasts as the motorbike maker navigates headwinds related to U.S. President Donald Trump's tariffs.

6 weeks ago - Reuters

Wall Street's Most Accurate Analysts Weigh In On 3 Consumer Stocks Delivering High-Dividend Yields

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks. These are often companies that have high free cash flows and reward shareholders with a high...

Other symbols: PAGSBUX
6 weeks ago - Benzinga