Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
64.85
-0.65 (-0.99%)
At close: May 4, 2026, 4:00 PM EDT
64.03
-0.82 (-1.26%)
Pre-market: May 5, 2026, 7:05 AM EDT
Wayfair Analyst Ratings
Total Analysts
29
Consensus Rating
Buy
Price Target
$99.00
Upside
+52.66%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $125 → $115 | Strong Buy | Maintains | $125 → $115 | +77.33% | May 1, 2026 |
| UBS | UBS | Strong Buy Maintains $130 → $115 | Strong Buy | Maintains | $130 → $115 | +77.33% | May 1, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $88 → $75 | Hold | Maintains | $88 → $75 | +15.65% | May 1, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $92 → $76 | Hold | Maintains | $92 → $76 | +17.19% | May 1, 2026 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $100 | Strong Buy | Maintains | $120 → $100 | +54.20% | May 1, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $90 → $80 | Buy | Maintains | $90 → $80 | +23.36% | May 1, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $125 → $100 | Buy | Maintains | $125 → $100 | +54.20% | May 1, 2026 |
| Needham | Needham | Strong Buy Maintains $125 → $83 | Strong Buy | Maintains | $125 → $83 | +27.99% | May 1, 2026 |
| Jefferies | Jefferies | Hold Maintains $86 → $70 | Hold | Maintains | $86 → $70 | +7.94% | Apr 30, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $135 → $110 | Strong Buy | Maintains | $135 → $110 | +69.62% | Feb 26, 2026 |
| Mizuho | Mizuho | Buy Maintains $130 → $110 | Buy | Maintains | $130 → $110 | +69.62% | Feb 24, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $114 → $105 | Buy | Maintains | $114 → $105 | +61.91% | Feb 20, 2026 |
| Baird | Baird | Hold Maintains $98 → $85 | Hold | Maintains | $98 → $85 | +31.07% | Feb 20, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $86 → $92 | Hold | Maintains | $86 → $92 | +41.87% | Feb 20, 2026 |
| Truist Securities | Truist Securities | Strong Buy Maintains $120 → $105 | Strong Buy | Maintains | $120 → $105 | +61.91% | Feb 20, 2026 |
| Stifel | Stifel | Hold Maintains $100 → $89 | Hold | Maintains | $100 → $89 | +37.24% | Feb 20, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.