Kris Gunnars, BSc

Kris is a full-time investor and internet entrepreneur. He founded Stock Analysis in 2019 and also owns the investment company Skuggi Capital ehf. He has a Bachelor's degree in medicine from the University of Iceland. Kris Gunnars is a pen name, his full name is Kristjan Mar Gunnarsson.

Written by Kris

Jan 9, 2024

Alphabet's GOOG vs. GOOGL Stock: What's The Difference?

Google parent company Alphabet Inc has two types of stocks that you can buy: GOOG and GOOGL. The main difference between them has to do with voting power.

Jan 5, 2024

How Berkshire Hathaway's Class A and Class B Shares Are Different

Berkshire Hathaway has two different classes of stock. Class A shares have the ticker symbol BRK.A, but class B shares have the symbol BRK.B.

Jan 5, 2024

VOO vs VTI: Which ETF Is a Better Investment?

VOO and VTI are two popular index funds from Vanguard. This article looks at the differences between them and explores which one is better to invest in.

Jan 4, 2024

How Did Warren Buffet Make so Much Money?

Warren Buffett is the world’s most famous investor and one of the richest people alive. But how did he make so much money?

Jan 4, 2024

Stocks vs. Bonds: Differences and Similarities

Stocks and bonds are two completely different types of investments. Stocks represent ownership in a business, while bonds represent money owed to the investor.

Jan 4, 2024

Negative P/E Ratio

The price-to-earnings (P/E) ratio is a valuation metric that looks at share price relative to EPS. A negative P/E ratio means that a stock is losing money.

Jan 4, 2024

ETF vs. Mutual Fund: What’s the Difference Between Them?

ETFs and mutual funds are the two most popular types of investment funds. They are similar in many ways, but also have some important differences.

Jan 4, 2024

Can You Invest in YouTube Stock?

YouTube is the world’s biggest online video streaming platform with over 2 billion users. You can gain exposure to YouTube by investing in Alphabet stock.

Jan 4, 2024

Is It Really True That Almost No One Can Beat the Market?

The stock market is the market for buying and selling stocks. It consists of stock exchanges, indexes, investors, and speculators, to name a few.

Jan 3, 2024

Price/Earnings to Growth Ratio

The price/earnings to growth ratio, or PEG ratio, is a useful stock valuation measure. Learn what it is and how to calculate it here.

Jan 3, 2024

The 10 Best Low-Risk Investments

Investing can be risky, but there are also many investment options that have virtually no risk. Here are the 10 best safe and low-risk investments.

Jan 3, 2024

How Often Do Stocks Pay Dividends?

Most dividend stocks pay out every three months. Learn all about dividend payments here, including how to get paid.

Jan 1, 2024

What Time Do Stock Markets Around the World Open and Close?

Stock market opening hours for the main stock exchanges in the US and globally. Includes a list of all scheduled US stock exchange holidays in 2024.

Jul 17, 2023

Who Determines Recessions?

A recession is a broad decline in the economy that lasts for at least a few months. An organization called the NBER determines when recessions begin and end.

Jul 14, 2023

What's The Difference Between a Recession and a Depression?

A recession is an economic decline that is a normal part of the business cycle. An economic depression is like a recession, except longer and more severe.

Jul 10, 2023

Why Stock Buybacks Are Good for Investors

Stock buybacks are a way for companies to return cash to shareholders, which is great for long-term investors for several key reasons.

Jun 30, 2023

What Do Stock Analyst Ratings Mean? Buy, Sell, Hold, and More

Stock analysts often use confusing terms to describe their buy, sell, and hold ratings. Here are some quick explanations of what the ratings mean.

Jun 30, 2023

What's the Difference Between Revenue and Income?

Revenue is the total amount of money received from sales, while income is what's left after paying all expenses. Learn more here.

Jun 28, 2023

What Happens to Your Stock When a Company Goes Bankrupt?

