Wayfair Inc. (W)

NYSE: W · Real-Time Price · USD
104.07
-3.50 (-3.25%)
At close: Aug 6, 2026, 4:00 PM EDT
104.14
+0.07 (0.07%)
Pre-market: Aug 7, 2026, 7:34 AM EDT
Market Cap14.25B +49.6%
Revenue (ttm)12.90B +7.5%
Net Income-321.00M
EPS-2.47
Shares Out 136.97M
PE Ration/a
Forward PE30.91
Dividendn/a
Ex-Dividend Daten/a
Volume3,903,812
Open106.60
Previous Close107.57
Day's Range104.00 - 108.40
52-Week Range55.60 - 119.98
Beta2.98
AnalystsBuy
Price Target120.04 (+15.35%)
Earnings DateAug 4, 2026

About W

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

IPO Date Oct 2, 2014
Employees 12,800
Stock Exchange NYSE
Ticker Symbol W
Full Company Profile

Financial Performance

In 2025, Wayfair's revenue was $12.46 billion, an increase of 5.11% compared to the previous year's $11.85 billion. Losses were -$313.00 million, -36.38% less than in 2024.

Financial Statements

Analyst Summary

According to 32 analysts, the average rating for W stock is "Buy." The 12-month stock price target is $120.04, which is an increase of 15.35% from the latest price.

Price Target
$120.04
(15.35% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Wayfair price target raised to $92 from $78 at RBC Capital

RBC Capital raised the firm’s price target on Wayfair (W) to $92 from $78 and keeps a Sector Perform rating on the shares. Wayfair delivered a strong Q2 with continued…

1 day ago - TheFly

Wayfair price target raised to $125 from $85 at Wedbush

Wedbush raised the firm’s price target on Wayfair (W) to $125 from $85 and keeps a Neutral rating on the shares. Wayfair reported strong Q2 results and Q3 guidance. While…

1 day ago - TheFly

Wayfair price target raised to $130 from $100 at Evercore ISI

Evercore ISI raised the firm’s price target on Wayfair (W) to $130 from $100 and keeps an Outperform rating on the shares.

1 day ago - TheFly

Wayfair price target raised to $145 from $110 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Wayfair (W) to $145 from $110 and keeps an Overweight rating on the shares. High-single digit percentage comp momentum should carry through…

1 day ago - TheFly

Wayfair price target raised to $116 from $76 at Baird

Baird raised the firm’s price target on Wayfair (W) to $116 from $76 and keeps a Neutral rating on the shares. The firm updated its model following encouraging Q2 results…

1 day ago - TheFly

Wayfair price target raised to $135 from $99 at Truist

Truist raised the firm’s price target on Wayfair (W) to $135 from $99 and keeps a Buy rating on the shares. Wayfair delivered stronger-than-expected Q2 results and guidance, demonstrating continued…

1 day ago - TheFly

Wayfair price target raised to $156 from $118 at UBS

UBS analyst Michael Lasser raised the firm’s price target on Wayfair (W) to $156 from $118 and keeps a Buy rating on the shares.

1 day ago - TheFly

Wayfair price target raised to $120 from $75 at Deutsche Bank

Deutsche Bank raised the firm’s price target on Wayfair (W) to $120 from $75 and keeps a Hold rating on the shares.

1 day ago - TheFly

Wayfair price target raised to $112 from $79 at Goldman Sachs

Goldman Sachs raised the firm’s price target on Wayfair (W) to $112 from $79 and keeps a Neutral rating on the shares. Wayfair delivered a strong Q2 with EBITDA ahead…

1 day ago - TheFly

Wayfair price target raised to $135 from $100 at Guggenheim

Guggenheim analyst Steven Forbes raised the firm’s price target on Wayfair (W) to $135 from $100 and keeps a Buy rating on the shares following Q2 operating results that “broadly…

2 days ago - TheFly

Wayfair price target raised to $140 from $115 at Canaccord

Canaccord raised the firm’s price target on Wayfair (W) to $140 from $115 and keeps a Buy rating on the shares. The firm said Wayfair reported strong Q2 results, with…

2 days ago - TheFly

Wayfair price target raised to $115 from $105 at BMO Capital

BMO Capital analyst Brian Pitz raised the firm’s price target on Wayfair (W) to $115 from $105 and keeps a Market Perform rating on the shares. Wayfair delivered a solid…

2 days ago - TheFly

JPMorgan ups Wayfair target, removes from Analyst Focus List

JPMorgan raised the firm’s price target on Wayfair (W) to $125 from $108 and keeps an Overweight rating on the shares. JPMorgan also emmoved Wayfair from the firm’s Analyst Focus…

2 days ago - TheFly

Wayfair price target raised to $140 from $105 at BofA

BofA raised the firm’s price target on Wayfair (W) to $140 from $105 and keeps a Buy rating on the shares. The firm cites higher EBITDA estimates and a higher…

2 days ago - TheFly

Wayfair Sees Recovery in U.S. Furniture Demand; SpaceX Is Eyeing $1 Trillion in Revenue; P&G's $3.8 Billion Bet

Good morning, CFOs. Wayfair CFO Kate Gulliver on signs of a rebound in the U.S.; Elon Musk outlined ambitious targets for SpaceX following its first-ever earnings report; Procter & Gamble will buy sup...

Other symbols: PGSPCX
2 days ago - WSJ

Wayfair price target raised to $110 from $75 at TD Cowen

TD Cowen raised the firm’s price target on Wayfair (W) to $110 from $75 and keeps a Hold rating on the shares. The company reported a Q2 revenue beat on…

2 days ago - TheFly

Wayfair price target raised to $108 from $87 at Jefferies

Jefferies analyst Jonathan Matuszewski raised the firm’s price target on Wayfair (W) to $108 from $87 and keeps a Hold rating on the shares following an “impressive” Q3 picture. The…

2 days ago - TheFly

Wayfair price target raised to $135 from $99 at Truist

Truist raised the firm’s price target on Wayfair (W) to $135 from $99 and keeps a Buy rating on the shares. Stronger than expected Q2 results and guidance show that…

2 days ago - TheFly

Wayfair rises 29.8%

Wayfair (W) is up 29.8%, or $26.62 to $115.93.

2 days ago - TheFly

Here’s Why Wayfair Stock (W) Is Up 28% Today

The stock has erased its entire loss for the year in one day.

2 days ago - TipRanks

Wayfair Stock Surges 19% on Earnings and Strongest Sequential Revenue Growth Since 2020

Wayfair stock rises sharply after reporting better-than-expected second-quarter earnings.

2 days ago - Barrons

Wayfair Earnings Call Transcript: Q2 2026

Q2 2026 saw 7.5% revenue growth, led by strong U.S. and luxury segment performance, with EBITDA margin reaching 6.9%. Guidance for Q3 calls for high-single-digit revenue growth and continued margin expansion, supported by disciplined cost control and investments in stores and technology.

2 days ago - Transcripts

Wayfair Earnings release: Q2 2026

Wayfair released its Q2 2026 earnings on August 4, 2026, summarizing the period's financial results.

2 days ago - Filings

Wayfair Quarterly report: Q2 2026

Wayfair has published its Q2 2026 quarterly earnings report on August 4, 2026.

2 days ago - Filings

Wayfair Swings to Loss on Lower International Sales, Despite U.S. Growth

Wayfair had a mixed second quarter, as its U.S. business grew while international sales fell.

3 days ago - WSJ