Wayfair Inc. (W)

NYSE: W · Real-Time Price · USD
76.33
-2.64 (-3.34%)
At close: Feb 27, 2026, 4:00 PM EST
75.84
-0.49 (-0.64%)
After-hours: Feb 27, 2026, 7:49 PM EST
Market Cap9.98B +79.4%
Revenue (ttm)12.46B +5.1%
Net Income-313.00M
EPS-2.45
Shares Out 130.75M
PE Ration/a
Forward PE26.47
Dividendn/a
Ex-Dividend Daten/a
Volume3,264,356
Open77.11
Previous Close78.97
Day's Range74.79 - 77.91
52-Week Range20.41 - 119.98
Beta3.37
AnalystsBuy
Price Target105.82 (+38.64%)
Earnings DateFeb 19, 2026

About W

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

IPO Date Oct 2, 2014
Employees 12,800
Stock Exchange NYSE
Ticker Symbol W
Full Company Profile

Financial Performance

In 2025, Wayfair's revenue was $12.46 billion, an increase of 5.11% compared to the previous year's $11.85 billion. Losses were -$313.00 million, -36.38% less than in 2024.

Financial Statements

Analyst Summary

According to 28 analysts, the average rating for W stock is "Buy." The 12-month stock price target is $105.82, which is an increase of 38.64% from the latest price.

Price Target
$105.82
(38.64% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Wayfair And IKEA Plan U.S. Store Expansion Even As Home Furnishings Retail Remains Challenged

On the surface, the furniture and home furnishings retail sector ended 2025 on a positive note, with sales up 2.3%. But that gain was lackluster compared to core retail's 4% increase, excluding automo...

3 days ago - Forbes

Stocks to watch as Trump's new tariffs spell more uncertainty

Tariff uncertainty is back after U.S. President Donald Trump announced a new 15% duty following a Supreme Court ruling that struck down his broader levies last week.

4 days ago - Reuters

Amazon, Etsy, other e-commerce stocks pop after Supreme Court rules against Trump's tariffs

Shares of Amazon, Etsy, Shopify and a number of other e-commerce retailers jumped Friday. The stocks climbed higher after the Supreme Court struck down most of President Donald Trump's sweeping global...

Other symbols: AMZNETSYEBAYPDDSHOP
7 days ago - CNBC

These Analysts Revise Their Forecasts On Wayfair After Q4 Results

Wayfair Inc. (NYSE: W) reported upbeat fiscal fourth-quarter 2025 earnings on Thursday.

7 days ago - Benzinga

Wayfair: The Dip Makes This Furniture Giant More Attractive, But Wait Before Buying

Wayfair: The Dip Makes This Furniture Giant More Attractive, But Wait Before Buying

8 days ago - Seeking Alpha

Wayfair CFO on growing brick-and-mortar business

Wayfair CFO Kate Gulliver says the company is expanding it brick-and-mortar footprint as the demand and foot traffic continues to grow

8 days ago - Bloomberg Markets and Finance

Wayfair Inc. (W) Q4 2025 Earnings Call Transcript

Wayfair Inc. (W) Q4 2025 Earnings Call Transcript

8 days ago - Seeking Alpha

Wayfair's stock sinks, as investors worry expansion plans will hurt profits

Wayfair's stock was suffering its worst postearnings reaction in nearly four years, after the company unexpectedly swung to a net loss for the latest quarter and warned that profit margins may narrow.

8 days ago - Market Watch

DASH Rallies Despite Earnings Miss, Wayfair (W) Falls, DE Drives Momentum

DoorDash (DASH) saw volatile price action following its earnings miss but started Thursday's trading day with a rally. Diane King Hall points to other metrics giving investors optimism in its outlook.

Other symbols: DASHDE
9 days ago - Schwab Network

Wayfair returns to growth as value shoppers fuel online demand

Wayfair has returned to annual sales growth after several years of decline, reflecting how consumers are adjusting their furniture spending in a challenging economic environment. The online retailer r...

