Harley-Davidson, Inc. (HOG)
| Market Cap | 3.16B -3.7% |
| Revenue (ttm) | 3.98B -14.6% |
| Net Income | -131.96M |
| EPS | -1.23 |
| Shares Out | 104.07M |
| PE Ratio | n/a |
| Forward PE | 17.17 |
| Dividend | $0.75 (2.47%) |
| Ex-Dividend Date | Sep 15, 2026 |
| Volume | 3,599,209 |
| Open | 29.60 |
| Previous Close | 29.52 |
| Day's Range | 29.13 - 31.12 |
| 52-Week Range | 17.09 - 31.12 |
| Beta | 1.32 |
| Analysts | Buy |
| Price Target | 28.10 (-7.35%) |
| Earnings Date | Oct 29, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Summary
According to 15 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $28.1, which is a decrease of -7.35% from the latest price.
News
Harley-Davidson Earnings Call Transcript: Q3 2026
Global retail rose 5%, led by 9% North American growth, while dealer inventory fell 26% YoY. Stronger retail and execution lifted FY26 guidance; tariff, supplier and European pressures remain.
Harley-Davidson Earnings release: Q3 2026
Harley-Davidson released its Q3 2026 earnings on October 29, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q3 2026
Harley-Davidson has posted slides in relation to its Q3 2026 quarterly earnings report, which was published on October 29, 2026.
Harley-Davidson Net Down, Company Boosts Sales Volume Projection
Harley-Davidson's third-quarter net income fell as a year-earlier gain and a shift in its dealer inventory strategy weighed, but the maker of high-end motorbikes boosted its sales volume projection fo...
Harley-Davidson reports Q3 EPS 40c, consensus 47c
Reports Q3 revenue $964.02M, consensus $1.07B. “We are pleased with the continued progress made toward aligning wholesale activity with retail demand, achieving a further 26% reduction in dealer inven...
Harley-Davidson raises 2026 operating income view to $25M-$55M
07:18 EDT Harley-Davidson (HOG) raises 2026 operating income view to $25M-$55M
Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
MILWAUKEE, Oct. 29, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2026 results, announced the addition of two new mem...
Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble
LiveWire's CEO has departed and a restructuring officer has taken over as losses mount at the once-hyped spinoff.
Harley-Davidson price target raised to $19 from $17 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $19 from $17 and keeps an Underweight rating on the shares.
Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, Oct. 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2026 financial results before market hours on T...
Harley-Davidson Stock Jumps as Citi Bets on a Turnaround
Citi upgraded Harley-Davidson to Buy, citing improving retail sales and dealer sentiment, with the returning Sportster offering another potential boost.
Citi upgrades Harley-Davidson to Buy after several years of caution
Citi upgraded Harley-Davidson (HOG) to Buy from Neutral with a price target of $33, up from $31. Citi says that following several years of caution on Harley-Davidson shares, the “facts…
Harley-Davidson jumps 3% to $25.35 after Citi upgrades to Buy
05:26 EDT Harley-Davidson (HOG) jumps 3% to $25.35 after Citi upgrades to Buy
Harley-Davidson upgraded to Buy from Neutral at Citi
Citi analyst James Hardiman upgraded Harley-Davidson (HOG) to Buy from Neutral with a price target of $33, up from $31.
Harley-Davidson target for retaliatory tariffs, WSJ says
Over the years, as foreign governments look to retaliate against U.S. tariffs, Harley-Davidson (HOG) usually makes the list of companies impacted, John Keilman of The Wall Street Journal reports. In…
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
When foreign governments want revenge for U.S. tariffs, America's most celebrated motorcycle manufacturer usually makes the hit list. The European Union hit Harley-Davidson with 25% retaliatory tariff...
Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees
MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whe...
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept.
Harley-Davidson price target raised to $31 from $27 at Citi
Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $31 from $27 and keeps a Neutral rating on the shares. The firm believes Harley could “finally…
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026.
Harley-Davidson price target raised to $28 from $26 at UBS
UBS raised the firm’s price target on Harley-Davidson (HOG) to $28 from $26 and keeps a Neutral rating on the shares.
Harley-Davidson price target raised to $33 from $30 at DA Davidson
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $33 from $30 and keeps a Buy rating on the shares. The firm cites the company’s…
Harley-Davidson price target raised to $17 from $15 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $17 from $15 and keeps an Underweight rating on the shares. Harley-Davidson benefited from stronger industry retail sales, but...
Harley-Davidson price target raised to $30 from $28 at Baird
Baird raised the firm’s price target on Harley-Davidson (HOG) to $30 from $28 and keeps a Neutral rating on the shares. The firm updated its model following results where guidance…
Harley-Davidson Earnings Call Transcript: Q2 2026
Q2 saw continued North American retail growth, improved dealer inventory health, and strong new product launches, leading to raised full-year guidance for retail units and operating income. Tariff costs and European market challenges persist, but cost savings and capital-light financing initiatives remain on track.