Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
100.97
-0.06 (-0.06%)
Dec 31, 2025, 10:21 AM EST - Market open
Wayfair Analyst Ratings
Total Analysts
24
Consensus Rating
Buy
Price Target
$106.42
Upside
+5.40%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $123 → $94 | Strong Buy → Hold | Downgrades | $123 → $94 | -6.90% | Dec 3, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $125 | Strong Buy | Maintains | $120 → $125 | +23.81% | Nov 13, 2025 |
| Oppenheimer | Oppenheimer | Buy Maintains $100 → $144 | Buy | Maintains | $100 → $144 | +42.62% | Nov 12, 2025 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $100 → $115 | Buy | Maintains | $100 → $115 | +13.90% | Oct 30, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $51 → $86 | Hold | Maintains | $51 → $86 | -14.82% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $100 → $125 | Strong Buy | Maintains | $100 → $125 | +23.81% | Oct 29, 2025 |
| Argus Research | Argus Research | Strong Buy Maintains $105 → $125 | Strong Buy | Maintains | $105 → $125 | +23.81% | Oct 29, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $105 → $135 | Strong Buy | Maintains | $105 → $135 | +33.71% | Oct 29, 2025 |
| Mizuho | Mizuho | Buy Maintains $88 → $130 | Buy | Maintains | $88 → $130 | +28.76% | Oct 29, 2025 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $80 → $120 | Hold | Maintains | $80 → $120 | +18.85% | Oct 29, 2025 |
| Stifel | Stifel | Hold Maintains $80 → $100 | Hold | Maintains | $80 → $100 | -0.96% | Oct 29, 2025 |
| UBS | UBS | Strong Buy Maintains $102 → $135 | Strong Buy | Maintains | $102 → $135 | +33.71% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Strong Buy Maintains $95 → $120 | Strong Buy | Maintains | $95 → $120 | +18.85% | Oct 29, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $105 → $114 | Buy | Maintains | $105 → $114 | +12.91% | Oct 29, 2025 |
| Raymond James | Raymond James | Strong Buy Maintains $90 → $130 | Strong Buy | Maintains | $90 → $130 | +28.76% | Oct 29, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $90 → $110 | Buy | Maintains | $90 → $110 | +8.95% | Oct 29, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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