Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
24.81
-0.39 (-1.55%)
At close: Nov 13, 2025, 4:00 PM EST
25.28
+0.47 (1.89%)
After-hours: Nov 13, 2025, 7:56 PM EST

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.93 billion. The enterprise value is $6.93 billion.

Market Cap2.93B
Enterprise Value 6.93B

Important Dates

The last earnings date was Tuesday, November 4, 2025, before market open.

Earnings Date Nov 4, 2025
Ex-Dividend Date Sep 10, 2025

Share Statistics

Harley-Davidson has 118.14 million shares outstanding. The number of shares has decreased by -8.76% in one year.

Current Share Class 118.14M
Shares Outstanding 118.14M
Shares Change (YoY) -8.76%
Shares Change (QoQ) -0.43%
Owned by Insiders (%) 0.82%
Owned by Institutions (%) 85.85%
Float 109.09M

Valuation Ratios

The trailing PE ratio is 6.14 and the forward PE ratio is 14.48.

PE Ratio 6.14
Forward PE 14.48
PS Ratio 0.65
Forward PS 0.76
PB Ratio 0.82
P/TBV Ratio 0.84
P/FCF Ratio 7.48
P/OCF Ratio 5.33
PEG Ratio n/a
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 8.86, with an EV/FCF ratio of 17.68.

EV / Earnings 13.82
EV / Sales 1.49
EV / EBITDA 8.86
EV / EBIT 11.27
EV / FCF 17.68

Financial Position

The company has a current ratio of 2.51, with a Debt / Equity ratio of 1.46.

Current Ratio 2.51
Quick Ratio 2.25
Debt / Equity 1.46
Debt / EBITDA 6.42
Debt / FCF 13.31
Interest Coverage 18.49

Financial Efficiency

Return on equity (ROE) is 14.12% and return on invested capital (ROIC) is 3.83%.

Return on Equity (ROE) 14.12%
Return on Assets (ROA) 3.26%
Return on Invested Capital (ROIC) 3.83%
Return on Capital Employed (ROCE) 8.43%
Revenue Per Employee $790,615
Profits Per Employee $84,941
Employee Count5,900
Asset Turnover 0.40
Inventory Turnover 4.62

Taxes

In the past 12 months, Harley-Davidson has paid $136.18 million in taxes.

Income Tax 136.18M
Effective Tax Rate 21.63%

Stock Price Statistics

The stock price has decreased by -22.03% in the last 52 weeks. The beta is 1.33, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.33
52-Week Price Change -22.03%
50-Day Moving Average 27.66
200-Day Moving Average 25.65
Relative Strength Index (RSI) 34.77
Average Volume (20 Days) 1,874,614

Short Selling Information

The latest short interest is 12.38 million, so 10.48% of the outstanding shares have been sold short.

Short Interest 12.38M
Short Previous Month 11.51M
Short % of Shares Out 10.48%
Short % of Float 11.35%
Short Ratio (days to cover) 8.69

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.66 billion and earned $501.15 million in profits. Earnings per share was $4.04.

Revenue4.66B
Gross Profit 1.48B
Operating Income 614.56M
Pretax Income 629.46M
Net Income 501.15M
EBITDA 782.00M
EBIT 614.56M
Earnings Per Share (EPS) $4.04
Full Income Statement

Balance Sheet

The company has $1.19 billion in cash and $5.21 billion in debt, giving a net cash position of -$4.00 billion or -$33.83 per share.

Cash & Cash Equivalents 1.19B
Total Debt 5.21B
Net Cash -4.00B
Net Cash Per Share -$33.83
Equity (Book Value) 3.56B
Book Value Per Share 30.24
Working Capital 4.97B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $550.08 million and capital expenditures -$158.23 million, giving a free cash flow of $391.85 million.

Operating Cash Flow 550.08M
Capital Expenditures -158.23M
Free Cash Flow 391.85M
FCF Per Share $3.32
Full Cash Flow Statement

Margins

Gross margin is 31.75%, with operating and profit margins of 13.17% and 10.74%.

Gross Margin 31.75%
Operating Margin 13.17%
Pretax Margin 13.49%
Profit Margin 10.74%
EBITDA Margin 16.76%
EBIT Margin 13.17%
FCF Margin 8.40%

Dividends & Yields

This stock pays an annual dividend of $0.72, which amounts to a dividend yield of 2.86%.

Dividend Per Share $0.72
Dividend Yield 2.86%
Dividend Growth (YoY) 4.40%
Years of Dividend Growth 4
Payout Ratio 17.63%
Buyback Yield 8.76%
Shareholder Yield 11.67%
Earnings Yield 17.10%
FCF Yield 13.37%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $28.57, which is 15.16% higher than the current price. The consensus rating is "Buy".

Price Target $28.57
Price Target Difference 15.16%
Analyst Consensus Buy
Analyst Count 7
Revenue Growth Forecast (5Y) -4.44%
EPS Growth Forecast (5Y) 10.57%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 2.03 and a Piotroski F-Score of 6. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 2.03
Piotroski F-Score 6