Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
67.07
+0.73 (1.10%)
At close: May 22, 2026, 4:00 PM EDT
66.50
-0.57 (-0.85%)
After-hours: May 22, 2026, 7:55 PM EDT
Wayfair Analyst Ratings
Total Analysts
31
Consensus Rating
Buy
Price Target
$93.43
Upside
+39.30%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Guggenheim | Guggenheim | Strong Buy Reiterates $100 | Strong Buy | Reiterates | $100 | +49.10% | May 20, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $110 → $95 | Strong Buy | Maintains | $110 → $95 | +41.64% | May 19, 2026 |
| Mizuho | Mizuho | Buy Maintains $110 → $90 | Buy | Maintains | $110 → $90 | +34.19% | May 8, 2026 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $125 → $115 | Strong Buy | Maintains | $125 → $115 | +71.46% | May 1, 2026 |
| UBS | UBS | Strong Buy Maintains $130 → $115 | Strong Buy | Maintains | $130 → $115 | +71.46% | May 1, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $88 → $75 | Hold | Maintains | $88 → $75 | +11.82% | May 1, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $92 → $76 | Hold | Maintains | $92 → $76 | +13.31% | May 1, 2026 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $100 | Strong Buy | Maintains | $120 → $100 | +49.10% | May 1, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $90 → $80 | Buy | Maintains | $90 → $80 | +19.28% | May 1, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $125 → $100 | Buy | Maintains | $125 → $100 | +49.10% | May 1, 2026 |
| Needham | Needham | Strong Buy Maintains $125 → $83 | Strong Buy | Maintains | $125 → $83 | +23.75% | May 1, 2026 |
| Jefferies | Jefferies | Hold Maintains $86 → $70 | Hold | Maintains | $86 → $70 | +4.37% | Apr 30, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $135 → $110 | Strong Buy | Maintains | $135 → $110 | +64.01% | Feb 26, 2026 |
| Mizuho | Mizuho | Buy Maintains $130 → $110 | Buy | Maintains | $130 → $110 | +64.01% | Feb 24, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $114 → $105 | Buy | Maintains | $114 → $105 | +56.55% | Feb 20, 2026 |
| Baird | Baird | Hold Maintains $98 → $85 | Hold | Maintains | $98 → $85 | +26.73% | Feb 20, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.