The stocks of companies that file for bankruptcy decline to zero or several pennies per share. Shareholders usually lose 100% of their investment.

Apr 21, 2023

Return on Equity (ROE)

Return on equity (ROE) is a financial ratio that is calculated by dividing net income by shareholders' equity. It is a commonly used measure of profitability.

Jan 17, 2023

Market-to-Book Ratio

The market-to-book ratio is a metric that compares the price of a stock to its book value. It tells you the price the market is putting on the company's assets.

Nov 16, 2022

Operating Income

Operating income is the profit left after paying for all expenses related to a company's core operations. It is a commonly used measure of profitability.

Nov 9, 2022

Trailing Twelve Months (TTM)

TTM is a financial term that stands for trailing twelve months. It represents a company's financial numbers over the past four quarters.

Nov 4, 2022

Earnings Per Share (EPS)

Earnings per share (EPS) is a commonly used number to describe a company's profitability. It represents the portion of earnings allocated to each share.

Mar 30, 2020

How to Short Stocks: A Beginner's Guide to Short Selling

Shorting is a way to bet against a stock and make a profit when the price goes down. Here's a simple beginner's guide to short selling.

Feb 17, 2020

How Does Facebook Really Make Money? 7 Main Ways

Facebook is free for users, but instead makes a lot of money from online advertising. Here are the 7 main ways that Facebook makes money.

Oct 27, 2019

What Are the Average Stock Market Returns by Month?

Some months have better average stock market returns than others. The stretch from November to May tends to be positive, while June to September is often flat.

Mar 7, 2019

How to Buy Stocks Online: 3 Simple Steps

It is incredibly easy to buy stocks on the internet these days. No matter which country you live in, you can easily buy stocks from all over the world.

Feb 27, 2019

What's The Best S&P500 ETF? SPY vs VOO vs IVV

According to the latest stats, 92% of professional fund managers are unable to beat the market. In this case, "the market" refers to the S&P500 index.

Feb 8, 2019

Where to Park Cash to Maximize Interest in Your Brokerage Account

Most brokerages pay little to no interest on the idle cash in your account. Here are several simple ways to put that money to work.

Balance Sheet

A balance sheet is a financial statement that shows what a company owns (assets), what it owes (liabilities) and the difference between the two (equity).

Cash Flow Statement

The cash flow statement is a financial statement that shows how cash flows in and out of a company through operating, investing, and financing activities.


A dividend is a cash payment that a company sends to investors who own its stock. Dividends are usually paid each quarter and deposited into brokerage accounts.

Enterprise Value

Enterprise value (EV) is the total value of a publicly-traded company, adjusted by the net cash or net debt position.

Free Cash Flow (FCF)

Free cash flow (FCF) is a measure of profitability that tells you how much cash a company has left after spending on maintaining and growing the business.

Gross Profit

Gross profit, also called gross income, is a company's profit after the cost of goods sold has been subtracted from the revenue.

Income Statement

The income statement shows how a company's revenue and expenses turn into profits or losses. Publicly traded companies release income statements every quarter.

Market Capitalization (Market Cap): Definition and Formula

Market capitalization is the total value of all of a company’s outstanding stock. It is calculated by multiplying the number of shares by the stock price.

Net Income

Net income is the amount of money left as profits after subtracting all expenses from the total revenue or gross income. It is also called earnings or profits.

Price-to-Earnings Ratio (PE Ratio)

The PE Ratio (Price-to-Earnings) is a commonly used valuation metric for stocks. It is calculated by dividing the stock price with the earnings per share.


Revenue is the money that a company gets from its business activities. Unlike profits, revenue does not take any expenses into account.

YoY (Year-Over-Year)

YoY stands for year-over-year, which is a way of measuring how a number has changed compared to the same period a year earlier.

Reviewed by Kris

Jan 3, 2024

Fisher Investments Review

Fisher Investments is a financial advisor firm. Here's an honest review of their services, including how to know if they're the right choice for you.