Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
110.39
+2.50 (2.32%)
At close: Jan 21, 2026, 4:00 PM EST
110.39
0.00 (0.00%)
After-hours: Jan 21, 2026, 4:10 PM EST
Wayfair Analyst Ratings
Total Analysts
25
Consensus Rating
Buy
Price Target
$109.88
Upside
-0.46%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Buy Maintains $130 → $140 | Buy | Maintains | $130 → $140 | +26.82% | Jan 15, 2026 |
| Barclays | Barclays | Hold → Buy Upgrades $104 → $123 | Hold → Buy | Upgrades | $104 → $123 | +11.42% | Jan 7, 2026 |
| Mizuho | Mizuho | Buy Reiterates $130 | Buy | Reiterates | $130 | +17.76% | Jan 2, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $123 → $94 | Strong Buy → Hold | Downgrades | $123 → $94 | -14.85% | Dec 3, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $125 | Strong Buy | Maintains | $120 → $125 | +13.23% | Nov 13, 2025 |
| Oppenheimer | Oppenheimer | Buy Maintains $100 → $144 | Buy | Maintains | $100 → $144 | +30.45% | Nov 12, 2025 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $100 → $115 | Buy | Maintains | $100 → $115 | +4.18% | Oct 30, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $51 → $86 | Hold | Maintains | $51 → $86 | -22.09% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $100 → $125 | Strong Buy | Maintains | $100 → $125 | +13.23% | Oct 29, 2025 |
| Argus Research | Argus Research | Strong Buy Maintains $105 → $125 | Strong Buy | Maintains | $105 → $125 | +13.23% | Oct 29, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $105 → $135 | Strong Buy | Maintains | $105 → $135 | +22.29% | Oct 29, 2025 |
| Mizuho | Mizuho | Buy Maintains $88 → $130 | Buy | Maintains | $88 → $130 | +17.76% | Oct 29, 2025 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $80 → $120 | Hold | Maintains | $80 → $120 | +8.71% | Oct 29, 2025 |
| Stifel | Stifel | Hold Maintains $80 → $100 | Hold | Maintains | $80 → $100 | -9.41% | Oct 29, 2025 |
| UBS | UBS | Strong Buy Maintains $102 → $135 | Strong Buy | Maintains | $102 → $135 | +22.29% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Strong Buy Maintains $95 → $120 | Strong Buy | Maintains | $95 → $120 | +8.71% | Oct 29, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.