Harley-Davidson, Inc. (HOG)

Harley-Davidson Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Nov 3, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	3,295	3,836	5,131	6,081	5,800	5,625
Market Cap Growth	-31.43%	-25.23%	-15.63%	4.86%	3.10%	-1.97%
Enterprise Value	9,075	10,438	11,301	12,398	11,912	14,407
Last Close Price	26.98	29.53	35.41	39.24	35.00	33.56
PE Ratio	14.07	8.43	7.26	8.20	8.92	4333.84
Forward PE	6.26	8.47	8.50	8.84	10.06	12.92
PS Ratio	0.76	0.74	0.88	1.06	1.09	1.39
PB Ratio	0.99	1.22	1.58	2.09	2.27	3.27
P/TBV Ratio	1.00	1.24	1.61	2.15	2.34	3.42
P/FCF Ratio	3.97	4.42	9.37	15.33	6.78	5.37
P/OCF Ratio	3.28	3.61	6.80	11.09	5.94	4.78
PEG Ratio	-	41.33	2.04	0.96	0.22	1.62
EV/Sales Ratio	2.03	2.01	1.94	2.15	2.23	3.55
EV/EBITDA Ratio	22.22	16.34	11.15	11.20	11.92	44.57
EV/EBIT Ratio	36.88	21.83	13.22	12.99	14.28	104.76
EV/FCF Ratio	11.05	12.04	20.64	31.25	13.92	13.76
Debt / Equity Ratio	2.09	2.23	2.21	2.39	2.72	5.25
Debt / EBITDA Ratio	15.79	10.53	6.92	6.14	6.77	25.82
Debt / FCF Ratio	8.41	8.10	13.14	17.53	8.11	8.63
Asset Turnover	0.36	0.43	0.49	0.51	0.46	0.36
Inventory Turnover	3.97	3.59	3.53	4.09	5.25	4.32
Quick Ratio	1.07	1.08	1.16	0.98	1.05	1.23
Current Ratio	1.37	1.41	1.53	1.34	1.36	1.47
Return on Equity (ROE)	6.94%	13.89%	22.57%	27.08%	30.40%	0.07%
Return on Assets (ROA)	1.24%	2.49%	4.52%	5.29%	4.52%	0.76%
Return on Capital (ROIC)	1.45%	2.90%	5.26%	6.17%	5.15%	0.86%
Return on Capital Employed (ROCE)	3.00%	5.70%	9.80%	12.00%	10.80%	1.70%
Earnings Yield	7.44%	11.87%	13.77%	12.19%	11.21%	0.02%
FCF Yield	25.17%	22.61%	10.67%	6.53%	14.75%	18.61%
Dividend Yield	2.66%	2.34%	1.86%	1.60%	1.71%	1.31%
Payout Ratio	36.99%	20.03%	13.63%	12.57%	14.22%	5245.53%
Buyback Yield / Dilution	9.29%	8.83%	2.84%	3.63%	-0.70%	2.47%
Total Shareholder Return	11.98%	11.17%	4.71%	5.24%	1.02%	3.78%

Updated Jul 30, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q