Harley-Davidson, Inc. (HOG)

Harley-Davidson Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jun 27, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	2,870	3,836	5,131	6,081	5,800	5,625
Market Cap Growth	-47.36%	-25.23%	-15.63%	4.86%	3.10%	-1.97%
Enterprise Value	9,240	10,438	11,301	12,398	11,912	14,407
Last Close Price	23.37	29.70	35.62	39.47	35.20	33.75
PE Ratio	8.56	8.43	7.26	8.20	8.92	4333.84
Forward PE	8.71	8.47	8.50	8.84	10.06	12.92
PS Ratio	0.63	0.74	0.88	1.06	1.09	1.39
PB Ratio	0.89	1.22	1.58	2.09	2.27	3.27
P/TBV Ratio	0.92	1.24	1.61	2.15	2.34	3.42
P/FCF Ratio	3.12	4.42	9.37	15.33	6.78	5.37
P/OCF Ratio	2.61	3.61	6.80	11.09	5.94	4.78
PEG Ratio	0.49	41.33	2.04	0.96	0.22	1.62
EV/Sales Ratio	1.93	2.01	1.94	2.15	2.23	3.55
EV/EBITDA Ratio	17.24	16.34	11.15	11.20	11.92	44.57
EV/EBIT Ratio	24.63	21.83	13.22	12.99	14.28	104.76
EV/FCF Ratio	10.03	12.04	20.64	31.25	13.92	13.76
Debt / Equity Ratio	2.32	2.23	2.21	2.39	2.72	5.25
Debt / EBITDA Ratio	13.01	10.53	6.92	6.14	6.77	25.82
Debt / FCF Ratio	7.98	8.10	13.14	17.53	8.11	8.63
Asset Turnover	0.39	0.43	0.49	0.51	0.46	0.36
Inventory Turnover	3.69	3.59	3.53	4.09	5.25	4.32
Quick Ratio	1.25	1.08	1.16	0.98	1.05	1.23
Current Ratio	1.56	1.41	1.53	1.34	1.36	1.47
Return on Equity (ROE)	10.56%	13.89%	22.57%	27.08%	30.40%	0.07%
Return on Assets (ROA)	1.90%	2.49%	4.52%	5.29%	4.52%	0.76%
Return on Capital (ROIC)	2.22%	2.90%	5.26%	6.17%	5.15%	0.86%
Return on Capital Employed (ROCE)	4.30%	5.70%	9.80%	12.00%	10.80%	1.70%
Earnings Yield	12.32%	11.87%	13.77%	12.19%	11.21%	0.02%
FCF Yield	32.10%	22.61%	10.67%	6.53%	14.75%	18.61%
Dividend Yield	3.07%	2.32%	1.85%	1.60%	1.70%	1.30%
Payout Ratio	25.81%	20.03%	13.63%	12.57%	14.22%	5245.53%
Buyback Yield / Dilution	9.05%	8.83%	2.84%	3.63%	-0.70%	2.47%
Total Shareholder Return	12.12%	11.15%	4.70%	5.23%	1.01%	3.77%

Updated May 1, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q