Purple Innovation Statistics
Total Valuation
PRPL has a market cap or net worth of $80.84 million. The enterprise value is $251.33 million.
Important Dates
The last earnings date was Tuesday, November 4, 2025, after market close.
| Earnings Date | Nov 4, 2025 |
| Ex-Dividend Date | n/a |
Share Statistics
PRPL has 108.41 million shares outstanding. The number of shares has increased by 1.19% in one year.
| Current Share Class | 108.25M |
| Shares Outstanding | 108.41M |
| Shares Change (YoY) | +1.19% |
| Shares Change (QoQ) | +0.17% |
| Owned by Insiders (%) | 4.61% |
| Owned by Institutions (%) | 19.29% |
| Float | 56.32M |
Valuation Ratios
| PE Ratio | n/a |
| Forward PE | n/a |
| PS Ratio | 0.18 |
| Forward PS | 0.15 |
| PB Ratio | n/a |
| P/TBV Ratio | n/a |
| P/FCF Ratio | n/a |
| P/OCF Ratio | n/a |
| PEG Ratio | n/a |
Financial Ratio HistoryEnterprise Valuation
| EV / Earnings | n/a |
| EV / Sales | 0.55 |
| EV / EBITDA | n/a |
| EV / EBIT | n/a |
| EV / FCF | n/a |
Financial Position
The company has a current ratio of 1.40
| Current Ratio | 1.40 |
| Quick Ratio | 0.59 |
| Debt / Equity | n/a |
| Debt / EBITDA | 18.87 |
| Debt / FCF | n/a |
| Interest Coverage | -1.30 |
Financial Efficiency
Return on equity (ROE) is -10,270.52% and return on invested capital (ROIC) is -11.32%.
| Return on Equity (ROE) | -10,270.52% |
| Return on Assets (ROA) | -6.64% |
| Return on Invested Capital (ROIC) | -11.32% |
| Return on Capital Employed (ROCE) | -15.84% |
| Revenue Per Employee | $380,843 |
| Profits Per Employee | -$47,234 |
| Employee Count | 1,200 |
| Asset Turnover | 1.49 |
| Inventory Turnover | 4.27 |
Taxes
In the past 12 months, PRPL has paid $35,000 in taxes.
| Income Tax | 35,000 |
| Effective Tax Rate | n/a |
Stock Price Statistics
The stock price has decreased by -23.81% in the last 52 weeks. The beta is 1.85, so PRPL's price volatility has been higher than the market average.
| Beta (5Y) | 1.85 |
| 52-Week Price Change | -23.81% |
| 50-Day Moving Average | 0.83 |
| 200-Day Moving Average | 0.83 |
| Relative Strength Index (RSI) | 46.06 |
| Average Volume (20 Days) | 531,723 |
Short Selling Information
The latest short interest is 1.87 million, so 1.73% of the outstanding shares have been sold short.
| Short Interest | 1.87M |
| Short Previous Month | 2.11M |
| Short % of Shares Out | 1.73% |
| Short % of Float | 3.33% |
| Short Ratio (days to cover) | 3.24 |
Income Statement
In the last 12 months, PRPL had revenue of $457.01 million and -$56.68 million in losses. Loss per share was -$0.53.
| Revenue | 457.01M |
| Gross Profit | 188.44M |
| Operating Income | -32.48M |
| Pretax Income | -56.76M |
| Net Income | -56.68M |
| EBITDA | -10.52M |
| EBIT | -32.48M |
| Loss Per Share | -$0.53 |
Full Income StatementBalance Sheet
The company has $32.36 million in cash and $202.85 million in debt, giving a net cash position of -$170.49 million or -$1.57 per share.
| Cash & Cash Equivalents | 32.36M |
| Total Debt | 202.85M |
| Net Cash | -170.49M |
| Net Cash Per Share | -$1.57 |
| Equity (Book Value) | -26.91M |
| Book Value Per Share | -0.25 |
| Working Capital | 39.31M |
Full Balance SheetCash Flow
In the last 12 months, operating cash flow was -$21.27 million and capital expenditures -$7.16 million, giving a free cash flow of -$28.43 million.
| Operating Cash Flow | -21.27M |
| Capital Expenditures | -7.16M |
| Free Cash Flow | -28.43M |
| FCF Per Share | -$0.26 |
Full Cash Flow StatementMargins
Gross margin is 41.23%, with operating and profit margins of -7.11% and -12.40%.
| Gross Margin | 41.23% |
| Operating Margin | -7.11% |
| Pretax Margin | -12.42% |
| Profit Margin | -12.40% |
| EBITDA Margin | -2.30% |
| EBIT Margin | -7.11% |
| FCF Margin | n/a |
Dividends & Yields
PRPL does not appear to pay any dividends at this time.
| Dividend Per Share | n/a |
| Dividend Yield | n/a |
| Dividend Growth (YoY) | n/a |
| Years of Dividend Growth | n/a |
| Payout Ratio | n/a |
| Buyback Yield | -1.19% |
| Shareholder Yield | -1.19% |
| Earnings Yield | -70.11% |
| FCF Yield | -35.17% |
Dividend DetailsAnalyst Forecast
The average price target for PRPL is $1.00, which is 34.10% higher than the current price. The consensus rating is "Hold".
| Price Target | $1.00 |
| Price Target Difference | 34.10% |
| Analyst Consensus | Hold |
| Analyst Count | 1 |
| Revenue Growth Forecast (5Y) | 5.78% |
| EPS Growth Forecast (5Y) | n/a |
Stock ForecastsFair Value
There are several formulas that can be used to estimate the intrinsic value of a stock.
| Lynch Fair Value | n/a |
| Lynch Upside | n/a |
| Graham Number | n/a |
| Graham Upside | n/a |
Stock Splits
This stock does not have any record of stock splits.
| Last Split Date | n/a |
| Split Type | n/a |
| Split Ratio | n/a |
Scores
PRPL has an Altman Z-Score of -1.4 and a Piotroski F-Score of 4. A Z-score under 3 suggests an increased risk of bankruptcy.
| Altman Z-Score | -1.4 |
| Piotroski F-Score | 4 |
