Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
110.39
+2.50 (2.32%)
At close: Jan 21, 2026, 4:00 PM EST
110.39
0.00 (0.00%)
After-hours: Jan 21, 2026, 4:10 PM EST
Wayfair Stock Forecast
Stock Price Forecast
The 25 analysts that cover Wayfair stock have a consensus rating of "Buy" and an average price target of $109.88, which forecasts a -0.46% decrease in the stock price over the next year. The lowest target is $35 and the highest is $144.
Price Target: $109.88 (-0.46%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Wayfair stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 10 | 10 | 9 | 8 | 8 |
| Buy | 7 | 7 | 7 | 7 | 7 | 8 |
| Hold | 7 | 7 | 8 | 7 | 8 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 25 | 25 | 26 | 24 | 24 | 25 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Buy Maintains $130 → $140 | Buy | Maintains | $130 → $140 | +26.82% | Jan 15, 2026 |
| Barclays | Barclays | Hold → Buy Upgrades $104 → $123 | Hold → Buy | Upgrades | $104 → $123 | +11.42% | Jan 7, 2026 |
| Mizuho | Mizuho | Buy Reiterates $130 | Buy | Reiterates | $130 | +17.76% | Jan 2, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $123 → $94 | Strong Buy → Hold | Downgrades | $123 → $94 | -14.85% | Dec 3, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $125 | Strong Buy | Maintains | $120 → $125 | +13.23% | Nov 13, 2025 |
Financial Forecast
Revenue This Year
12.66B
from 11.85B
Increased by 6.85%
Revenue Next Year
13.33B
from 12.66B
Increased by 5.30%
EPS This Year
2.30
from -4.01
EPS Next Year
2.91
from 2.30
Increased by 26.85%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 13.1B | 14.1B | ||||
| Avg | 12.7B | 13.3B | ||||
| Low | 12.1B | 12.5B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 10.6% | 11.3% | ||||
| Avg | 6.9% | 5.3% | ||||
| Low | 1.9% | -1.4% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 2.84 | 4.02 | ||||
| Avg | 2.30 | 2.91 | ||||
| Low | 1.08 | 1.92 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | - | 75.2% | ||||
| Avg | - | 26.8% | ||||
| Low | - | -16.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.