Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
31.22
+0.89 (2.93%)
At close: Oct 30, 2026, 4:00 PM EDT
31.15
-0.07 (-0.22%)
After-hours: Oct 30, 2026, 7:56 PM EDT
Revenue
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
Motorcycles Revenue | 2.61B | 2.66B | 3.14B | ||||||||||||
Parts and Accessories Revenue | 588.65M | 614.07M | 651.96M | ||||||||||||
Apparel Revenue | 215.75M | 215.78M | 237.27M | ||||||||||||
Licensing Revenue | 24.08M | 21.67M | 22.75M | ||||||||||||
Other HDMC Revenue | 62.69M | 69.11M | 72.59M | ||||||||||||
Total HDMC Revenue | 3.50B | 3.58B | 4.12B | ||||||||||||
LiveWire Revenue | 33.45M | 25.67M | 26.36M | ||||||||||||
Motorcycles and Related Products Revenue | 3.54B | 3.60B | 4.15B | ||||||||||||
Interest Income | 223.38M | 668.49M | 890.84M | ||||||||||||
Other HDFS Revenue | 222.22M | 200.71M | 147.70M | ||||||||||||
Total HDFS Revenue | 445.35M | 869.20M | 1.04B | ||||||||||||
Revenue (Other) | -3.54B | -3.60B | -4.15B | ||||||||||||
Revenue (Total) | 3.98B | 4.47B | 5.19B |
EBIT
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
HDMC Operating Income | -124.88M | -28.73M | 277.84M | ||||||||||||
LiveWire Operating Income | -71.72M | -75.02M | -109.64M | ||||||||||||
Motorcycles and Related Products Operating Income | -196.60M | -103.75M | 168.21M | ||||||||||||
HDFS Operating Income | -27.65M | 490.38M | 248.42M | ||||||||||||
Operating Income (Other) | -2.00K | - | - | ||||||||||||
Operating Income (Total) | -224.25M | 386.64M | 416.63M |
Key Performance Indicators
Financials in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | FY 2014 | FY 2013 | FY 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 30, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 | Dec '19 Dec 31, 2019 | Dec '18 Dec 31, 2018 | Dec '17 Dec 31, 2017 | Dec '16 Dec 31, 2016 | Dec '15 Dec 31, 2015 | Dec '14 Dec 31, 2014 | Dec '13 Dec 31, 2013 | Dec '12 Dec 31, 2012 |
United States Harley-Davidson Motorcycle Retail Unit Sales | 88.64K | 82.70K | 94.93K | ||||||||||||
Canada Harley-Davidson Motorcycle Retail Unit Sales | 6.37K | 6.43K | 7.09K | ||||||||||||
North America Harley-Davidson Motorcycle Retail Unit Sales | 95.00K | 89.13K | 102.02K | ||||||||||||
EMEA Harley-Davidson Motorcycle Retail Unit Sales | 20.38K | 21.45K | 24.08K | ||||||||||||
Asia Pacific Harley-Davidson Motorcycle Retail Unit Sales | 18.64K | 18.98K | 22.21K | ||||||||||||
Latin America Harley-Davidson Motorcycle Retail Unit Sales | 3.07K | 2.97K | 2.91K | ||||||||||||
Total Harley-Davidson Motorcycle Retail Unit Sales | 137.09K | 132.54K | 151.23K | ||||||||||||
United States Harley-Davidson Wholesale Motorcycle Unit Shipments | 77.94K | 77.98K | 94.08K | ||||||||||||
International Harley-Davidson Wholesale Motorcycle Unit Shipments | 45.70K | 46.50K | 54.79K | ||||||||||||
Grand American Touring Harley-Davidson Wholesale Motorcycle Unit Shipments | 64.59K | 69.25K | 85.76K | ||||||||||||
Cruiser Harley-Davidson Wholesale Motorcycle Unit Shipments | 41.24K | 41.17K | 46.24K | ||||||||||||
Sportster / Street Harley-Davidson Wholesale Motorcycle Unit Shipments | 13.28K | 9.64K | 12.34K | ||||||||||||
Adventure Touring Harley-Davidson Wholesale Motorcycle Unit Shipments | 4.52K | 4.42K | 4.54K | ||||||||||||
Total Harley-Davidson Wholesale Motorcycle Unit Shipments | 123.64K | 124.48K | 148.86K | ||||||||||||
LiveWire Motorcycle Unit Shipments | 980.00 | 653.00 | 612.00 |