Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
112.52
-4.35 (-3.72%)
At close: Nov 10, 2026, 4:00 PM EST
112.59
+0.07 (0.06%)
After-hours: Nov 10, 2026, 7:46 PM EST

Wayfair Analyst Ratings

Ratings History

AnalystFirmRatingRatingActionPrice TargetUpsideDate
Guggenheim
Guggenheim
Buy
Reiterates
$135
BuyReiterates$135+19.98%Nov 9, 2026
Citi
Citi
Buy
Maintains
$133 → $145
BuyMaintains$133 → $145+28.87%Nov 9, 2026
Mizuho Securities
Mizuho Securities
Buy
Maintains
$132 → $140
BuyMaintains$132 → $140+24.42%Nov 5, 2026
J.P. Morgan
J.P. Morgan
Buy
Maintains
$136 → $141
BuyMaintains$136 → $141+25.31%Nov 5, 2026
UBS
UBS
Buy
Reiterates
$156 → $165
BuyReiterates$156 → $165+46.64%Nov 5, 2026
Morgan Stanley
Morgan Stanley
Buy
Reiterates
$145 → $155
BuyReiterates$145 → $155+37.75%Nov 5, 2026
BMO Capital
BMO Capital
Hold
Maintains
$115 → $120
HoldMaintains$115 → $120+6.65%Nov 5, 2026
Evercore ISI
Evercore ISI
Buy
Maintains
$130 → $140
BuyMaintains$130 → $140+24.42%Nov 5, 2026

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Analyst Star Rankings

Our analyst star rankings are based on these four factors

Success Rate
The percentage of ratings that are profitable.
Average Return
The average percentage return within one year of the rating.
Rating Count
The more ratings the analyst has provided, the higher the score.
Recency
Ratings provided within the past year contribute to a higher score.