Harley-Davidson, Inc. (HOG)

Harley-Davidson Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jan 16, 2026	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	2,421	3,836	5,131	6,081	5,800	5,625
Market Cap Growth	-36.90%	-25.23%	-15.63%	4.86%	3.10%	-1.97%
Enterprise Value	6,417	10,438	11,301	12,398	11,912	14,407
Last Close Price	20.49	29.29	35.13	38.93	34.72	33.29
PE Ratio	5.07	8.43	7.26	8.20	8.92	4333.84
Forward PE	14.16	8.47	8.50	8.84	10.06	12.92
PS Ratio	0.54	0.74	0.88	1.06	1.09	1.39
PB Ratio	0.68	1.22	1.58	2.09	2.27	3.27
P/TBV Ratio	0.69	1.24	1.61	2.15	2.34	3.42
P/FCF Ratio	6.18	4.42	9.37	15.33	6.78	5.37
P/OCF Ratio	4.40	3.61	6.80	11.09	5.94	4.78
PEG Ratio	-	41.33	2.04	0.96	0.22	1.62
EV/Sales Ratio	1.38	2.01	1.94	2.15	2.23	3.55
EV/EBITDA Ratio	8.21	16.34	11.15	11.20	11.92	44.57
EV/EBIT Ratio	10.44	21.83	13.22	12.99	14.28	104.76
EV/FCF Ratio	16.38	12.04	20.64	31.25	13.92	13.76
Debt / Equity Ratio	1.46	2.23	2.21	2.39	2.72	5.25
Debt / EBITDA Ratio	6.42	10.53	6.92	6.14	6.77	25.82
Debt / FCF Ratio	13.31	8.10	13.14	17.53	8.11	8.63
Asset Turnover	0.40	0.43	0.49	0.51	0.46	0.36
Inventory Turnover	4.62	3.59	3.53	4.09	5.25	4.32
Quick Ratio	2.25	1.08	1.16	0.98	1.05	1.23
Current Ratio	2.52	1.41	1.53	1.34	1.36	1.47
Return on Equity (ROE)	14.12%	13.89%	22.57%	27.08%	30.40%	0.07%
Return on Assets (ROA)	3.26%	2.49%	4.52%	5.29%	4.52%	0.76%
Return on Invested Capital (ROIC)	3.83%	2.90%	5.26%	6.17%	5.15%	0.86%
Return on Capital Employed (ROCE)	8.40%	5.70%	9.80%	12.00%	10.80%	1.70%
Earnings Yield	20.70%	11.87%	13.77%	12.19%	11.21%	0.02%
FCF Yield	16.19%	22.61%	10.67%	6.53%	14.75%	18.61%
Dividend Yield	3.51%	2.35%	1.88%	1.62%	1.73%	1.32%
Payout Ratio	17.81%	20.03%	13.63%	12.57%	14.22%	5245.53%
Buyback Yield / Dilution	8.76%	8.83%	2.84%	3.63%	-0.70%	2.47%
Total Shareholder Return	12.28%	11.19%	4.72%	5.25%	1.03%	3.79%

Updated Nov 4, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q