Wayfair Inc. (W)

NYSE: W · Real-Time Price · USD
66.26
+0.06 (0.09%)
At close: May 8, 2026, 4:00 PM EDT
65.13
-1.13 (-1.71%)
After-hours: May 8, 2026, 7:48 PM EDT
Market Cap8.75B +143.8%
Revenue (ttm)12.66B +6.8%
Net Income-305.00M
EPS-2.36
Shares Out 132.00M
PE Ration/a
Forward PE21.64
Dividendn/a
Ex-Dividend Daten/a
Volume3,105,892
Open66.43
Previous Close66.20
Day's Range64.03 - 66.93
52-Week Range30.85 - 119.98
Beta3.02
AnalystsBuy
Price Target98.31 (+48.37%)
Earnings DateApr 30, 2026

About W

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

IPO Date Oct 2, 2014
Employees 12,800
Stock Exchange NYSE
Ticker Symbol W
Full Company Profile

Financial Performance

In 2025, Wayfair's revenue was $12.46 billion, an increase of 5.11% compared to the previous year's $11.85 billion. Losses were -$313.00 million, -36.38% less than in 2024.

Financial Statements

Analyst Summary

According to 29 analysts, the average rating for W stock is "Buy." The 12-month stock price target is $98.31, which is an increase of 48.37% from the latest price.

Price Target
$98.31
(48.37% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Wayfair price target lowered to $90 from $110 at Mizuho

Mizuho lowered the firm’s price target on Wayfair (W) to $90 from $110 and keeps an Outperform rating on the shares.

21 hours ago - TheFly

Wayfair price target lowered to $76 from $85 at Baird

Baird lowered the firm’s price target on Wayfair (W) to $76 from $85 and keeps an Outperform rating on the shares. The firm updated its model following solid Q1 results

5 days ago - TheFly

Wayfair price target lowered to $110 from $128 at Morgan Stanley

Morgan Stanley lowered the firm’s price target on Wayfair (W) to $110 from $128 and keeps an Overweight rating on the shares. The firm noted a “plateau” in topline momentum,

7 days ago - TheFly

Wayfair price target lowered to $75 from $88 at TD Cowen

TD Cowen lowered the firm’s price target on Wayfair (W) to $75 from $88 and keeps a Hold rating on the shares. The firm said they reported solid Q1 results

7 days ago - TheFly

Wayfair price target lowered to $79 from $92 at Goldman Sachs

Goldman Sachs lowered the firm’s price target on Wayfair (W) to $79 from $92 and keeps a Neutral rating on the shares. Wayfair reported Q1 results ahead of expectations on

7 days ago - TheFly

Wayfair price target lowered to $115 from $130 at UBS

UBS analyst Michael Lasser lowered the firm’s price target on Wayfair (W) to $115 from $130 and keeps a Buy rating on the shares.

7 days ago - TheFly

Wayfair price target lowered to $99 from $105 at Truist

Truist analyst Youssef Squali lowered the firm’s price target on Wayfair (W) to $99 from $105 but keeps a Buy rating on the shares. The company’s Q1 results show that

7 days ago - TheFly

Wayfair price target lowered to $80 from $90 at Evercore ISI

Evercore ISI lowered the firm’s price target on Wayfair (W) to $80 from $90 and keeps an Outperform rating on the shares.

7 days ago - TheFly

Perigold Partners with NBC's George to the Rescue and Designer Corey Damen Jenkins to Transform Boys & Girls Club

BOSTON, May 1, 2026 /PRNewswire/ -- Perigold, the leading destination for luxury home, today announced a partnership with NBC's Emmy Award–winning George to the Rescue and AD100 Designer and MasterCla...

7 days ago - PRNewsWire

Wayfair price target lowered to $75 from $90 at Deutsche Bank

Deutsche Bank analyst Kunal Madhukar lowered the firm’s price target on Wayfair (W) to $75 from $90 and keeps a Hold rating on the shares.

