Wayfair Inc. (W)

Wayfair Stock Forecast

Stock Price Forecast

The 25 analysts that cover Wayfair stock have a consensus rating of "Buy" and an average price target of $76.08, which forecasts a -12.00% decrease in the stock price over the next year. The lowest target is $35 and the highest is $105.

Price Target: $76.08 (-12.00%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$35	$76.08	$80	$105
Change	-59.51%	-12.00%	-7.46%	+21.46%

Analyst Ratings

The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	May '25	Jun '25	Jul '25	Aug '25	Sep '25	Oct '25
Strong Buy	10	9	9	10	10	10
Buy	5	5	7	7	7	7
Hold	8	8	8	7	7	7
Sell	0	0	0	0	0	0
Strong Sell	1	1	1	1	1	1
Total	24	23	25	25	25	25

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Christopher Horvers JP Morgan	JP Morgan	Buy Maintains $82 → $105	Buy	Maintains	$82 → $105	+21.46%	Oct 27, 2025
Mark Kelley Stifel	Stifel	Hold Maintains $68 → $80	Hold	Maintains	$68 → $80	-7.46%	Oct 24, 2025
Michael Lasser UBS	UBS	Strong Buy Maintains $91 → $102	Strong Buy	Maintains	$91 → $102	+17.99%	Oct 17, 2025
Peter Keith Piper Sandler	Piper Sandler	Buy Maintains $95 → $98	Buy	Maintains	$95 → $98	+13.36%	Oct 16, 2025
Zachary Fadem Wells Fargo	Wells Fargo	Buy Maintains $84 → $90	Buy	Maintains	$84 → $90	+4.11%	Oct 15, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

12.48B

Increased by 5.30%

from 11.85B

Revenue Next Year

12.99B

Increased by 4.05%

from 12.48B

EPS This Year

1.83

from -4.01

EPS Next Year

2.26

Increased by 23.50%

from 1.83

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	14.15B	13.71B	12.22B	12.00B	11.85B	12.48B	12.99B
Revenue Growth	54.98%	-3.09%	-10.87%	-1.76%	-1.27%	5.30%	4.05%
EPS	1.86	-1.26	-12.56	-6.47	-4.01	1.83	2.26
EPS Growth	-	-	-	-	-	-	23.50%
Forward PE	-	-	-	-	-	47.30	38.30
No. Analysts	-	-	-	-	-	39	37

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027	2028	2029
High	13.0B	13.9B
Avg	12.5B	13.0B
Low	11.8B	11.8B

Revenue Growth

Revenue Growth	2025	2026	2027	2028	2029
High	9.5%	11.7%
Avg	5.3%	4.1%
Low	-0.3%	-5.1%

EPS Forecast

EPS	2025	2026	2027	2028	2029
High	2.40	3.45
Avg	1.83	2.26
Low	1.27	1.14

EPS Growth

EPS Growth	2025	2026	2027	2028	2029
High	-	89.0%
Avg	-	23.5%
Low	-	-37.8%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.