9 days ago - Invezz

Small furniture retailers face existential tariff threat, regardless of Supreme Court ruling

The Supreme Court could make a decision on President Donald Trump's "reciprocal tariffs" as soon as this week, but new duties on upholstered furniture, kitchen cabinets and vanities will remain in pla...

Other symbols: RHWSM
9 days ago - CNBC

Wayfair Beats Earnings Estimates. Why the Stock Is Falling Sharply.

The furniture retailer posts better-than-expected sales and adjusted earnings but a debt extinguishment loss eats into profits.

9 days ago - Barrons

Wayfair Loss Narrows as Revenue Rises on U.S. Growth

Wayfair narrowed its fourth-quarter loss as revenue rose, driven by the growth of its business in the U.S.

9 days ago - WSJ

Wayfair posts first annual sales gain since 2020, outperforms overall furniture market

Wayfair returned to annual growth for the first time since 2020, posting $12.5 billion in 2025 sales. The online furniture business beat Wall Street expectations on the top and bottom lines, helped by...

9 days ago - CNBC

Wayfair Announces Fourth Quarter and Full Year 2025 Results, Reports Further Share Capture and Strong Profitability

Q4  Net Revenue of $3.3 billion with 21.3 million Active Customers BOSTON, Feb. 19, 2026 /PRNewswire/ -- Wayfair Inc. ("Wayfair," "we," or "our") (NYSE: W), the destination for all things home, today ...

9 days ago - PRNewsWire

The Optimist Fund Q4 2025 Portfolio Review

The Optimist Fund Q4 2025 Portfolio Review

10 days ago - Seeking Alpha

Top 3 Consumer Stocks That Could Lead To Your Biggest Gains In Q1

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

Other symbols: CRMTPZZA
16 days ago - Benzinga

Affirm and Wayfair expand partnership to the UK and Canada

TORONTO & LONDON--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM) today announced the expansion of its partnership with Wayfair (NYSE: W), bringing its honest financial products to shoppers in the UK and Canad...

Other symbols: AFRM
22 days ago - Business Wire

Perigold Announces First Major Brand Collaboration With Olivia Palermo, Bridging Fashion and Luxury Home Design

The style icon designs her new home entirely through Perigold, marking a new chapter in the evolution of luxury shopping online BOSTON, Feb. 2, 2026 /PRNewswire/ -- Perigold , the destination for luxu...

26 days ago - PRNewsWire

White Falcon: Q4 2025 Portfolio Positions

White Falcon's top 5 positions for the White Falcon portfolio are precious metal royalty companies, AMD, NFI Group, EPAM, and Nu Holdings. Nu is likely to keep growing earnings at 30+% for many years ...

4 weeks ago - Seeking Alpha

Wayfair Schedules Fourth Quarter 2025 Earnings Release and Conference Call

BOSTON, Jan. 21, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced it will release financial results for its fourth quarter ending December 31, 2025 befo...

5 weeks ago - PRNewsWire

Wayfair Participates in Google's New Standard for Agentic Commerce

Wayfair said Monday (Jan. 12) that it participated in the development of Google's Universal Commerce Protocol (UCP) for agentic commerce and will soon enable shoppers to check out directly from Wayfai...

6 weeks ago - PYMNTS

Wayfair Partners with Google to Advance AI-Powered Shopping for the Home

BOSTON, Jan. 12, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, is a foundational partner that co-developed Google's  Universal Commerce Protocol (UCP) , an open sta...

6 weeks ago - PRNewsWire

Trade Tracker: Kevin Simpson buys Wayfair

Kevin Simpson, founder and chief investment officer at Capital Wealth Planning, joins CNBC's "Halftime Report" to explain why he's buying Wayfair here.

7 weeks ago - CNBC Television

Think Small-Caps Are Set to Take Off? Here Are Some Expert Stock Tips

The stock market's underdogs may be ready to lead the pack.

Other symbols: ALKBIRKCOCODUOLELF
7 weeks ago - Investopedia