Germany · Delayed Price · Currency is EUR Hugo Boss AG Earnings Call Transcripts
Fiscal Year 2026
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Q1 2026 saw a 6% sales decline and EBIT of EUR 35 million, driven by deliberate strategic actions under CLAIM 5 TOUCHDOWN, with gross margin up 110 bps to 62.5%. Full-year guidance is reaffirmed despite ongoing macroeconomic and geopolitical volatility.
Fiscal Year 2025
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2025 delivered 2% sales growth and 8% EBIT growth despite a volatile market, with strong cash flow and a shift to quality-focused strategy. 2026 will be a year of realignment, with sales expected to decline mid- to high-single-digit percent and a EUR 200 million share buyback planned.
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Sales and profit more than doubled over four years, driven by brand repositioning, digitalization, and omnichannel expansion. The next phase focuses on operational efficiency, brand equity, and financial discipline, with a temporary sales reset in 2026 before returning to growth and targeting a 12% EBIT margin.
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Q3 2025 saw stable EBIT and improved margins despite a 1% sales decline, with strong brand initiatives and disciplined cost control. Full-year sales and EBIT are expected at the lower end of guidance due to currency headwinds and consumer volatility.
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Q2 2025 delivered sales and EBIT growth, driven by cost discipline and strategic brand initiatives amid challenging market conditions. Guidance for 2025 is reaffirmed, with stable gross margin, ongoing efficiency measures, and moderate global price increases planned.
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Solid Q1 2025 results exceeded expectations, with stable gross margin and disciplined cost control amid macroeconomic headwinds. Sales were flat to slightly down across regions, but digital and wholesale channels showed resilience. 2025 guidance for sales and EBIT was confirmed.
Fiscal Year 2024
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Record sales of EUR 4.3B and improved gross margin were achieved despite macro headwinds, with EBIT at EUR 361M and strong free cash flow. 2025 guidance is cautious, targeting stable sales and higher profitability, while digital and wholesale channels continue to drive growth.
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Q3 2024 saw 1% sales growth and improved cost efficiency, offsetting macro headwinds and a 7% EBIT decline. Digital and wholesale channels outperformed, while China remained weak. 2024 guidance is reaffirmed, with EBIT targeted at €350–€430 million.
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Q2 2024 sales declined 1% amid industry slowdown, but brand momentum and strategic execution drove outperformance. EBIT fell 42% due to weak demand and higher costs, while gross margin improved. 2024 guidance was lowered, with a focus on cost control and strategic investments.