Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.87
+0.67 (2.89%)
May 22, 2026, 3:50 PM EDT - Market open
Revenue
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
Motorcycles Revenue | 2.63B | 2.66B | 3.14B | ||||||||||||
Motorcycles Revenue Growth | -1.04% | -15.29% | -17.42% | ||||||||||||
Parts and Accessories Revenue | 612.88M | 614.07M | 651.96M | ||||||||||||
Parts and Accessories Revenue Growth | -0.19% | -5.81% | -6.61% | ||||||||||||
Apparel Revenue | 215.77M | 215.78M | 237.27M | ||||||||||||
Apparel Revenue Growth | -0.00% | -9.06% | -2.89% | ||||||||||||
Licensing Revenue | 24.66M | 21.67M | 22.75M | ||||||||||||
Licensing Revenue Growth | 13.80% | -4.73% | -20.46% | ||||||||||||
Other HDMC Revenue | 68.86M | 69.11M | 72.59M | ||||||||||||
Other HDMC Revenue Growth | -0.35% | -4.80% | -2.68% | ||||||||||||
Total HDMC Revenue | 3.55B | 3.58B | 4.12B | ||||||||||||
Total HDMC Revenue Growth | -0.73% | -13.19% | -14.92% | ||||||||||||
LiveWire Revenue | 28.04M | 25.67M | 26.36M | ||||||||||||
LiveWire Revenue Growth | 9.24% | -2.61% | -31.18% | ||||||||||||
Motorcycles and Related Products Revenue | 3.58B | 3.60B | 4.15B | ||||||||||||
Motorcycles and Related Products Revenue Growth | -0.66% | -13.12% | -15.04% | ||||||||||||
Interest Income | 509.08M | 668.49M | 890.84M | ||||||||||||
Interest Income Growth | -23.85% | -24.96% | 11.07% | ||||||||||||
Other HDFS Revenue | 227.10M | 200.71M | 147.70M | ||||||||||||
Other HDFS Revenue Growth | 13.15% | 35.89% | -2.51% | ||||||||||||
Total HDFS Revenue | 736.18M | 869.20M | 1.04B | ||||||||||||
Total HDFS Revenue Growth | -15.30% | -16.31% | 8.91% | ||||||||||||
Revenue (Other) | -3.58B | -3.60B | -4.15B | ||||||||||||
Revenue (Total) | 4.32B | 4.47B | 5.19B | ||||||||||||
Revenue (Total) Growth | -3.50% | -13.76% | -11.13% |
EBIT
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
HDMC Operating Income | -126.08M | -28.73M | 277.84M | ||||||||||||
HDMC Operating Income Growth | - | - | -57.98% | ||||||||||||
LiveWire Operating Income | -72.88M | -75.02M | -109.64M | ||||||||||||
Motorcycles and Related Products Operating Income | -198.96M | -103.75M | 168.21M | ||||||||||||
Motorcycles and Related Products Operating Income Growth | - | - | -69.10% | ||||||||||||
HDFS Operating Income | 448.59M | 490.38M | 248.42M | ||||||||||||
HDFS Operating Income Growth | -8.52% | 97.40% | 5.83% | ||||||||||||
Operating Income (Other) | -2.00K | - | - | ||||||||||||
Operating Income (Total) | 249.63M | 386.64M | 416.63M | ||||||||||||
Operating Income (Total) Growth | -35.44% | -7.20% | -46.52% |
Key Performance Indicators
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
United States Harley-Davidson Motorcycle Retail Unit Sales | 85.74K | 82.70K | 94.93K | ||||||||||||
United States Harley-Davidson Motorcycle Retail Unit Sales Growth | 3.67% | -12.88% | -3.59% | ||||||||||||
Canada Harley-Davidson Motorcycle Retail Unit Sales | 6.31K | 6.43K | 7.09K | ||||||||||||
Canada Harley-Davidson Motorcycle Retail Unit Sales Growth | -1.97% | -9.29% | -4.43% | ||||||||||||
North America Harley-Davidson Motorcycle Retail Unit Sales | 92.04K | 89.13K | 102.02K | ||||||||||||
North America Harley-Davidson Motorcycle Retail Unit Sales Growth | 3.27% | -12.63% | -3.65% | ||||||||||||
EMEA Harley-Davidson Motorcycle Retail Unit Sales | 21.31K | 21.45K | 24.08K | ||||||||||||
EMEA Harley-Davidson Motorcycle Retail Unit Sales Growth | -0.66% | -10.91% | -10.82% | ||||||||||||
Asia Pacific Harley-Davidson Motorcycle Retail Unit Sales | 18.58K | 18.98K | 22.21K | ||||||||||||
Asia Pacific Harley-Davidson Motorcycle Retail Unit Sales Growth | -2.08% | -14.58% | -17.59% | ||||||||||||
Latin America Harley-Davidson Motorcycle Retail Unit Sales | 3.10K | 2.97K | 2.91K | ||||||||||||
Latin America Harley-Davidson Motorcycle Retail Unit Sales Growth | 4.10% | 2.16% | -0.41% | ||||||||||||
Total Harley-Davidson Motorcycle Retail Unit Sales | 135.03K | 132.54K | 151.23K | ||||||||||||
Total Harley-Davidson Motorcycle Retail Unit Sales Growth | 1.88% | -12.36% | -7.09% | ||||||||||||
United States Harley-Davidson Wholesale Motorcycle Unit Shipments | 77.00K | 77.98K | 94.08K | ||||||||||||
United States Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | -1.26% | -17.11% | -17.38% | ||||||||||||
International Harley-Davidson Wholesale Motorcycle Unit Shipments | 46.17K | 46.50K | 54.79K | ||||||||||||
International Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | -0.70% | -15.14% | -17.14% | ||||||||||||
Grand American Touring Harley-Davidson Wholesale Motorcycle Unit Shipments | 67.09K | 69.25K | 85.76K | ||||||||||||
Grand American Touring Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | -3.12% | -19.25% | -7.47% | ||||||||||||
Cruiser Harley-Davidson Wholesale Motorcycle Unit Shipments | 39.97K | 41.17K | 46.24K | ||||||||||||
Cruiser Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | -2.92% | -10.95% | -27.70% | ||||||||||||
Sportster / Street Harley-Davidson Wholesale Motorcycle Unit Shipments | 11.26K | 9.64K | 12.34K | ||||||||||||
Sportster / Street Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | 16.84% | -21.87% | -32.33% | ||||||||||||
Adventure Touring Harley-Davidson Wholesale Motorcycle Unit Shipments | 4.85K | 4.42K | 4.54K | ||||||||||||
Adventure Touring Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | 9.74% | -2.65% | -11.56% | ||||||||||||
Total Harley-Davidson Wholesale Motorcycle Unit Shipments | 123.17K | 124.48K | 148.86K | ||||||||||||
Total Harley-Davidson Wholesale Motorcycle Unit Shipments Growth | -1.05% | -16.38% | -17.29% | ||||||||||||
LiveWire Motorcycle Unit Shipments | 711.00 | 653.00 | 612.00 | ||||||||||||
LiveWire Motorcycle Unit Shipments Growth | 8.88% | 6.70% | -7.27% |
Updated May 6, 2026. Data Source: Fiscal.ai.