7 days ago - TheFly

Wayfair price target lowered to $83 from $125 at Needham

Needham lowered the firm’s price target on Wayfair (W) to $83 from $125 and keeps a Buy rating on the shares. The company reported better-than-expected Q1 results but the firm

7 days ago - TheFly

Wayfair price target lowered to $115 from $125 at Canaccord

Canaccord lowered the firm’s price target on Wayfair (W) to $115 from $125 and keeps a Buy rating on the shares. The firm said Wayfair reported strong Q1 results, with

8 days ago - TheFly

Wayfair price target lowered to $100 from $120 at Guggenheim

Guggenheim analyst Steven Forbes lowered the firm’s price target on Wayfair (W) to $100 from $120 and keeps a Buy rating on the shares. Q1 results were “broadly constructive,” says

8 days ago - TheFly

Wayfair Deploys AI and Influencers to Beat Furniture Slump

Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company's CEO, co-founder and co-chairman said during a T...

8 days ago - PYMNTS

Wayfair price target lowered to $75 from $88 at TD Cowen

TD Cowen lowered the firm’s price target on Wayfair (W) to $75 from $88 and keeps a Hold rating on the shares. The company reported solid Q1 results though its

8 days ago - TheFly

Wayfair price target lowered to $76 from $92 at RBC Capital

RBC Capital lowered the firm’s price target on Wayfair (W) to $76 from $92 and keeps a Sector Perform rating on the shares after its Q1 results. The company continues

8 days ago - TheFly

Wayfair price target lowered to $70 from $86 at Jefferies

Jefferies lowered the firm’s price target on Wayfair (W) to $70 from $86 and keeps a Hold rating on the shares. Share gains remain “robust” and the prospects of AI

8 days ago - TheFly

Wayfair sees Q2 revenue up mid-single digits

Sees Q2 gross margin 29.5%-30%. Sees Q2 advertising 10.5%-11.5% of net revenue. Sees Q2 adjusted EBITDA 6%-7% of net revenue. Sees Q2 capital expenditures $55M-$65M. Says macro environment remains tur...

8 days ago - TheFly

Wayfair reports Q1 adjusted EPS 26c, consensus 28c

Reports Q1 revenue $2.9B, consensus $2.89B. “Our strong revenue performance in Q1 translated to noteworthy profitability. Our 5.2% Adjusted EBITDA margin in the first quarter is the best Q1 result

8 days ago - TheFly

Wayfair reports Q1 adjusted EPS 26c, consensus 28c

Reports Q1 revenue $2.9B, consensus $2.89B. “Our strong revenue performance in Q1 translated to noteworthy profitability. Our 5.2% Adjusted EBITDA margin in the first quarter is the best Q1 result

8 days ago - TheFly

Wayfair Earnings Call Transcript: Q1 2026

Q1 2026 saw 7.4% revenue growth and a 5.2% adjusted EBITDA margin, outperforming a contracting home furnishings market. Share gains accelerated in both U.S. and international segments, with strong progress in loyalty, technology, and capital management.

8 days ago - Transcripts

Wayfair Narrows Loss but Notes ‘Choppy' Year for Furniture

Wayfair narrowed its loss in the first quarter, but said the year has been tough on the furniture industry so far.

8 days ago - WSJ

Wayfair Stock Tumbles After Earnings. Furniture Market Has a ‘Choppy' Start to 2026.

Wayfair misses estimates for first-quarter earnings but reports better-than-expected revenue.

8 days ago - Barrons

Wayfair Announces First Quarter 2026 Results, Reports Strong Share Capture and a Return to Active Customer Growth

Q1 Net Revenue of $2.9 billion with 21.4 million Active Customers BOSTON, April 30, 2026 /PRNewswire/ -- Wayfair Inc. ("Wayfair," "we," or "our") (NYSE: W), the destination for all things home, today ...

9 days ago - PRNewsWire

Stocks Are Surging. Here Are 14 to Sell Short.

The list includes Tesla, Ford Motor, Carvana, DraftKings, Norwegian Cruise Line, GameStop, and Starbucks.

21 days ago - Barrons