Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
18.00
-0.39 (-2.12%)
At close: Feb 27, 2026, 4:00 PM EST
18.08
+0.08 (0.47%)
After-hours: Feb 27, 2026, 7:58 PM EST

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.01 billion. The enterprise value is $3.72 billion.

Market Cap2.01B
Enterprise Value 3.72B

Important Dates

The last earnings date was Tuesday, February 10, 2026, before market open.

Earnings Date Feb 10, 2026
Ex-Dividend Date Mar 2, 2026

Share Statistics

Harley-Davidson has 111.85 million shares outstanding. The number of shares has decreased by -8.34% in one year.

Current Share Class 111.85M
Shares Outstanding 111.85M
Shares Change (YoY) -8.34%
Shares Change (QoQ) -6.05%
Owned by Insiders (%) 0.87%
Owned by Institutions (%) 100.67%
Float 117.08M

Valuation Ratios

The trailing PE ratio is 6.47 and the forward PE ratio is 62.55.

PE Ratio 6.47
Forward PE 62.55
PS Ratio 0.45
Forward PS 0.54
PB Ratio 0.65
P/TBV Ratio 0.65
P/FCF Ratio 4.85
P/OCF Ratio 3.54
PEG Ratio n/a
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 5.99, with an EV/FCF ratio of 8.96.

EV / Earnings 10.98
EV / Sales 0.83
EV / EBITDA 5.99
EV / EBIT 8.30
EV / FCF 8.96

Financial Position

The company has a current ratio of 2.10, with a Debt / Equity ratio of 0.97.

Current Ratio 2.10
Quick Ratio 1.72
Debt / Equity 0.97
Debt / EBITDA 4.72
Debt / FCF 7.35
Interest Coverage 13.40

Financial Efficiency

Return on equity (ROE) is 10.42% and return on invested capital (ROIC) is 5.22%.

Return on Equity (ROE) 10.42%
Return on Assets (ROA) 2.81%
Return on Invested Capital (ROIC) 5.22%
Return on Capital Employed (ROCE) 8.32%
Weighted Average Cost of Capital (WACC) 5.26%
Revenue Per Employee $758,165
Profits Per Employee $57,413
Employee Count5,900
Asset Turnover 0.45
Inventory Turnover 3.71

Taxes

In the past 12 months, Harley-Davidson has paid $129.58 million in taxes.

Income Tax 129.58M
Effective Tax Rate 28.25%

Stock Price Statistics

The stock price has decreased by -31.66% in the last 52 weeks. The beta is 1.42, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.42
52-Week Price Change -31.66%
50-Day Moving Average 20.39
200-Day Moving Average 24.42
Relative Strength Index (RSI) 30.70
Average Volume (20 Days) 3,873,588

Short Selling Information

The latest short interest is 19.65 million, so 17.57% of the outstanding shares have been sold short.

Short Interest 19.65M
Short Previous Month 15.88M
Short % of Shares Out 17.57%
Short % of Float 16.78%
Short Ratio (days to cover) 5.43

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.47 billion and earned $338.74 million in profits. Earnings per share was $2.78.

Revenue4.47B
Gross Profit 1.33B
Operating Income 448.26M
Pretax Income 458.73M
Net Income 338.74M
EBITDA 620.63M
EBIT 448.26M
Earnings Per Share (EPS) $2.78
Full Income Statement

Balance Sheet

The company has $1.31 billion in cash and $3.05 billion in debt, with a net cash position of -$1.71 billion or -$15.26 per share.

Cash & Cash Equivalents 1.31B
Total Debt 3.05B
Net Cash -1.71B
Net Cash Per Share -$15.26
Equity (Book Value) 3.16B
Book Value Per Share 28.13
Working Capital 2.93B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $568.92 million and capital expenditures -$153.68 million, giving a free cash flow of $415.24 million.

Operating Cash Flow 568.92M
Capital Expenditures -153.68M
Free Cash Flow 415.24M
FCF Per Share $3.71
Full Cash Flow Statement

Margins

Gross margin is 29.84%, with operating and profit margins of 10.02% and 7.57%.

Gross Margin 29.84%
Operating Margin 10.02%
Pretax Margin 10.26%
Profit Margin 7.57%
EBITDA Margin 13.87%
EBIT Margin 10.02%
FCF Margin 9.28%

Dividends & Yields

This stock pays an annual dividend of $0.72, which amounts to a dividend yield of 4.00%.

Dividend Per Share $0.72
Dividend Yield 4.00%
Dividend Growth (YoY) 4.30%
Years of Dividend Growth 5
Payout Ratio 26.17%
Buyback Yield 8.34%
Shareholder Yield 12.25%
Earnings Yield 16.82%
FCF Yield 20.62%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $27.43, which is 52.39% higher than the current price. The consensus rating is "Buy".

Price Target $27.43
Price Target Difference 52.39%
Analyst Consensus Buy
Analyst Count 7
Revenue Growth Forecast (5Y) -1.72%
EPS Growth Forecast (5Y) 18.97%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 2.21 and a Piotroski F-Score of 7. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 2.21
Piotroski F-Score 7